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Allan Kelly - Business Patterns for Software Developers

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Allan Kelly Business Patterns for Software Developers
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    Business Patterns for Software Developers
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A must-have recipe book for building software

Perhaps you can relate to this all-too common scenario: you know all about your software product?but could do with some help in understanding the strategic side of things. If so, this book is the one-stop resource youll need in order to become a successful software entrepreneur. Patterns expert Allan Kelly provides you with the step-by-step route that needs to be followed in order to understand business strategy and operations. Each chapter starts out with a solid introduction and theoretical overview, which is then further illustrated with patterns and case studies, all aimed at helping you move into the management of software.

  • Teaches you the ropes of business strategy and operations for software
  • Places special emphasis on the patterns for those who make software for sale
  • Addresses patterns philosophy, patterns strategies, business strategy patterns, and software company lifecycle
  • Shares practical tools, tips, and examples of best practices so you can see how each specific pattern fits in and needs to be implemented.
  • Business Patterns for Software Development divulges strategies, operations, and structures for building successful software.

    Allan Kelly: author's other books


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    This edition first published 2012 2012 John Wiley Sons Ltd Registered - photo 1
    This edition first published 2012 2012 John Wiley Sons Ltd Registered - photo 2

    This edition first published 2012

    2012 John Wiley & Sons, Ltd.

    Registered office

    John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ, United Kingdom

    For details of our global editorial offices, for customer services and for information about how to apply for permission to reuse the copyright material in this book please see our website at www.wiley.com.

    The right of the author to be identified as the author of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988.

    All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, except as permitted by the UK Copyright, Designs and Patents Act 1988, without the prior permission of the publisher.

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    Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book are trade names, service marks, trademarks or registered trademarks of their respective owners. The publisher is not associated with any product or vendor mentioned in this book. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold on the understanding that the publisher is not engaged in rendering professional services. If professional advice or other expert assistance is required, the services of a competent professional should be sought.

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    Every effort has been made to contact the copyright owners of third party material contained in this book. If there are any inadvertent errors or omissions we apologise to those concerned, and ask that you contact the publisher so that any corrections can be made in any reprints or future editions.

    A catalogue record for this book is available from the British Library.

    ISBN 978-1-119-99924-9

    Set in 10/12 point Utopia by WordMongers Ltd, Treen, Penzance, Cornwall

    Thank you for everything to Taissia Grisha and Antonska Publishers - photo 3

    Thank you for everything to Taissia, Grisha and Antonska

    Publisher's acknowledgements

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    Foreword

    I love books. I believe that all patterns fans love books. I remember in the early evangelical days of patterns introduction, arriving at a corporate site to talk about design patterns, hauling in my usual stack of patterns books: the Gang of Four (of course), the first of the PoSA series, several by Christopher Alexander and a PLoPD book or two. It was a lot of work, especially in the summer in Phoenix when the temperatures could be above 110 F. But it was worth it. Participants would immediately gather round, pick up, leaf through and start to read those books. It's often been said about Alexander's A Pattern Language that you start thumbing through, and then it happens the book draws you in and soon youre reading and reading and reading.

    Good pattern books are all like that. Actually all good books are like that. It's one reason why I miss bookstores. You can't, even when selections are available online, browse books in the same way. I think you'll find Allan Kelly's book is the same. You'll pick it up. You'll see a particular pattern that catches your eye because it calls up a problem you've had or are having, and pretty soon you, too, will be reading and learning. One participant at a long-ago patterns talk, when asked about the attraction of books, said, Some of my happiest memories are about books.

    I think that books have this power for us because they are proxies for the longest-lived form of learning listening to others tell a story. Allan mentions Steve's Denning's work on corporate storytelling how a good story is the most effective way to persuade others to hear your compelling idea. Readers will like the format for Allan's patterns, because each one opens with a short story.

    Mary Lynn Manns and I decided to adopt that format for the patterns in Fearless Change after feedback from our reviewers. We had not taken the time to find good images for the patterns, believing that we could do that at a later date. We did, however, include a lot of known uses stories from contributors all over the world who had used the patterns. Our reviewers noted that these stories, especially the more powerful ones, seemed to embody the message of the pattern they were almost a stand-alone explanation. The suggestion was that we move an archetypal story to the opening of the pattern as a replacement for the image. Readers could then create their own images, in the same way that radio listeners used to. I remember many happy hours after school listening with my brothers to The Lone Ranger on the radio, and was almost disappointed the first time I saw an episode on television it seemed to be missing all the detail from my eight-year-old imagination.

    Good stories reflect the author's expertise. It's why we want to hear good storytellers. We're all looking for answers. We want some suggestions for new directions, experiments we might try in our organisations and in our lives. You will definitely find that in Allan's book. The expertise shines through in the stories, in the understanding of the challenges we face and in the powerful solutions. This is one reason why patterns books take a long time to produce. It's not a simple matter of documenting the idea we had in the shower this morning. Patterns capture expertise, that of the author and of those who contribute known uses, examples or stories of their experiences using the pattern. It takes considerable effort to gather all that valuable material.

    I can recall the first time someone asked me a very important question about books: can you think of at least one book that changed your life? I struggled with this question when I heard it, but then the obvious answer appeared. The book with the most impact on my life was one I had written: Fearless Change . Over the ten years it took to produce that book, I changed from a techie, a software designer, to someone intensely interested in the people side of development, especially the psychology of human interaction. The amount of research from the cognitive scientists that appears almost daily is overwhelming. It all has to do with us as humans, and has enormous impact on our software development and business process. It wasn't an overnight change, since the book took ten years to create, but it turned my life and career upside down. My personal mission statement is to translate as much of the research in this area to those in software development who are willing to listen.

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