Robert Bly - The Marketing Plan Handbook: Develop Big Picture Marketing Plans for Pennies on the Dollar

The Marketing Plan Handbook: Develop Big Picture Marketing Plans for Pennies on the Dollar — read online for free the complete book (whole text) full work

Below is the text of the book, divided by pages. System saving the place of the last page read, allows you to conveniently read the book "The Marketing Plan Handbook: Develop Big Picture Marketing Plans for Pennies on the Dollar" online for free, without having to search again every time where you left off. Put a bookmark, and you can go to the page where you finished reading at any time.

Light

Font size:

↓

↑

Georgia Tahoma Arial Verdana

Reset

Interval:

↓

↑

Bookmark:

Make

1234567...75

Table of Contents

PRAISE FORMARKETING PLAN HANDBOOK

Im in love with this bookand I hadnt expected to be. Most marketing books give you a list of cookie-cutter tactics you dont have time or budget for along with some examples from famous brands that dont apply to anyone elses reality. This handbook is completely different. Its specifically for an entrepreneur or small business owner who needs to figure out a marketing plan that fits their special vision, wished-for lifestyle, and customers like a glove. Even if youre thinking of hiring a marketer or agency to help your business, read this book FIRST. Youll need it to give them the perfect directions for your unique business.

Anne Holland
Founder,
Marketing Sherpa

This book gives the small business owner all of the strategies, tools, and techniques to create a winning marketing plan. Bob takes the mystery out of marketing with all of the steps laid out to ensure success. Follow Bobs field-proven advice, and your vision for the business will materialize before you!

Bob Martel
Marketing Consultant
Author, How to Create All of the
Business You Can Handle

The Marketing Plan Handbook is Bob Blys gift to anyone who sells and markets products or servicesor wants to. Thats because he lays out a specific step-by-step process for success, which is clear, logical, and achievable. This is no abstract, theoretical musing, but a practical manual by a man whos been on the shortlist of marketing greats for 30 years. More, he pulls back the curtain and fearlessly shows you how he applies his own advice. If there is a better one-volume resource on contemporary marketing, I cant think of it.

Robert Lerose
Lerose Copywriting

It never ceases to amaze me that every time Bob writes a book I learn something. But then again, every time I have a conversation with Bob I learn something. I think its because Bob has the uncanny ability to take huge concepts and break them down in to practical, actionable steps. And he does it again in The Marketing Plan Handbook. Its a no-brainer that applying the wisdom is this book will add incremental dollars to your businesss bottom line.

Mary Ellen Tribby
Publisher/CEO Early To Rise
Founder Working Moms Only.com

Youve got to love the two questions Bob opens with, Who wants to be successful (all the hands go up) and Who knows the meaning of success? (all the hands go back down). How true. Its just amazing how many of us will slave the hours away without knowing exactly what target were trying to hit. And yes, thats even true of seasoned marketers. Bobs book does a brilliant job of helping you change all that. And maybe not just in business, but in that whole whats my goal in life? kind of way too. This is really great stuff!

John Forde
Publisher,
The Copywriters Roundtable

Ive read a lot of marketing books and have never seen one like this. Instead of the usual A-to-Z nuts-n-bolts marketing advice, veteran marketer Bob Bly starts off by forcing the reader to confront lifestyle choices, put them in writing, and model a business accordingly. Having stumbled through nine jobs in my first 12 years in the work forceblindly grabbing whatever came along and trying to make the most of a situationBlys provocative approach could well have changed my life and very likely made me rich (or at least personally fulfilled). The Marketing Plan Handbook is also loaded with rules, secrets, case histories, forms, charts, and worksheets on every facet of marketing and direct marketing. Here is the heady stuff we all lovecreative, offers, testing, media selection, product development, customer acquisition, and winning Internet strategies. At the same time, Bly never lets you lose sight of the essentialscontinual accountability, analyzing (and besting) the competition, and the all-important arithmetic of return on investment. I only wish I had had Bob Blys Marketing Plan Handbook 50 years ago when I got out of the Army or 25 years ago when I was launching the newsletter, WHOS MAILING WHAT! Damn!

Denny Hatch
Founder,
Whos Mailing What!

On page 2 of his book, Bob Bly asks, How many of you want to be successful? Now, at first glance, that might seem like a loaded question. After all, who wouldnt want to be successful? The problem is, most of us arentor at least not as successful as we hoped to be. But read on ... Bob concisely lays out in front of you the secrets to his success. And the very tools he uses to make hundreds of his clients more money than they ever dreamed possible. Dont stop. Start reading this book nowbefore your competition does!

Steve Wexler
President,
The Steve Wexler Creative Group

The Marketing Plan Handbook is perfect for anyone who has a vague idea for a business but isnt sure what to do next. The book is a road map to successeach individual readers successwith checklists and worksheets to take you from I have this idea to Heres what I need to do to make it happen. Follow this map, apply your imagination and it will lead you directly to your own definition of success.

Ilise Benun
Founder, Marketing-Mentor.com,
Co-producer of the Creative
Freelancer Conference, and author
of several books, including The Art
of Self Promotion and The Designers
Guide to Marketing & Pricing

This book is for

Bob Cohen and Milly Bly

PREFACE

Most people, when they go into a business, think that if they are good at what they do, they will be successful. For instance, if they are a photographer, they believe that all they have to do is take good pictures and they will have more business than they can handle. Unfortunately, it usually doesnt work out that way.

There are legions of small business owners, especially in service industries, who are technically competent or even excellent at their professions, yet earn only a modest living at best. Thats because they dont know the ultimate secret to achieving outrageous success in any business: those who make the most money in any profession or service business, from accountants and ad agencies to window washers and web designers, are those who are the best at marketing and selling themselvesnot at performing the actual function or service.

Doctors, attorneys, and other professionals have traditionally held the opposite point of view. They criticize competitors who advertise, saying, If your product or service was any good, you wouldnt have to promote it with such hype. Nice to think so, but naive. Sad to say it doesnt work that way in the real world. The expression If you build it, they will come is not true, said Steve Murphy, CEO of Rodale Inc., in an interview with Fast Company magazine (3/05). We had lots of great properties at Rodale, but not enough of them were known. We needed to expose them to the mass market.

My colleague DH agrees: Im not torn about whether one should promote ones product or service. Mr. Murphy from Rodale is right. There are just too many options for our customers today. If youre not in front of them with an intelligent, compelling message, they wont go looking for you.

So, how do you make the transition from struggling or average entrepreneur to the top of your profession in terms of income, success, clientele, and prestige? Well, you can start with the simple, commonsense 12-step process for creating and implementing a winning marketing plan presented in this book! Over the years, Ive shared my battle-tested marketing methodsin books, articles, blogs, seminars, consultations, and countless promotions and campaignswith thousands of copywriters, graphic designers, consultants, self-employed service professionals, small business owners, marketing professionals, and corporate clients. Those who apply these techniques consistently enjoy a number of benefits, including increased income, elimination of slow periods, greater cash flow, and enhanced prestige and status within their market or industry.

Next page

1234567...75

Light

Font size:

↓

↑

Georgia Tahoma Arial Verdana

Reset

Interval:

↓

↑

Bookmark:

Make

Similar books «The Marketing Plan Handbook: Develop Big Picture Marketing Plans for Pennies on the Dollar»

Look at similar books to The Marketing Plan Handbook: Develop Big Picture Marketing Plans for Pennies on the Dollar. We have selected literature similar in name and meaning in the hope of providing readers with more options to find new, interesting, not yet read works.

Benson

The Planning Marketing For Beginners: The Complete Guide To Building A Successful Marketing Plan & Strategies For Your Business

Esther Spina

The Everything Guide To Network Marketing: A Step-by-Step Plan for Multilevel Marketing Success

Jay Levinson

Startup Guide to Guerrilla Marketing: A Simple Battle Plan For Boosting Profits

Herman Pool

One Hour Marketing: The Entrepreneurs Guide to Simple, Effective Marketing

Stephanie Diamond

Digital Marketing All-In-One For Dummies

Westwood

How to write a marketing plan: define your strategy, plan effectively and reach your marketing goals

Borg

Music Marketing for the Diy Musician: Creating and Executing a Plan of Attack on a Low Budget

John Westwood

How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

Paul Fussell

Google My Business: From Dodging Creditors to Making Bigger Bank Deposits

Hamper

The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans

Allan Dib

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

Dan S. Kennedy

The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand! 4th Edition

Discussion, reviews of the book The Marketing Plan Handbook: Develop Big Picture Marketing Plans for Pennies on the Dollar and just readers' own opinions. Leave your comments, write what you think about the work, its meaning or the main characters. Specify what exactly you liked and what you didn't like, and why you think so.