Ken Jennings - The Greater Goal: Connecting Purpose and Performance

More Praise for The Greater Goal

I believe passionately in the principles of The Greater Goal. We are putting them to work for us right now in my organization.

Janet A. Tobian, MD, PhD, Senior Medical Director and Global Brand Development Leader, Eli Lilly and Company

My friends Ken and Heather have created a remarkable book that will help you put servant leadership to work. Bravo!

Dr. Kent M. Keith, CEO, Greenleaf Center for Servant Leadership

Health care is a cause that most people join for higher reasons than just to make a living. So The Greater Goal, with its fresh and challenging style, will have particular relevance for the healthcare sector.

Dr. Richard Barker, author of 2030: The Future of Medicine

There is no greater goal than service; Ken and Heathers latest book serves us all. Every aerospace company I know can use it!

Dr. Kees Rietsema (USAF Col., Ret.) Chair, Department of Business Administration, Embry-Riddle Aeronautical University Worldwide

Ken and Heather point the way to connecting life purpose and the achievement of greater goals. The authors approach can heal the brokenness of our leaders and organizations today.

Father Bill Brown, Director, St. Josephs Retreat House

My professional life has revolved around conveying a compelling story about the greater purpose of organizations. The Greater Goal helps you to do just thatand more.

Andrea V. Cotter, Senior Vice President and Chief Communications Officer

The Greater Goal will give leaders at every level practical advice on setting and achieving meaningful goals together.

Douglas D, Hawthorne, FACHE, CEO, Texas Health Resources

Strategic alignment is crucial to large multihospital systems. The five practices of Greater Goal achievement help us do just that!

Paul N. Patton, Vice President, Human Resources, YaleNew Haven Hospital

I love what Ken and Heather are saying in The Greater Goal. I intend to buy two dozen books and give copies to friends and clients.

Hank Higdon, Founding Partner, HigdonBraddockMatthews LLC

Aligning everyones actions in executing the Greater Goal isnt as easy as it sounds. Heres the game plan you need to make it happen.

Lt. Gen. Robert E. Kelley, USAF, Ret.

How can my work have meaning? My friends Ken and Heather answer that question by taking you on an adventure in pursuit of meaning and achievement. I highly recommend this engaging book.

Gary W. Moon, PhD, Executive Director, Martin Family Institute and Dallas Willard Center, Westmont College

The unprecedented complexity in todays marketplace requires leadership that is conspicuous in its pursuit of what matters. The authors have shared the straightforward path toward achieving competitive advantage. Start-ups and multinationals alike will, no doubt, take heed of what this book reveals.

Deb Lantz, Executive Director, Marketing and Communications, Tepper School of Business, Carnegie Mellon University

The Greater Goal is aimed right at the heart of this generation of leaders. Ken and Heather show us how to do both good and great things!

Ginger Graham, Senior Lecturer, Harvard University, and CEO coach

The Greater Goal touched me deeply. It will guide you to improving your business results and the quality of your life. Ive applied these principles to my company and my personal life with tremendous results in both.

Michael Holmes, President, Rx Outreach, Inc.

The tools in The Greater Goal have changed the way we approach our strategy and the way we do our work. I highly recommend it!

Newt Crenshaw, Vice President, Oncology Business Unit, Eli Lilly and Company

I am a strong believer in the power of being purposeful. I really appreciated the careful thought and wisdom I found in The Greater Goal. Its an insightful and effective framework for the achievement of shared goals.

Mark M. Ferrara, Vice President, Talent Management, Eli Lilly and Company

THE
GREATER
GOAL

Other Books by Ken Jennings
(with John Stahl-Wert)
The Serving Leader
Ten Thousand Horses

CONNECTING PURPOSE
AND PERFORMANCE

KEN JENNINGS
AND HEATHER HYDE

The Greater Goal

Copyright 2012 by Ken Jennings and Heather Hyde

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher, addressed Attention: Permissions Coordinator, at the address below.

Berrett-Koehler Publishers, Inc.
235 Montgomery Street, Suite 650
San Francisco, California 94104-2916
Tel: (415) 288-0260, Fax: (415) 362-2512
www.bkconnection.com

Ordering information for print editions

Quantity sales. Special discounts are available on quantity purchases by corporations, associations, and others. For details, contact the Special Sales Department at the Berrett-Koehler address above.

Individual sales. Berrett-Koehler publications are available through most bookstores. They can also be ordered directly from Berrett-Koehler: Tel: (800) 929-2929; Fax: (802) 864-7626; www.bkconnection.com Orders for college textbook/course adoption use. Please contact Berrett-Koehler: Tel: (800) 929-2929; Fax: (802) 864-7626.

Orders by U.S. trade bookstores and wholesalers. Please contact Ingram Publisher Services, Tel: (800) 509-4887; Fax: (800) 838-1149; E-mail: customer.service@ingram publisher services.com; or visit www.ingrampublisherservices.com/ Ordering for details about electronic ordering.

Berrett-Koehler and the BK logo are registered trademarks of Berrett-Koehler Publishers, Inc.

First Edition

Paperback print edition ISBN 978-1-60994-288-5
PDF e-book ISBN 978-1-60994-289-2
IDPF e-book ISBN 978-1-60994-290-8

2012-1

Cover design: Cassandra Chu

Interior design and composition: Beverly Butterfield, Girl of the West Productions

Editing: PeopleSpeak

To our parents, thanks for showing us
how to live and love well

To our children, each with a
special story yet to tell

To each other, we are dedicated

To our readers and all who seek Greater Goals

Do all the good you can
by all the means you can,
in all the ways you can,
in all the places you can,
at all the times you can,
to all the people you can,
as long as ever you can
John Wesley

Five Practices for Greater Goal and
Shared Goal Achievement

I have found that over the years, without a Greater Goal to serve, the only thing people have to serve is themselvesand we have all seen the negative effect of self-serving leadership in every segment of our society. Thats why Im excited about this book.