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Kathleen Allen - Entrepreneurship for Dummies

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Thought of the perfect business idea but unsure how to start a company? Achieve your goal of entrepreneurship with this no-nonsense business guide as your partner

Todays business marketplace is filled with news of small businesses and online entrepreneurs making it big. Maybe you have a great idea for a business but little acumen when it comes to launching a business. Entrepreneurship For Dummies has what you need to get started in business in one concise and plainly written package.

From developing an opportunity and coming up with a concept to creating the company, this user-friendly book guides you step-by-step along the path to entrepreneurial success. Find out whats necessary to create a successful business: from creating a business plan, to learning how to know your customer, testing and protecting your product, and finally launching your business. Youll discover how to

  • Determine the best legal structure for your business

  • Write a financial plan and find investors

  • Kathleen Allen: author's other books


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    Entrepreneurship For Dummies by Dr Kathleen Allen Entrepreneurship For - photo 1
    Entrepreneurship For Dummies

    by Dr. Kathleen Allen

    Entrepreneurship For Dummies Published by Wiley Publishing Inc 111 River - photo 2

    Entrepreneurship For Dummies

    Published by
    Wiley Publishing, Inc.
    111 River St.
    Hoboken, NJ 07030-5774
    www.wiley.com

    Copyright 2005 by Wiley Publishing, Inc., Indianapolis, Indiana

    Published by Wiley Publishing, Inc., Indianapolis, Indiana

    Published simultaneously in Canada

    No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per@@hycopy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201)748-6011, fax (201)748-6008, or online at http://www.wiley.com/go/permissions.

    Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries, and may not be used without written permission. All other trademarks are the property of their respective owners. Wiley Publishing, Inc., is not associated with any product or vendor mentioned in this book.

    LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

    For general information on our other products and services, please contact our Customer Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002.

    For technical support, please visit www.wiley.com/techsupport.

    Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books.

    Library of Congress Control Number: 00-105667

    ISBN: 978-0-7645-5262-5

    Manufactured in the United States of America

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    About the Author

    Kathleen R. Allen Ph.D.

    Dr. Allen is an authority on entrepreneurship and small business technology and is the author of The Complete MBA For Dummies (with Peter Economy), eBusiness Technology Kit For Dummies (with Jon Weisner), Entrepreneurship and Small Business Management,Launching New Ventures, and Growing and Managing an Entrepreneurial Business, as well as several other books. She has also written for popular business magazines and newspapers (Inc., Los Angeles Times, Los Angeles Business Journal, and The New York Times) and is called upon by the Wall Street Journal, CNN, CNBC, and a variety of other media, for expert opinion in the field of entrepreneurship.

    As a professor of entrepreneurship at the Lloyd Greif Center for Entrepreneurial Studies at the Marshall School of Business at the University of Southern California, she helps hundreds of young entrepreneurs start new ventures. Allen is actively involved in academic research, most recently in issues related to the unique environment of high tech start-up companies. She is also a founding member of the Entrepreneurship Research Consortium, a national research organization consisting of leading universities around the world, which is conducting groundbreaking research on nascent entrepreneurs.

    At the University of Southern California, she is leading an initiative to form an alliance between the business and engineering schools to commercialize intellectual property developed at the university. She has developed a number of courses in the area of technology commercialization and serves on the universitys technology board.

    As an entrepreneur, Allen has been involved in commercial real estate development for the past ten years, having cofounded a development firm specializing in apartment, office, and industrial space; and a brokerage American Pacific Investments which she sold. She is presently the cofounder and CFO of Gentech Corporation, a technology-based manufacturing company that recently launched a line of patented, intelligent, industrial power source machines. She is also consulting to a number of technology-based ventures, including three medical technology companies with patented products.

    In the past three years, with the assistance of Microsoft Corporation, Allen has been working to educate small business owners and entrepreneurs on the value of technology as a competitive advantage, and to educate software manufacturers and resellers to the mindset and needs of small business owners.

    Dedication

    To my students at the Greif Entrepreneurship Center at the University of Southern California, who never cease to amaze me with their entrepreneurial efforts.

    Authors Acknowledgments

    I would like to give my sincere thanks and appreciation to the talented publishing team at Wiley, particularly Mark Butler, Norm Crampton, Neil Johnson, and Pam Mourouzis. I would also like to thank my family for their unconditional love and support during a time when I was doing two books at once.

    Publishers Acknowledgments

    Were proud of this book; please send us your comments through our online registration form located at www.dummies.com/register

    Some of the people who helped bring this book to market include the following:

    Acquisitions, Editorial, and Media Development

    Project Editor: Norm Crampton

    Acquisitions Editor: Mark Butler

    Copy Editor: Neil Johnson

    Acquisitions Coordinator: Tonia Morgan-Oden

    Technical Editor: Robert L. Newhart II

    Editorial Manager: Pam Mourouzis

    Editorial Assistant: Carol Strickland

    Production

    Project Coordinator: Maridee Ennis

    Layout and Graphics: Beth Brooks, Tracy K. Oliver, LeAndra Johnson, Brian Torwelle, Jeremy Unger, Erin Zeltner

    Proofreaders: Laura Albert, John Bitter, Laura L. Bowman, Susan Moritz, Carl Pierce, Charles Spencer

    Indexer: Liz Cunningham

    Publishing and Editorial for Consumer Dummies

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