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Emmanuel Ameisen - Building Machine Learning Powered Applications: Going from Idea to Product

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Emmanuel Ameisen Building Machine Learning Powered Applications: Going from Idea to Product
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Learn the skills necessary to design, build, and deploy applications powered by machine learning (ML). Through the course of this hands-on book, youll build an example ML-driven application from initial idea to deployed product. Data scientists, software engineers, and product managersincluding experienced practitioners and novices alikewill learn the tools, best practices, and challenges involved in building a real-world ML application step by step.Author Emmanuel Ameisen, an experienced data scientist who led an AI education program, demonstrates practical ML concepts using code snippets, illustrations, screenshots, and interviews with industry leaders. Part I teaches you how to plan an ML application and measure success. Part II explains how to build a working ML model. Part III demonstrates ways to improve the model until it fulfills your original vision. Part IV covers deployment and monitoring strategies.This book will help you: Define your product goal and set up a machine learning problem Build your first end-to-end pipeline quickly and acquire an initial dataset Train and evaluate your ML models and address performance bottlenecks Deploy and monitor your models in a production environment

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Building Machine Learning Powered Applications

by Emmanuel Ameisen

Copyright 2020 Emmanuel Ameisen. All rights reserved.

Printed in the United States of America.

Published by OReilly Media, Inc. , 1005 Gravenstein Highway North, Sebastopol, CA 95472.

OReilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles (http://oreilly.com). For more information, contact our corporate/institutional sales department: 800-998-9938 or corporate@oreilly.com .

  • Acquisitions Editor: Jonathan Hassell
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  • Proofreader: Christina Edwards
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  • Cover Designer: Karen Montgomery
  • Illustrator: Rebecca Demarest
  • February 2020: First Edition
Revision History for the First Edition
  • 2020-01-17: First Release

See http://oreilly.com/catalog/errata.csp?isbn=9781492045113 for release details.

The OReilly logo is a registered trademark of OReilly Media, Inc. Building Machine Learning Powered Applications, the cover image, and related trade dress are trademarks of OReilly Media, Inc.

The views expressed in this work are those of the author, and do not represent the publishers views. While the publisher and the author have used good faith efforts to ensure that the information and instructions contained in this work are accurate, the publisher and the author disclaim all responsibility for errors or omissions, including without limitation responsibility for damages resulting from the use of or reliance on this work. Use of the information and instructions contained in this work is at your own risk. If any code samples or other technology this work contains or describes is subject to open source licenses or the intellectual property rights of others, it is your responsibility to ensure that your use thereof complies with such licenses and/or rights.

978-1-492-04511-3

[LSI]

Preface
The Goal of Using Machine Learning Powered Applications

Over the past decade, machine learning (ML) has increasingly been used to power a variety of products such as automated support systems, translation services, recommendation engines, fraud detection models, and many, many more.

Surprisingly, there arent many resources available to teach engineers and scientists how to build such products. Many books and classes will teach how to train ML models or how to build software projects, but few blend both worlds to teach how to build practical applications that are powered by ML.

Deploying ML as part of an application requires a blend of creativity, strong engineering practices, and an analytical mindset. ML products are notoriously challenging to build because they require much more than simply training a model on a dataset. Choosing the right ML approach for a given feature, analyzing model errors and data quality issues, and validating model results to guarantee product quality are all challenging problems that are at the core of the ML building process.

This book goes through every step of this process and aims to help you accomplish each of them by sharing a mix of methods, code examples, and advice from me and other experienced practitioners. Well cover the practical skills required to design, build, and deploy MLpowered applications. The goal of this book is to help you succeed at every part of the ML process.

Use ML to Build Practical Applications

If you regularly read ML papers and corporate engineering blogs, you may feel overwhelmed by the combination of linear algebra equations and engineering terms. The hybrid nature of the field leads many engineers and scientists who could contribute their diverse expertise to feel intimidated by the field of ML. Similarly, entrepreneurs and product leaders often struggle to tie together their ideas for a business with what is possible with ML today (and what may be possible tomorrow).

This book covers the lessons I have learned working on data teams at multiple companies and helping hundreds of data scientists, software engineers, and product managers build applied ML projects through my work leading the artificial intelligence program at Insight Data Science.

The goal of this book is to share a step-by-step practical guide to building MLpowered applications. It is practical and focuses on concrete tips and methods to help you prototype, iterate, and deploy models. Because it spans a wide range of topics, we will go into only as much detail as is needed at each step. Whenever possible, I will provide resources to help you dive deeper into the topics covered if you so desire.

Important concepts are illustrated with practical examples, including a case study that will go from idea to deployed model by the end of the book. Most examples will be accompanied by illustrations, and many will contain code. All of the code used in this book can be found in the books companion GitHub repository.

Because this book focuses on describing the process of ML, each chapter builds upon concepts defined in earlier ones. For this reason, I recommend reading it in order so that you can understand how each successive step fits into the entire process. If you are looking to explore a subset of the process of ML, you might be better served with a more specialized book. If that is the case, Ive shared a few recommendations.

Additional Resources
  • If youd like to know ML well enough to write your own algorithms from scratch, I recommend Data Science from Scratch, by Joel Grus. If the theory of deep learning is what you are after, the textbook Deep Learning (MIT Press), by Ian Goodfellow, Yoshua Bengio, and Aaron Courville, is a comprehensive resource.

  • If you are wondering how to train models efficiently and accurately on specific datasets, Kaggle and fast.ai are great places to look.

  • If youd like to learn how to build scalable applications that need to process a lot of data, I recommend looking at Designing Data-Intensive Applications (OReilly), by Martin Kleppmann.

If you have coding experience and some basic ML knowledge and want to build MLdriven products, this book will guide you through the entire process from product idea to shipped prototype. If you already work as a data scientist or ML engineer, this book will add new techniques to your ML development tool. If you do not know how to code but collaborate with data scientists, this book can help you understand the process of ML, as long as you are willing to skip some of the in-depth code examples.

Lets start by diving deeper into the meaning of practical ML.

Practical ML

For the purpose of this introduction, think of ML as the process of leveraging patterns in data to automatically tune algorithms. This is a general definition, so you will not be surprised to hear that many applications, tools, and services are starting to integrate ML at the core of the way they function.

Some of these tasks are user-facing, such as search engines, recommendations on social platforms, translation services, or systems that automatically detect familiar faces in photographs, follow instructions from voice commands, or attempt to provide useful suggestions to finish a sentence in an email.

Some work in less visible ways, silently filtering spam emails and fraudulent accounts, serving ads, predicting future usage patterns to efficiently allocate resources, or experimenting with personalizing website experiences for each user.

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