Sugars Bradley J. - Pulling Profits Out of a Hat: Adding Zeros to Your Company Isnt Magic

Copyright 2018 by Brad Sugars and Monte Wyatt

Published by Cranberry Press
Distributed by National Book Network

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher. Printed in the United States of America. For information and inquiries address Cranberry Press, 110 E. Houston Street, 7th Floor, San Antonio, TX 78205, or call 210-753-1999.

Cover Design: Emily Paige Vincent
Internal Design: Emily Paige Vincent
Editorial Production: Robert J. Hughes
Set In 8-16 Baskerville

Cataloging-in-Publication data for this book is available from the Library of Congress.

ISBN-10:1732049726
ISBN-13:978-1732049727

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MARSHALL GOLDSMITH FOREWORD

Building a Happier, More Profitable Business

Business leaders and entrepreneurs often ask me how to define success, and how to build an environment that combines business growth with opportunity for employees to be at their best.

They want to know the best way to ensure exponential growth in their business, with their teams, in their community and in their personal life. Developing as a leader is a difficult endeavor. Today, leaders have many more demands placed on them and less time to focus on change.

The more that's expected of leaders, the less time leaders have to improve their skills and move their companies forward. They need to know how to efficiently build supportive teams and create an engaged workplace.

Brad Sugars and Monte Wyatt have found a way to do this. They have also developed a system where companies can build explosive growth - and make it look easy. Of course, Brad and Monte know, as leading executive coaches, that mastering anything requires constant attention. Above all, it requires discipline. Here, they will share with you their powerful system for change. They've created what they call the five disciplines that help leaders achieve sustainable, predictable, stable, and consistent success with an emotional connection.

They'll tell you it may look like magic when a company succeeds, but we all know it isn't simply a matter of tricks.

They make a point of focusing on the future rather than looking for feedback on what has gone wrong. Brad and Monte emphasize a dynamic and expansive way forward, rather than a static look at what happened in the past.

We all realize how much effort goes into making things look easy, and this is true of successful companies. It also requires effort for leaders to instill confidence in their teams and to grow their businesses.

Here, Brad and Monte show you how companies succeed when their leaders have a clear idea of where they want their businesses to be, and a sound strategy for getting there. You'd be surprised at how often business leaders lose track by not having a sense of where they want their businesses to be.

Brad and Monte provide a clear path to success by exploring a multifaceted strategy of decisive action, conscious choices, and disciplined leadership. They show why their five disciplines will lead to continuing success through strategy, business development, people, execution and mission.

Brad and Monte have also developed a new concept that discovers and refines the potential in your business and your team. They show you how to implement new ideas and actions in your enterprise. They believe in forward-thinking over scarcity and have found a way to build a business culture that ensures that everyone in the business thinks in terms of growth rather than loss.

They make a point of focusing on the future rather than looking for feedback on what has gone wrong. Brad and Monte emphasize a dynamic and expansive way forward, rather than a static look at what happened in the past.

What's more, they show how to give employees the motivation that will allow them to grow from within. Creating a great environment is a key factor in building engagement, and everyone has the opportunity to take responsibility for their own lives and to do their best to build engagement regardless of what the company is doing. Brad and Monte show how to instill in employees a sense of self-ownership, where they take personal responsibility for their own engagement, and thus make a positive contribution to the success of the enterprise.

So, Pulling Profits Out of a Hat isn't just a blueprint for corporate growth but a plan for corporate engagement from the inside out, where employees, managers and business leaders can contribute to creating something truly great and truly successful.

CHAPTER

SOMETHING OUT OF NOTHING

THE MISER'S DREAM

In the middle of an empty stage, a man reaches out and plucks something from mid-air. He holds it up so everyone in the audience can see he's caught a coin that was invisible to them. With a clink, he drops it into a container on stage and then snatches at the air again, grabbing another coin. He repeats this several times; soon the audience can hear a growing number of captured coins rattling and clinking in the container.

The man reaches in and lets the coins slide through his fingers: there are far more in the bucket than anyone might have thought!

He then moves through the audience, discovering coins everywhere he looks in people's hair, behind their ears. Each time he finds one, h throws it to his assistant on stage, who catches it in the bucket with another clink.

He returns to the spotlight and pours the coins into another container, much larger than the first ... and yet, this more significant bucket overflows with coins that have somehow come from the smaller container. This bucket, almost too heavy to lift, is used to fill a barrel, and it, too, overflows, spilling coins onto the floor. The man holds the now empty bucket up to his assistant's face to catch a cascade of coins from her nose. Wine barrels are scarcely large enough to capture all the wealth flowing on stage. By the end of the illusion, the stage is knee-deep in riches as the magician takes a bow.