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Michalowicz - Clockwork: design your business to run itself

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Michalowicz Clockwork: design your business to run itself
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    Clockwork: design your business to run itself
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Mike Michalowicz is back with another game changing book. In Profit First he challenged the established axiom that profit comes last, and shared a simple, powerful method to drive permanent profitability. Now, he challenges popular productivity and time management methods to outline a simple strategy that can help an entire organization align around a single goal and run like clockwork. Chances are you started a business so you could be your own boss, set your own hours, and bring your unique style to leading a team to solve business problems. In reality, you probably find yourself too bogged down in the daily details of running an organization to limit your work to regular hours or provide any real leadership to your team. In Clockwork, youll discover a simple, counterintuitive approach to creating efficiency that frees you up to pay attention to the things that matter, in life and at work. Among other things, youll see how to: Capture Systems: Most entrepreneurs try to streamline by creating new systems, without realizing all the systems already exist... in their head. Clockwork shows entrepreneurs how to capture the processes they already use. Protect the Queen: Identify the one core function that is your organizations most crucial, valued resource, and orient the business around making sure that function is never distracted, overloaded, or compromised. Empower Decision-Making: Free yourself from the minutiae of daily decision-making by empowering others in your organization to act independently and with confidence. Drawing on dozens of true small business success stories, Michalowicz shows you how to enable yourself to take a 4-week vacation, disconnect from your business, and return to find that its thrived in your absence--;The author of Profit First and The Pumpkin Plan shows you how to streamline your business to run more efficiently, productively, and without constant micro-management. Mike Michalowicz is back with another game changing book. In Profit First he challenged the established axiom that profit comes last, and shared a simple, powerful method to drive permanent profitability. Now, he challenges popular productivity and time management methods to outline a simple strategy that can help an entire organization align around a single goal and run like clockwork. Chances are you started a business so you could be your own boss, set your own hours, and bring your unique style to leading a team to solve business problems. In reality, you probably find yourself too bogged down in the daily details of running an organization to limit your work to regular hours or provide any real leadership to your team. In Clockwork, youll discover a simple, counterintuitive approach to creating efficiency that frees you up to pay attention to the things that matter, in life and at work. Among other things, youll see how to: *Capture Systems: Most entrepreneurs try to streamline by creating new systems, without realizing all the systems already exist... in their head. Clockwork shows entrepreneurs how to capture the processes they already use. *Protect the Queen: Identify the one core function that is your organizations most crucial, valued resource, and orient the business around making sure that function is never distracted, overloaded, or compromised. *Empower Decision-Making: Free yourself from the minutiae of daily decision-making by empowering others in your organization to act independently and with confidence. Drawing on dozens of true small business success stories, Michalowicz shows you how to enable yourself to take a 4-week vacation, disconnect from your business, and return to find that its thrived in your absence--

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TESTIMONIALS FROM EARLY READERS AND TESTERS OF CLOCKWORK Clockwork had a - photo 1
TESTIMONIALS FROM EARLY READERS AND TESTERS OF CLOCKWORK Clockwork had a - photo 2

TESTIMONIALS FROM EARLY READERS AND TESTERS OF CLOCKWORK

Clockwork had a radical impact on my personal approach to business. One of our companies acquired a record-breaking 22,000 customers in just five days, and our other one just had its three most profitable months in eight years of business, with no sign of slowing down. Oh, and both happened during an extended sabbatical largely made possible by internalizing and working toward the designing phase (the fourth and highest D).

RYAN LANGFORD,
CEO, Ultimate Bundles

Implementing the Clockwork principles into our business this past year has been a total game-changer. As the visionary and chief content creator, Ive been freer than ever before to do the things that only I can do, while I trust my team to take care of the rest. Weve eliminated bottlenecks and learned how to use tracking and measuring to make much smarter decisions. Even bettermy team is actually happier as a result!

RUTH SOUKUP,
author and CEO and founder, Living Well Spending Less Inc.

Since implementing the framework and principles taught in Clockwork, my business has released me. I am no longer being run by my business; rather I am running the business. Thanks to Clockwork, we are about to set off on a four-week trip as we travel across Canada work free for the summera dream come true to be able to fully step away from the business and the business still fully operational.

ASHLEY BROWN,
owner and creative director, She Implements and Nuvitzo Dance Studio

I was constantly spinning my wheels coming up with more ways to convert sales and hit our quarterly goals. Thanks to Clockworks ACDC bottleneck method, I realized I was converting people just fine, but what I did have was a prospect problem! Using Clockwork principles, I created a system to track how many people were coming through my doors and where they were coming from, which empowered me to make the right decisions on what to focus on each week. As soon as I started focusing on bringing more people into our business, we nearly tripled the number of prospects!

CARLEE MARHEFKA,
CEO, Eat The 80

As a business owner, I often overcomplicate things, so the techniques in Clockwork helped me clearly identify where I was getting in my own way and what aspects of my business I needed to outsource to grow (and still get to sleep at night). Doing this alone has made a massive difference in what can be accomplished with the same or even less time working on my business.

TARA HUNKIN ARYANTO,
- CEO, My Child Will Thrive

ALSO BY MIKE MICHALOWICZ

The Toilet Paper Entrepreneur

The Pumpkin Plan

Surge

Profit First

PortfolioPenguin An imprint of Penguin Random House LLC 375 Hudson Street New - photo 3

PortfolioPenguin An imprint of Penguin Random House LLC 375 Hudson Street New - photo 4

Portfolio/Penguin

An imprint of Penguin Random House LLC

375 Hudson Street

New York, New York 10014

Copyright 2018 by Mike Michalowicz Penguin supports copyright Copyright fuels - photo 5

Copyright 2018 by Mike Michalowicz

Penguin supports copyright. Copyright fuels creativity, encourages diverse voices, promotes free speech, and creates a vibrant culture. Thank you for buying an authorized edition of this book and for complying with copyright laws by not reproducing, scanning, or distributing any part of it in any form without permission. You are supporting writers and allowing Penguin to continue to publish books for every reader.

Library of Congress Cataloging-in-Publication Data

Names: Michalowicz, Mike, author.

Title: Clockwork: design your business to run itself / Mike Michalowicz.

Description: New York City : Portfolio, 2018.

Identifiers: LCCN 2018015553 (print) | LCCN 2018021396 (ebook) | ISBN 9780525534020 (ebook) | ISBN 9780525534013 (hardback)

Subjects: LCSH: Small business. | Time management. | BISAC: BUSINESS & ECONOMICS / Entrepreneurship. | BUSINESS & ECONOMICS / Small Business. | BUSINESS & ECONOMICS / Time Management.

Classification: LCC HD2341 (ebook) | LCC HD2341 .M524 2018 (print) | DDC 658.02/2--dc23

LC record available at https://lccn.loc.gov/2018015553

While the author has made every effort to provide accurate telephone numbers, Internet addresses, and other contact information at the time of publication, neither the publisher nor the author assumes any responsibility for errors, or for changes that occur after publication. Further, the publisher does not have any control over and does not assume any responsibility for author or third-party websites or their content.

Version_1

For Jake Michalowicz. Wuz up, my brah?

CONTENTS INTRODUCTION Its two am and I am writing you out of - photo 6
CONTENTS
INTRODUCTION Its two am and I am writing you out of desperation That is the - photo 7
INTRODUCTION

Its two a.m. and I am writing you out of desperation.

That is the opening line from an email I received from Celeste, an entrepreneur who reached out to me for help. Over the last eight years, Ive received countless emails from readers and from people who have heard my message about eradicating entrepreneurial poverty in my books, my speeches, an article, or on a video or podcast. I respond to all of them and save quite a few, and this is the one that lit a fire under me to finish this book.

The email continued: I own a preschool. We make no money. I havent taken a salary since we started. Im racking up debt. And tonight, I am broken. Not just financially, but in my soul. I am convinced an immediate termination of my life would be the fastest resolution to my predicament.

Reading that email, I felt as if my heart dropped to my stomach. I was concernedno, terrifiedfor Celestes life. At the same time, I recognized her vulnerability.

Please understand, I am not sending you a suicide note, Celeste went on, and I am not at risk for such stupidity at the moment. That decision would just leave the burden to my family. But if I was single, I would be gone. You see, I have double pneumonia right now. I cant afford someone to clean our preschool, and for the last four hours, I have been scrubbing the floors and cleaning the walls. I am exhausted. I am crying, and stop only because I am too exhausted to cry. I am starving for sleep. I am so ill, yet I cant sleep because my worry keeps me up. The only thing I have left to give my business is my time and that is now depleted, too.

My heart broke for Celeste. Id been in a similar state of mind a few times in my life as an entrepreneur, and I knew countless others who had been lower than low, desperate for a solution. The last lines of the email will stay with me forever:

What has become of my dream? I am trapped. I am exhausted. I cant work more than I already do. Or maybe I can. Maybe my work is the slow suicide I am thinking of.

What has become of my dream?

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