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Kelly James-Enger - Goodbye Byline, Hello Big Bucks: Make Money Ghostwriting Books, Articles, Blogs and More

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Goodbye Byline, Hello Big Bucks: Make Money Ghostwriting Books, Articles, Blogs and More: summary, description and annotation

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Need a blueprint for getting into ghostwriting? Kelly James-Enger has written it. From the most lucrative markets to target, to tips for making more money and everything in between, Goodbye Byline is the comprehensive guide to becoming a ghostwriter. What I love most, however, are the many detailed templates she provides. Youll save plenty of time and money by using her sample letters of introduction, book proposal, and collaboration agreementsjust to name a few. --Marcia Layton Turner, ghostwriter and executive director, Association of Ghostwriters If youre a writer who wants to make money, consider getting into ghostwriting. Its one of the most lucrative freelance niches there is, and yet many freelancers know little about it. The market for talented ghostwriters is huge, and continuing to grow. Ghostwriters craft thousands of books each year, including 80 percent of celebrity-authored books (and half of The New York Times bestsellers), often being paid tens of thousands of dollars per-book to do so. In addition to books, ghostwriters now craft everything from blog posts to articles to content marketing pieces to white papers and even Tweets. Corporations spend more than 40 billion dollars every year on content marketing, and writers who can ghost command rates of $1/word and up for this kind of work. If youre a freelancer who wants to branch into a growing, lucrative niche; a book author who wants to make more money in less time; or a writer who wants to be paid (and paid well) for your work, its time to say goodbye to your bylineand hello! to big bucks. Kelly James-Enger is a longtime ghostwriter, author, and freelancing expert whose books include Six-Figure Freelancing: The Writers Guide to Making More Money, Second Edition. She is also the owner of Improvise Press (www.improvisepress.com), which publishes books to help creative people profit from their passions.

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Associations for Ghostwriters, Coauthors, and Authors

Want to be a more successful ghostwriter, coauthor, or author? Join the clubor rather, a like-minded organization. Here are three of interest to ghosts and coauthors:

American Society of Journalists and Authors

www.asja.org

ASJA consists of independent nonfiction writers (including ghosts and coauthors) who write magazine articles, books, and other forms of nonfiction writing. Membership benefits include confidential market and pay rate information, an exclusive freelance project referral service, seminars and workshops, and meetings with editors and agents. Dues: one-time initiation fee of $50; $210/year thereafter.

Association of Ghostwriters

www.associationofghostwriters.org

The Association of Ghostwriters includes ghostwriters of books, articles, speeches, blogs, and social media content. Its purpose is help members find ghostwriting assignments, develop and enhance writing and interviewing skills, deliver top-quality written materials, and manage profitable ghostwriting projects. Benefits include a ghostwriting job bank, monthly teleseminars and email newsletters, and discounted products and services. Dues: $99/year.

Authors Guild

http://authorsguild.org

The Authors Guild advocates for writers in matters like copyright protection, fair contracts, and free expression and includes authors, ghostwriters, and coauthors as members. The guild provides legal assistance and a broad range of web services to its members. First year dues are $90; after the first year, dues are charged on a sliding scale, depending on writing income, but most members continue to pay $90.

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To Ryan and Haley, my two favorite reasons to ghostwrite

Acknowledgments

Writers spend most of our working lives alone. If were lucky though, theres a whole team of people integral to our lives and our successand Im not just talking about the people who hire and pay us, though Im very grateful to my past (and future) clients.

So Id like to acknowledge the dozens of peopleghostwriters, coauthors, content marketing writers, ghost bloggers, literary agents, corporate historians, and publishing expertswho graciously shared their insights, experience, and advice to enrich this book. Im especially grateful to: Jill Amadio, Kendra Bonnett, Kathi Ann Brown, Marian Calabro, Sharon Cindrich, Sondra Forsyth, Helen Gallagher, Claire Gerus, Stephanie Golden, Timothy Gower, Jennifer Goforth Gregory, Jodi Helmer, Kelly Kautz, Heidi Tyline King, Linda Konner, Jacquelyn Lynn, Gwen Moran, Randy Myers, Ellen Neuborne, Leah Nicholson, Jill Russell Qualizza, Fern Reiss, Ed Robertson, Erik Sherman, Graciela Sholander, Marcia Layton Turner, and Melanie Votaw.

This book also couldnt have happened without Keri and Diana, without whom Id be unable to work (or even concentrate). Im also very thankful for my in-house IT consultant, Erik, for all of the many roles he plays in my life, not the least of which is awesome spouseand super-daddy to Ryan and Haley.

Introduction

Youre not only a writeryoure a writer who writes for money. A freelancer. Someone who sells his words for pay.

So, let me ask youhow attached are you to your byline? How much does it matter to you?

Nearly every writer wants recognition. But ditching your byline may be the smartest thing you ever do for your writing career. The market for talented ghostwriters is huge, and continuing to grow. Household names like Hillary Rodham Clinton, David Beckham, Donald Trump, Naomi Campbell, and Clay Aiken are all authors who used ghostwriters. An estimated 80 percent of celebrity-authored books are ghostwritten, and publishing experts say that half of The New York Times bestsellers are ghosted, too.

But its not just big names who hire ghostwriters and book collaborators; the market for writers who can pen someone elses book is broad and growing. Book publishers, literary agents, book packagers, corporations, and everyday people all pay ghostwriters to write their books.

And thats just books. Ghostwriters now craft everything from blog posts to articles to content marketing pieces to white papers and even Tweets. Corporations are spending more than 40 billion dollars every year on content marketing, and need writers to ghost that work.

If youre a freelancer who wants to branch into a growing, lucrative niche; a book author who wants to make more money in less time; or a writer who wants to be paid (and paid well) for your work, its time to say, goodbye to your bylineand hello! to big bucks.

Chapter 1Say Goodbye to your Byline: Why Become a Ghostwriter?

Ive always said that there are two kinds of writers. Those who want to write, and those who want to make money from their work.

Millions of us claim ourselves as writers, and give up free time to pen novels, short stories, memoirs, essays, and blog postsnot to mention clever Facebook statuses, and compelling, less-than-140-character Tweets. For these people, writing is a creative act, a compulsion, an enjoyable (at least sometimes) hobby.

Im not one of those writers. Not anymore, anyway. My days of writing for nothing more than creative satisfaction (and possible praise, if I showed my work to anyone) came to end when I decided I wanted to quit my job as an attorney and write full-time. Now my creative urge had to be sublimated my business sense, my need to make money, and my drive to succeed as a self-employed writer.

That was more than 16 years ago, and things have changed in the freelancing field. A lot. When I started writing fulltime, there were at least a thousand print marketsconsumer, trade, and custom magazinesthat paid freelancers pretty well, say $1/word and up. There were promising online markets, too, with plenty of websites paying fair rates. Sure, some publishers had all-rights, or work-for-hire contracts, for articles, but the work-for-hires hadnt become the norm. I found it relatively easy to make a living writing articles for magazines, and cracked the six-figure market my fifth year of fulltime freelancing.

Well, things have changedand many of those changes havent been positive ones for freelancers. Print magazines have shrunk, and average assignments have gotten shorter. Yet per-word rates have remained the same; many magazines still start at $1/word, the same rate they paid in the 1960s. While rates havent gone up, publishers now want more than ever before. The all-rights contract has now becoming pro forma for big publishers. That means for a set amount of money, the publisher has the right to do whatever it wants with your piecewhile you never see another penny from it.

In the meantime, content mills devalue writers work, promising so-called opportunities for fledgling writers. With these sites, you can make $5or even moreper article! (Please note my sarcasm.) The fact that so many newbies (clueless or not) are willing to write for next to nothing drives down the average pay rates and makes uninformed clients and editors think that they can get writing for nearly free. And they can. But good writing? Well-researched, compelling, accurate writing? Not so much.

Things have changed in the book world too. A decade and a half ago, if you wanted to become an author, you had two optionssell your book to a traditional publisher, or pay a vanity publisher to get your book in print. New authors had a decent chance of selling a book to a publishing house if they had a strong concept and a unique take on a subject. Advances for first-time authors of nonfiction hovered around the $10,000 range, but plenty of authors made much more than that.

Today? Traditional publishers care about one thing, and its called platform, which encapsulates your ability to sell a book. If you dont have strong social media numbers (think tens of thousands of Twitter followers), youre going to have a hard time selling your book, even if the idea is unique and your writing, stellar. And if you do, expect that advance to be paltrymaybe just a few thousand dollars.

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