Bill Strickland - Make the Impossible Possible: One Mans Crusade to Inspire Others to Dream Bigger and Achieve the Extraordinary

CONTENTS

CHAPTER ONE

From the Ghetto to Harvard Business School

I t was a winter morning in 1996 and I was standing center stage in the pit of a jam-packed, wood-paneled lecture hall at Harvard University. Rows of wooden seats loomed above me in curving tiers. In those seats, with their expectant gazes bearing down on me, sat about one hundred razor-sharp young men and womengraduate students at the Harvard Business Schoolwaiting to see what I had to offer. As a result of my work with inner-city kids and adults at the Manchester Bidwell Center in Pittsburgh, I had been asked to serve as an HBS case study, to share a little hard-earned business savvy from the other side of the tracks.

As Professor Jim Heskett introduced me to his class, I positioned my beat-up old slide projector on a tabletop, then opened a battered cardboard box, held together with duct tape at the corners, and lifted out a loaded carousel of slides. The students looked me over. In recent weeks, such other speakers as Disney honcho Michael Eisner and Southwest Airlines chief Herb Kelleher had stood where I was standing to share their business philosophies and reveal their secrets of success. Now it was my turn in the spotlight. I knew the kids werent sure what to expect from me. To tell the truth, I wasnt so sure that they could get what I had to offer. After all, I dont run an airline or an entertainment empire. If you wanted to be technical about it, you could say Im not a businessman at all. As the founder and CEO of Manchester Bidwell, a community arts-education and job-training center in Pittsburgh, my mission is to turn peoples lives around. We do that by offering them two distinct educational programs under the same roof. The first program, which we call the Manchester Craftsmens Guild, offers rigorous after-school courses in the arts that light a creative fire in at-risk kids and inspire them to stay in school. Classes at the Craftsmens Guild are taught by a staff of established artists and skilled instructors, and the curriculum is designed to rival courses taught at the best private schools and academies. Our center also houses the Bidwell Training Center, which provides state-of-the-art job-training programs intended to give poor and otherwise disadvantaged adults the skills and direction they need to land meaningful, good-paying jobs that provide the foundation for a much brighter future. Our students include welfare mothers, recovering addicts, ex-convicts, laid-off manufacturing workers, and others who have had hope or even dignity snatched away by the difficult circumstances of their lives. Our younger students at the Craftsmens Guild face similar struggles. Many of them are on a fast track to failure when they come to us, flunking courses, skipping school, on the verge of dropping out or being suspended. Some of them swagger in, angry, defiant, bristling with hostile attitude. Others hide behind a prickly shell of apathy and withdrawal.

When we started out some twenty years ago, most of our students were African-Americans from the citys poorest neighborhoods. Today, almost half our student body is made up of disadvantaged white folks. We greet them all with the same basic recipe for success: high standards, stiff challenges, a chance to develop unexplored talents, and a message that many of them havent heard beforethat no matter how difficult the circumstances of their lives may be, no matter how many bad assumptions theyve made about their chances in life, no matter how well theyve been taught to rein in their dreams and narrow their aspirations, they have the right, and the potential, to expect to live rich and satisfying lives. It takes some time for them to adjust to that message and trust our faith in their potential, but once they do, the transformation is remarkable, and our success rates, compiled over more than twenty years, show that we must be doing something right.

More than 90 percent of the kids who come to us get their high school diplomas and 85 percent enroll in college or some other form of higher education. Our job-training programs for disadvantaged adults are yielding similar successes: Almost 80 percent of our adult students complete their vocational training and 86 percent of them find employment after graduation. And Im not talking about flipping burgers. These are good, substantial jobsas sous chefs, chemical and pharmaceutical technicians, and the likejobs that can lift an entire family out of poverty and personal inertia, and offer a real chance at a stable and rewarding future.

The success of Manchester Bidwell has won us a lot of respect and support from the business community across the country, and it has helped us forge dynamic corporate partnerships with companies like IBM, Alcoa, PPG Industries, Heinz, Hewlett-Packard, Bayer, Mylan Labs, Nova Chemicals, and many more. Leading figures in politics, education, and the arts have also singled us out for praise (were one of very few programs, Im sure, ever to draw the enthusiastic support of both Hillary Clinton and prominent conservative Rick Santorum, the former U.S. senator from Pennsylvania), and our work here has brought me a humbling litany of honors and personal recognition. Ive been appointed to the National Council on the Arts, the National Endowment for the Arts, and the Presidents Committee on the Arts and Humanities. Two presidents have summoned me to the White House to discuss our operations, and ten universities have awarded me honorary Ph.D.s. In 1999, the MacArthur Foundation gave me one of their famous genius grants, and I am now a trustee at the University of Pittsburgh, the school that had to be coaxed to accept me as a probationary student thirty-four years ago. Along with my staff, Ive also received some remarkable attention from the world of music in recognition of the jazz program that has evolved at the center as part of the innovative mix that gives the place its creative spirit. Since 1987, Manchester Bidwell has hosted a live jazz concert series, which draws the top jazz artists in the world to perform here, in the intimate music hall that is part of our facility. Our music program, one of the oldest and most successful jazz subscription series in the country, has made Manchester Bidwell one of the most highly regarded jazz venues in the nation, and it has also spawned our own recording labelMCG Jazzwhich produces and distributes jazz albums by some of the premier jazz artists on the planet, including Nancy Wilson, The Count Basie Orchestra, the New York Voices, and Brazilian superstar Ivan Lins. The quality of our recordings has been validated again and again by the music industry: Seven of our releases have been nominated for Grammy Awards in various jazz categories, and four of those nominated albums brought Grammys home to Manchester.

All this unlikely and unexpected recognition has created an ever-widening ripple of interest in our operations, and for years Ive been crisscrossing the country, sharing the Manchester Bidwell story with anyone who will listenat conferences and seminars everywhere, with audiences that include influential leaders in the fields of business, education, government, and the arts, from laid-back, denimclad technology tycoons in the Silicon Valley to the prim and pious parishioners of evangelist Robert Schullers Crystal Cathedral.

I welcome this attention, because it means people are noticing that we are doing something special at Manchester Bidwell, acknowledging that our success here has something to say not only to the disadvantaged people we serve at the school but to people everywhere, from all walks of life. Still, on a personal level, as a guy who never forgot where he came from, and who knows firsthand how the realities of race and circumstance, poverty and lowered expectations, can crush human dreams, it amazes me more than a little. I was certainly amazed when Jim Heskett at Harvard got interested in our work. He was intrigued with the news of our success and with the unconventional methods we use, and thought his students might learn something from the way I operate. So he decided to make Manchester Bidwell the subject of a Harvard case study, an extensive, intensive business analysis of what we do and how we do it. Over the next few months, his students studied every aspect of our organization with the same hard-boiled scrutiny theyd bring to bear if we were a software giant or cell phone manufacturer instead of an organization dedicated to shaping and guiding the human spirit. Then Jim invited me to his class to answer his students questions and offer whatever wisdom Id gathered from my long years in the trenches. Or something like that. To be honest, as I stood there in the lecture pit that winter morning I wasnt really sure what Jim wanted from me. But one thing was certain: He wasnt expecting me to spout a lot of conventional business wisdom; he knew enough about my story to understand that I dont have much of that. Im no textbook CEO. I dont have an M.B.A. Never took a business course in my life. The truth is, I never set out to be a corporate executive or to run any kind of operation at all. When I started out, all I wanted was to give some kids a chance to work with clay.