Jeffrey Gitomer - Social BOOM!: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, ... and Grind Your Competition into the Dirt

JEFFREY GITOMER

JEFFREY GITOMER

The Opportunity of Business Social Media.

Social media has become a phenomenon beyond words. Hundreds of millions of people all over the world have joined the party. In a millisecond, millions of people can know everything about everything and everyone.

You knew it couldnt be long before business got involved. Small business, big business, your business.

Im 65-years-young. Ive seen a lot of opportunities come and go. I have also seen the complete evolution of the computer, and the complete evolution of the Internet. But never have I seen, or could I have imagined, an opportunity so great as business social media. And the best part is, its just beginning.

Now is your time to take full advantage of this low-cost (often no-cost), global, and local opportunity.

When companies like Procter & Gamble, Dell, Apple, IBM, Microsoft, Zappos, and Amazon dive head first into the process, you can be certain there is plenty of opportunity and plenty of room for you to do the same.

BUSINESS SOCIAL MEDIA REQUIRES AN INVESTMENT: Your time.

You must be willing to allocate an hour a day to build your network. When you do, and do it right, the rewards will be beyond your ability to measure. You will reconnect with business associates and youll attract people and prospective customers to connect with you a thousand times faster and 10 thousand times better than making the 100-year-old cold call.

Business social media is the new cold call.

Youll make sales, youll create loyal customers, and you will profit from your ability to expose yourself, your thoughts, your experiences, your interactions, and your value to your market around the corner, and your market around the world.

CAUTION: After you begin to see results, youll curse yourself for not starting sooner. Turn that energy into action. Business social media is still young. There is still plenty of time. Commit to involve, decide to do it with value, intend to stick at it until you win, and reap the rewards both in reputation and in profit.

Get ready to ride the social media wave. Its a big one. Perhaps the biggest ever.

NOTE: Im not writing this book alone. Far from it. I have enlisted the wisdom of others. Specifically: Sally Hogshead, Mitch Joel, Richard Brasser, Joe Soto, Noah Rickun, Mike ONeil and Lori Ruff, Sandy Carter, Mark Schaefer, Chris Hamilton, Julien Smith, Andy Sernovitz, and Shar Govindan. I want to acknowledge them and thank them.

This is Not a Book.

Okay, okay, this is a book. BUT... Social BOOM! is also a how to and what to implement for and into your LinkedIn, Facebook, Twitter, and YouTube presence to develop a total business social media game plan.

This is a step-by-step, insight-by-insight guide that looks at the four main social media platforms in a new way from big picture to implementable ideas and strategies that will build your attraction, your engagement, and your connections with valuable business customers, prospects, and contacts.

Social BOOM! reveals elements that create social attraction and business attraction by describing all aspects of building and executing a total market outreach. Each of these elements will be outlined in a way that makes understanding how your blog, email magazine (e-zine), personal website, articles, speeches, and other acts of value create energy and attraction back to your business social media outlets.

Social BOOM! inspires you to build your brand, your Google ranking, and your reputation as a person of value and a business of value.

KEY OPPORTUNITY: Create your own Social BOOM! by attracting customers and building your personal and business brand.

KEY UNDERSTANDING: LinkedIn, Facebook, Twitter, and YouTube are not options. They must ALL be used or BOOM! will never happen, much less meet your expectations.

KEY INGREDIENT: Your hard work and time allocation of ONE HOUR A DAY, once you get your presence set up .

Whats So Social
About Social Media?
How Social Are You?

It started like a small bunch of rustling leaves. A little Facebook here and there a blog or two. And then the wind picked up. LinkedIn, Twitter, YouTube. Growing from a windstorm to a firestorm, social media in now a tornado running wild over the Internet plains.

How social are you?
How serious are you about social media?

REALITY: You cant ignore it. Hundreds of millions of people are involved so far, and its just a few years old.

I admit I have an edge.

I have a lot of readers and followers who are interested in what I have to say and want to know what my immediate thinking is. Thats two of the advantages of social media. It is immediate and it is informative.

Its also fun! Thats why Facebook and YouTube are worth BILLIONS.

The major networks in social media are growing quickly:

• Social networking for the growing and grown set is Facebook worth billions.
• To get connected and network with businesspeople, its LinkedIn worth billions.
• If you want to say a few words, 140 characters sent to thousands in a second, its Twitter worth billions.
• For videos, its YouTube worth billions.
• For posting photos, its Flickr worth billions.
• And for that private message, theres texting its easy for me I have an iPhone (priceless).

And that is just a partial picture. Theres more

• For individual expressions, there are blogs where people you attract can subscribe to and link to your other social media pages.
• For chronologging its Wikipedia worth billions.
• And of course, there are your personal website and business website. Priceless.

All of these media are, or try to be, socially engaging sticky if you will. All of them are, or try to be, passed on to others viral if you will. Better stated, if you tweet, are you good enough or bad enough to be retweeted?

HERES THE GOOD NEWS: Everything you do in social media is documented on Google. And those documentations affect your ranking in a positive way.

I have made a serious commitment to socialize by exposing more of my personal self, and my business self, through social media. I maintain my value-based philosophy, but with business social media, I can personalize it, and humanize it, to a point that others are attracted to it, benefit from it, and want to pass it on to others.

I am business social and viral at the same time.

So, what does this mean to you?
Whats the opportunity to you and for you?
Why should you get involved?