Simone Seol - The Fearless Marketing Bible for Life Coaches

Stop marketing.

Start telling the truth.

And leave people in a better place than when you found them.

One of the biggest success secrets when it comes to social media marketing that nobody talks about is to actually give a shit about the people around you.

Treating them like humans, not prospects who might give you money if only you could nail down your copy.

Connecting out of the sheer enjoyment of connecting with another human being, not to network.

Asking, How could I be useful to this person? before you think about self-interest.

Even when or especially when there seems to be no potential for self-interest.

Saying hi, offering a kind word just because it's a nice thing to do.

Just what I call "good human-ing."

How can you bring more of it to your world today?

Show up. Be a person.

Be interested in other people more than youre thinking about yourself.

Listen deeply and connect to peoples hearts and intentions.

Say hello.

Be thoughtful and kind.

Be more generous than you need to be.

Offer to help in any way and in any context where you can be useful to another.

Tell people what you do over and over and over again.

Your next client is 100% already in your orbit.

Speak to them today from where you are.

I downloaded these ideas a while ago and they have been the cornerstone of how I show up on Facebook.

They have really served me well and I'm delighted to share them with you.

What would happen if you just assumed, without the need for prior evidence, that:

1. I love people.

Variations:

I like people.

Everyone is different, but I can find something I like about everyone.

I have something to offer.

2. People love me.

Variations:

People like me.

I am welcome here.

I am invited here.

There is something valuable here for me.

3. Facebook is a party.

And I get to decide how I show up and what kind of experience I have.

Did you know that if you believe things intentionally, you start to create evidence that they're true?

Circumstance: I'm on Facebook

Thought you can have on purpose: I love people

Feelings that the thought produces: Open, curious, generous

Actions you're likely to take from that feeling: Add kind comments to others' posts, share generously and openly

Result: Warm interaction that creates more love

So fun!

Before you post, ask yourself:

1. Is it loving?
2. Is it true?
3. Will it help at least one person?

Your mission today, should you choose to accept it, is to love your people more than you're anxious about being accepted.

If youre hiding your face from social media, youre hiding your uniqueness.

How the hell are peeps supposed to get to know, like, trust, and pay you when they literally cant even see your glorious face?

They cant. Even if they want to.

You are literally pushing money away.

If you do have some pictures of your face, but if theyre blurry or from 8 years ago or otherwise not representative of what you actually look like today same thing.

Its like trying to find the love of your life on an online dating website with a cat meme for a profile pic.

It wont get you what you want! I dont care how awesome your words are.

Show your exquisite face.

If marketing feels like a heavy and un-fun obligation to you, its only because you are temporarily disconnected from the reality in which you are the bearer of medicine in a world full of people in pain.

What I thought selling was when I hated it and was afraid of it: duping someone into giving me money

What I now think selling is, now that I fucking love it and could do it all day: having belief in my offer, deeply understanding and loving another person, and serving as the bridge between where they are now and where they want to go

People pay you to help them when they are powerfully convinced that you can help them get a transformation.

The best way to convince someone that you can help them get a transformation is not by telling them in fancy words and strategies that you can (what most people try to do), but by actually demonstrating it.

As in helping them get a transformation, like, now.

Marketing is nothing but helping people get transformations for free.

The better you get at it, the more business youll have.

Marketing is the first way you effect positive change in the world.

Your marketing is the social movement you want to lead.

Dont wait until someone signs with you to do good in the world.

All the things you want to help your clients do?

You do it before they even sign with you through your marketing.

Your marketing is social change.

Here's your challenge for today:

Fill in this sentence.

When my best client is done working with me and gets the transformation they came for, they feel _______, _______, and _______.

The three blanks?

That's what you're here for.

That's what you want to create more of in the world.

That's what you can start creating more of in the world, today.

You know what that starts with?

You.

Feel _____, _____, and _____ first, and your marketing is already working.

My policy on what to give away and what to hold back?

I give away everything, and I hold nothing back.

(In terms of ideas and value. Not time or products, obviously!)

Not only that, I give the best.

From the top of my intelligence, whenever I can. The newest and sharpest ideas I have.

How are people supposed to know I can help them if I keep my most helpful ideas to myself?

Some people have a fear that if they give away too much for free, people wont want to pay them.

I have found it to be the opposite.

The best way to make money is to demonstrate clearly what results you get people, and show your brain/product to be the asset that can help to create those results.

When you give away free stuff that actually creates awesome results, that is the best advertisement anyone could have.

Plus business is just more fun that way. Generosity just feels so good.

My mentor has a policy: I want meeting me to feel like winning the lottery. What an awesome thought!

When people feel that way about you, money will be easy, dont you think?