Dan Poynter - The Self-Publishing Manual: How to Write, Print and Sell Your Own Book Employing the Latest Technologies and the Newest Techniques; Vol. II

What others are saying about

The Self-Publishing Manual

Poynter is at his best when discussing suchspecifics as starting ones own publishing house; dealing withprinters; establishing discount, credit, and return policies;promoting, advertising, and selling a book; and orderfulfillment.

Publishers Weekly

As usual, our self-publishing guru, DanPoynter, is on the cutting edge of the New Book Publishing Model.Volume II couldn't come at a better time...when we sodesperately need it!

-- Ellen Reid , www.bookshepherding.com

A deeply researched how-tobook on writing, printing, publishing, promotion, marketing, anddistribution of books.

TheCollege Store Journal

Poynter covers the production basics but hisemphasis is on the business of books.

Booklist

The strength of this book is the detaileddiscussion of various marketing methods.

Choice

The book is a must for those consideringpublishing as a business and, for writers who want to investigateself-publishing; it is eminently useful for its new and old ideasfor those who have already begun to do it. A fine and handy guideby a fine and successful publisher.

Small Press Review

A handy, concise, and informativesourcebook.Expertly organized and chock full of hard facts,helpful hints, and pertinent illustrations.Recommended for alllibraries.

TheSoutheastern Librarian

All the information is here, and variousaspects of small publishing are discussed and deliberated in acomplete and comprehensive manner. A publisher who followsPoynters advice can hardly go wrong.

TheIndependent Publisher

This is by far the best book of itskind.

Writing & Publishing

This is the best self-publishing manual onthe market.

Judith Appelbaum, How to Get Happily Published

Self-publishers: This how-to book andencyclopedia will be your most important investment. The subjectmatter is succinctly stated, well planned, and organized withexcellent illustrations; particularly notable are the sections onhow to gather and refine material for any nonfiction book, nomatter who publishes it. Poynter points you in the rightdirection.

TeacherWriter

The publication is worth its purchaseprice and more if it prevents those with book-length manuscriptsfrom wasting a printers time with questions that TheSelf-Publishing Manual could easily answer. It is a good work,well written and complete.

The National Associationof Printers and
Lithographers Bulletin

The approach is clear and easy to use in anyorder and should make available answers for many writers orwould-be writers with questions. Recommended.

Booknote s

The Self-PublishingManual
Theguide that has launched thousands of books

The

Self-PublishingManual

Volume II

How to Write, Print, and Sell Your Own BookEmploying the Latest Technologies and the Newest Techniques

Dan Poynter

ParaPublishing, Santa Barbara .

The Self-Publishing Manual,Vol. II

Para Publishing, http://ParaPublishing.com

P O Box 8206,Santa Barbara, CA 93118-8206 U.S.A.

;+1-805-968-7277

Copyright 2009 by DanPoynter.

All rights reserved. Nopart of this book may be reproduced or transmitted in any form orby any means, electronic or mechanical, including photocopying,recording, or by any information storage and retrieval system,without written permission from the author, except for theinclusion of brief quotations in a review.

Unattributed quotations areby Dan Poynter.

International Standard BookNumbers

Softcover978-1-56860-146-5

Large Print978-1-56860-147-2

eBook:978-1-56860-148-9

Printed in the UnitedStates of America

Library of CongressCataloging-in-Publication Data

Poynter, Dan.

Dan Poyntersself-publishing manual : Vol. 2 / by Dan Poynter. p. cm. Vol 2. of:Self-publishing manual. C.2009.

Includes bibliographicalreferences and index.

ISBN: 978-1-56860-146-5(trade pbk. : alk. paper)

1. Self-publishingUnitedStates. I. Poynter, Dan. Self-publishing manual-2. II. Title. III.Title: Self-publishing manual, Vol 2.

Z285.5.P69 2009

070.593--dc22

2006010649 (Vol 1)

Table ofContents

Chapter One

Book Publishing Challenges and TechnologicalSolutions

Chapter Two

Stage One: Researching, Layout, Back Cover,and Writing Your Book

Chapter Three

Stage Two: Producing Your Book: Printing,LARGE PRINT, Childrens (Color) Books, eBooks, and Audiobooks.

Chapter Four

Stage Three: Distributing Your pBook, eBook,etc.

Chapter Five

Stage Four: Promoting Your Book

Appendix

Calendar

Colophon

Index

About the Author

Dan Poynter is a pioneer in book writing,producing, and promoting. An early adopter, he is always on theleading edge of the industry. His New Book Model isrevolutionizing the book industry and informationdissemination.

Since 1969, Dan Poynter has written andpublished more than one hundred books including WritingNonfiction, The Self-Publishing Manual, The SkydiversHandbook, and The Expert Witness Handbook. He has alsocreated more than fifty reports, nine audio CDs, four videoprograms, a dozen eBooks, and more than eight hundred magazinearticles.

Dan not only works in the book publishingbusiness, he studies the book publishing business. He doesn't justtalk about book promotion, he teaches book promotion. He is aCertified Speaking Professional (CSP).

Dan Poynters seminars have been featured onCNN, his books have been pictured in The Wall StreetJournal, and his story has been told in U.S. News &World Report. The media come to Dan because he is the leadingauthority on book publishing.

Often described as Mr. Publishing or theguru of self-publishing, Dan shows people how to make adifference while making a living. He has turned thousands of peopleinto successful authors.

His mission is to see that people do not diewith a book still inside them.

Acknowledgments

I have not attempted to cite in the text allthe authorities and sources consulted in the preparation of thismanual. To do so would require more space than is available. Thelist would include departments of various governments, libraries,industrial institutions, periodicals, and many individuals.

Scores of people contributed to this book.Information and illustrations have been supplied by Alan Canton,Denny Hatch, Dan Snow, John Harnish, Ed Rigsbee, Ellen Reid,Michael Russer, Michael Levin, Sam Horn; Pam Lontos, Joe Vitale;Patrick Ang; Dr. Mel Gill; Bill Frank; Gordon Burgett, MikeShatzkin; John Culleton, Pete Masterson, Stacey Miller, PaulKrupin, Alex Carroll, Shel Horowitz, John Kremer, Brian Jud, JudithBriles, Morris Rosenthal, Maria Carlton, Val Waldeck, MindyGibbins-Klein, Joan Stewart, Rick Frishman, and many others.

Thanks to Arlene Prunkl for the editing andto Robert Howard for the cover.

A Word from theAuthor

These are exciting times in the Book Trade.Both entertainment (fiction) and information dissemination(nonfiction) are moving from the large, traditional publishers toself-publishers. Author-originated publishing is moving to theforefront.

For reasons of economics and speed, the worldis moving from print to electronic information creation anddissemination. This book describes what is happening today andwhere we are going in publishing.

The Self-Publishing Manual has grownthrough more than fifteen revised editions since it debuted in1979. This best-known, best-selling book in its field has turnedmillions of writers into published authors.