• Complain

Maurya - Scaling lean: mastering the key metrics for startup growth

Here you can read online Maurya - Scaling lean: mastering the key metrics for startup growth full text of the book (entire story) in english for free. Download pdf and epub, get meaning, cover and reviews about this ebook. City: New York, year: 2016;2016, publisher: Portfolio;Penguin, genre: Business. Description of the work, (preface) as well as reviews are available. Best literature library LitArk.com created for fans of good reading and offers a wide selection of genres:

Romance novel Science fiction Adventure Detective Science History Home and family Prose Art Politics Computer Non-fiction Religion Business Children Humor

Choose a favorite category and find really read worthwhile books. Enjoy immersion in the world of imagination, feel the emotions of the characters or learn something new for yourself, make an fascinating discovery.

Maurya Scaling lean: mastering the key metrics for startup growth
  • Book:
    Scaling lean: mastering the key metrics for startup growth
  • Author:
  • Publisher:
    Portfolio;Penguin
  • Genre:
  • Year:
    2016;2016
  • City:
    New York
  • Rating:
    4 / 5
  • Favourites:
    Add to favourites
  • Your mark:
    • 80
    • 1
    • 2
    • 3
    • 4
    • 5

Scaling lean: mastering the key metrics for startup growth: summary, description and annotation

We offer to read an annotation, description, summary or preface (depends on what the author of the book "Scaling lean: mastering the key metrics for startup growth" wrote himself). If you haven't found the necessary information about the book — write in the comments, we will try to find it.

Maurya: author's other books


Who wrote Scaling lean: mastering the key metrics for startup growth? Find out the surname, the name of the author of the book and a list of all author's works by series.

Scaling lean: mastering the key metrics for startup growth — read online for free the complete book (whole text) full work

Below is the text of the book, divided by pages. System saving the place of the last page read, allows you to conveniently read the book "Scaling lean: mastering the key metrics for startup growth" online for free, without having to search again every time where you left off. Put a bookmark, and you can go to the page where you finished reading at any time.

Light

Font size:

Reset

Interval:

Bookmark:

Make
PORTFOLIO PENGUIN An imprint of Penguin Random House LLC 375 Hudson Street - photo 1
PORTFOLIO PENGUIN An imprint of Penguin Random House LLC 375 Hudson Street - photo 2

PORTFOLIO / PENGUIN

An imprint of Penguin Random House LLC

375 Hudson Street

New York, New York 10014

penguin.com

Copyright 2016 by Ash Maurya

Penguin supports copyright. Copyright fuels creativity, encourages diverse voices, promotes free speech, and creates a vibrant culture. Thank you for buying an authorized edition of this book and for complying with copyright laws by not reproducing, scanning, or distributing any part of it in any form without permission. You are supporting writers and allowing Penguin to continue to publish books for every reader.

ISBN 9781101980521 (hardcover)

ISBN 9781101980538 (ebook)

While the author has made every effort to provide accurate telephone numbers, Internet addresses, and other contact information at the time of publication, neither the publisher nor the author assumes any responsibility for errors or for changes that occur after publication. Further, the publisher does not have any control over and does not assume any responsibility for author or third-party Web sites or their content.

Version_1

To Sashafor constantly helping me see the larger goal.

CONTENTS
INTRODUCTION
Another Book About Startup Growth?

A nother book about startup growth metrics? Why add to an already crowded shelf?

I have had the entrepreneurial bug my whole life. I came to the United States on a student visa which restricted me from starting a company. So I did the next best thing. I joined a telecom startup shortly after graduating from university. After a few false product starts, that startup eventually found product/market fit with a voice-over-IP softswitch product, which led to a successful exit in 2002. That is when I left to launch my first startup, WiredReach. Like the earlier startup, WiredReach began with a few false starts until I found product/market fit with a file-sharing product targeted at small businesses. I subsequently sold that business in 2010 to start my latest venture, LeanStack. Our mission is helping entrepreneurs everywhere succeed.

My first book, Running Lean, grew out of the first set of challenges I experienced as a startup founder: the need to quickly iterate from an early-stage idea (or plan A) into a plan that works. I had built many products over the years, and while they all started out equally exciting, not all of them stood the test of the market. I realized that I had many more ideas than I had time or resources to test them. More important, I didnt have a repeatable process for doing so.

Lifes too short to build something nobody wants.

This prompted my search for the repeatable metaprocess I describe in Running Lean. It was derived from rigorous testing and firsthand experiential learning by building many of my own products and by working alongside hundreds of other entrepreneurs spread across the globe in domains ranging from software to hardware and high-tech to no-tech businesses.

The big epiphany for me while writing and researching Running Lean was that the true product of a successful entrepreneur is not just a great solution or an innovative piece of technology, but a repeatable process that connects your solution with paying customersin other words, finding a working business model.

But it turns out thats not enough. Running Lean, though it delivered on its promise, described only the first step in a two-step process on the path to building a successful startup. Over time I found that when the time came to scale up my products and teams, my most rigorously tested business models faced a whole new set of challenges. I learned firsthand that seemingly watertight business models can disintegrate under the pressures of expanding into new markets and managing stakeholder expectations.

I went searching for a solution.

Scale Starts with Metrics

Building a scalable and successful business starts with knowing what to measure and how.

The first and most important stakeholder in the business is you, and your scarcest resource is time. Every minute spent on a business that is doomed to fail is a waste, and so its critical for you to be able to identifyquickly, early, and accuratelywhether a business idea is worth pursuing.

You are the first investor in your business idea. You invest with time, which is more valuable than money.

Whats more, youre going to be called on to demonstrate progress to external shareholders. From the earliest days of a startups life, you as a founder have to justify your new ventures potential for progress to a VC, CFO, spouse, or even yourself as a prerequisite to securing runway.

Early-stage startups typically rely on two measures of progress: how much stuff they are building and how much money they are making. Yet unfortunately, both of these metrics are unreliable proxies of progress that can lead you down the wrong pathbuilding something nobody wants.

Traditional accounting metrics, like revenue, profit, and return on investment (ROI), arent helpful at the early stages because they all track numbers that are negative or near zero. Even at later stages, relying solely on aggregate revenue can prevent you from uncovering the right growth strategies.

When my businesses were at this stage, I found myself wanting to collect and analyze as much data as possible. But in a world where we can measure almost anything, its easy to drown in a sea of nonactionable data. I learned how to keep from drowningand how to navigate the unfamiliar terrain that comes after Running Lean.

The Wrong Way to Do It

This book will teach you the metrics that define a working business model. Armed with these metrics, you can justify the investment of your time and communicate progress with your internal and external stakeholderswithout drowning in a sea of numbers.

Take a typical startup founderlets call him Bob. He has a great idea for a business. This is the honeymoon period of his venture when anything seems possible. Bob believes it would be more effective to first build out his solution and make it easier for others to see his vision. Halfway through, he realizes that he underestimated the scope of his solution and decides he needs to secure additional resources to continue.

Bob spends the next several weeks writing a sixty-page business plan. He knows that the trick is starting with the right exit number and then working backward. The right exit number represents the return on investment he needs to promise his investors. This number needs to be big enough to whet their appetite, but also within the realm of believability to maximize his odds of getting funded. There is a running joke in business schools that the best spreadsheets get funded. So Bob labors endlessly on his forecasts, often made up of hundreds of numbers. Then he hits the pitching circuit to raise funding for his idea.

After several additional months of pitching and lots of rejection, he manages to raise just enough seed capital to move forward.

Bob hires a team and spends the next several months tracking progress against the execution of his plan. Because revenue is nonexistent during this phase of the venture, Bob settles for measuring progress by ensuring that his team is building their product on schedule and within budget.

Fast-forward a year. Bobs team has been very busy and managed to launch their product to market. But while they have some revenue to show, they have missed their projected targetsby a lot. Under pressure to demonstrate more promising revenue numbers to his stakeholders, Bob resorts to a number of short-term accounting tactics and product strategies, such as taking on custom development projects. These provide a temporary Band-Aid to the revenue problem, distracting him further from building a repeatable and scalable business model.

Next page
Light

Font size:

Reset

Interval:

Bookmark:

Make

Similar books «Scaling lean: mastering the key metrics for startup growth»

Look at similar books to Scaling lean: mastering the key metrics for startup growth. We have selected literature similar in name and meaning in the hope of providing readers with more options to find new, interesting, not yet read works.


Reviews about «Scaling lean: mastering the key metrics for startup growth»

Discussion, reviews of the book Scaling lean: mastering the key metrics for startup growth and just readers' own opinions. Leave your comments, write what you think about the work, its meaning or the main characters. Specify what exactly you liked and what you didn't like, and why you think so.