Damen Pallas - Mastering Social Media Marketing 2019: How to Dominate Social Media for The Next Decade

Mastering Social Media Marketing 2019

How to Dominate Social Media for the Next Decade

Introduction

A t any given moment , there are millions of people engaging in the various social media networks available. In fact, most people have accounts in at least two or three of the most famous social media platforms. These days if you want to reach a wider audience within just a short period of time, social media is the avenue to think of.

With such a huge number of people on various social media platforms, anyone interested in building their brand should definitely take time to understand social media. If you are one of them, you need to master the basics and go beyond them.

The internet is constantly evolving, and so is the use of social media. Every second the behavior of social media users keeps changing. This means that while you need to maintain a strong social media presence for your brand on social media, you, also, need to understand the behaviors and patterns of your followers. This will ensure that you constantly provide them with content that is appealing and interesting to them.

This book is meant to help you have control of your social media and use the various platforms well for the benefit of your brand. The book will begin by giving an overview of social media marketing just for you to understand what it means. It is then going to cover the history of marketing and how it has evolved over the years to what it is today. You, also, will get to see some great examples of social media marketing, the importance of ads and the top trends and outlooks for the various social media platforms.

Basically, this book will help you know how to use social media effectively and boost the image of your brand.

Chapter 1: Defining Social Media Marketing

J ust as the name suggests , social media marketing brings together the concepts of social media and marketing. Basically, social media marketing is a type of internet marketing that uses social media as a tool for reaching out to potential clients to market a product or a service. The idea is to give social media users content that will help increase the brand exposure and awareness.

s for a company, business or individual.

When it all began

The internet wasnt made of much by the 1900s. In those early years of the internet, online dating and online forums were the famous trends. People were familiar with platforms such as Livejournal, Friendster, and Six Degrees. Later on, in that decade, the dot-com era began, and this is where the possibility of using the internet as a marketing platform was discovered. This was the period between 1995 and 2002.

The dot-com era brought about the concept of search marketing. This meant that businesses and brands began promoting their brands by just having a website. The various search engines that existed like MSN, Google and Yahoo, evolved to accommodate this wave. By this time, the internet was fast gaining popularity. Most people would go on the internet just to find out more information about a company and the product they are selling.

With time, just having a website was not enough. Many companies had websites. This is when the concept of search engine optimization was born. This basically is a way of improving the visibility of a website on the internet when a user searches a particular brand using the various search engines. Basically, if you wanted to appear in the first two or three top pages of a search engine results, you needed to use SEO in your website.

The fame that was brought about by websites, also, resulted in the growth of blogs. Again, marketers jumped on board after recognizing the potential that lied in content marketing. This went on up until 2003 when the world was introduced to social media.

Facebook, MySpace, and LinkedIn were the earliest social media platforms. These social media platforms brought a sudden drastic change in the manner in which people used the internet. Their popularity grew so fast, and within just a few months, millions of people were on board the social media boat. The popularity of social media began growing so fast.

Just as before, the growing popularity of these social media platforms attracted the attention of marketers. They explored the idea of using these platforms to further strengthen their online presence beyond just using their websites and their content for marketing their brands. You would brands creating their own social media profiles and use them to network with their followers.

While the idea of social media marketing was great, marketers saw this boom as just a temporary cloud that would pass over time. But Facebook proved them wrong. More and more people were joining Facebook, and its popularity showed no signs of slowing down. To add to that, more social media platforms were being developed. The result of that was that more attention was shifted to social media marketing to make effective platforms for engaging with your brand followers.

Today, social media is one of the key tools brands use to market themselves. While the growth of social media platforms has experienced a significant decline in popularity, there are billions of people still using these social media platforms. This makes them a great platform to marketing a brand, promoting a product, generating leads, conducting market research and doing e-commerce. The ease of engaging and interacting with your active and potential clients in real-time makes, also, helps in improving customer satisfaction.

How social media is used for marketing

At any given time, there are about 2 billion people who are online one or two of their social media accounts according to research; it is estimated that about 23% of the time people spend of the internet they spend it browsing and maneuvering through the various social media sites. Another interesting statistic is that about 53% of people who have Facebooks accounts the biggest of the social media networks like the page and follow a particular brand.

With these statistics, the need for you to get your brand online could not be emphasized further. If you need further convincing, here are a number of ways you can use your social media for promoting your brand.

1. Getting the word out

With a large number of people who have signed up on social media and are active at any given moment, the various platforms provide a great avenue and opportunity for you to make people know about your brand. Most of the social media platforms are equipped with a search feature and a share feature which makes it easier for people to know about your brand regardless of your geographical location. You literally can get the word out about your brand and product or service across the world within just a matter of seconds.