Raegan Moya-Jones - Leap and the Net Appears: How I Started a $100 Million Business from My Kitchen Table
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- Book:Leap and the Net Appears: How I Started a $100 Million Business from My Kitchen Table
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Leap and the Net Appears: How I Started a $100 Million Business from My Kitchen Table: summary, description and annotation
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Essayist John Burroughs quote Leap, and the net will appear has been Raegan Moya-Jones guiding principle throughout her life. Thats why she ignored others advice and took a risk, starting a side project selling high-quality swaddles, while working a full-time job and raising a family. This is the story of how she succeeded beyond her dreams.
Not your typical CEO type, Raegan was a total party girl in high school, skipping class, drinking too much, and getting into trouble. When she finally got her act together, she went into sales. But at every job she was held back and constantly told to stay in her box. Despite her track record--she was the top salesperson at virtually every job she ever held--there werent opportunities for advancement for someone like her. It became obvious that her bosses (mostly male) did not like being questioned by an outspoken Aussie chick.
So she decided to start a company--on her own terms. Instead of quitting her sales executive job at the Economist right away, she quietly built her business every night after putting her baby daughters to bed. And when it reached $1 million in revenue in just two lightning-fast years, she was finally ready to make the leap. Eight years later, she is the mother of four girls, she sets her own schedule, and her little company--aden + anais--has become an international brand with global revenue over $100 million.
When Raegan started aden + anais, she knew nothing about textile manufacturing or supply chain management, distribution channels, or even what a line sheet was. But she knew that if she didnt go for it--if she didnt take a leap of faith and follow her dreams--shed regret the decision forever. If she can do it, anyone can.
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PRAISE FOR WHAT IT TAKES
Raegan Moya-Jones shows entrepreneur hopefuls that its okay not to know it allas long as youre willing to do whatever it takes to make your dream a reality.
Whitney Port, television personality, fashion designer, and author
Raegan Moya-Jones is a force to be reckoned with. Funny, creative, and full of gumption, What It Takes gives you the tools you need to create your own success story.
Tiffani Thiessen, actress
Raegan Moya-Jones is the definition of a girlboss. I am so inspired by her story!
Amanda Saiontz Gluck, creator and writer of Fashionable Hostess
You might think Raegan Moya-Jones is special: After all, she did found aden + anais (the $100-million baby blanket company) from her kitchen table... as a mother of four... with no previous entrepreneurial experience. Youd be right. But what makes her special is not just her surprise success story. It is her ability to help her readers seize on the thing(s) that might make us special, too. Take the advice of this outspoken, no-filter, hilarious entrepreneur and she will empower you to see that her secret sauceno fear, no expectations, grit, and visionis available to all of us. Drink up!
Daphne Oz, author and television host
In What It Takes, Raegan Moya-Jones shares an inspiring story for anyone who wants to change their career, play by their own rules, and build a successful business in the process.
Rebecca Minkoff, founder and creative director of Rebecca Minkoff LLC
From the kitchen table to a global stage... Add a little determination, sass, Aussie grit, self-belief, and a sense of humor, and dreams come true. Congratulations on achieving enormous success, giving back, sharing the journey, and inspiring others to do the same... And, most important, enjoying the ride.
Deborra-lee Furness, actress and founder of Hopeland
Raegan Moya-Jones is an outspoken, no-filter, hilarious entrepreneur who will empower you to finally make that leap youve wanted to in your life.
Beverley Turner, television and radio presenter
Moya-Jones will inspire you to greatness with a kick in the ass, laugh-out-loud saga of overcoming adversity, and instill in you a renewed belief in yourself that only someone with her energy and vision is capable of. Pour a glass of wine, read this book, and go out and conquer the world.
Geralyn Breig, founder and CEO of AnytownUSA
Forget what you think you know about women in business. Raegan is here to surprise and inspire you to write your own rules to achieve your career dreams. She is a remarkable woman with a remarkable story everyone can learn from.
Rosie Pope, founder and creative director of the Rosie Pope Maternity clothing store and lifestyle brand
Moya-Jones is a force to be reckoned with. Funny, creative, and full of courage and charming sass. What It Takes will give you the tools you need to create your own success story.
Sarah Kauss, founder and CEO of Swell
PORTFOLIO/PENGUIN
An imprint of Penguin Random House LLC
penguinrandomhouse.com
Copyright 2019 by Raegan Moya-Jones
Penguin supports copyright. Copyright fuels creativity, encourages diverse voices, promotes free speech, and creates a vibrant culture. Thank you for buying an authorized edition of this book and for complying with copyright laws by not reproducing, scanning, or distributing any part of it in any form without permission. You are supporting writers and allowing Penguin to continue to publish books for every reader.
Library of Congress Cataloging-in-Publication Data
ISBN 9780735214644 (hardcover)
ISBN 9780735214651 (ebook)
ISBN 9780525542865 (international edition)
Penguin is committed to publishing works of quality and integrity. In that spirit, we are proud to offer this book to our readers; however, the story, the experiences, and the words are the authors alone.
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To my family: Anais, Lourdes, Arin, and Amelie Rose, thank you all for driving me mad, and keeping me sane. The four of you are my reason for beingmy earth angels who make complete sense to me when most other things around me dont. Markos, I could not have done any of this without you, despite the fact that you drive me the most mad of all. Thank you for being my biggest champion and for putting up with me.
I love you all.
I wrote this book for all the women who were told they cant by people who knew they could.
You just dont get it! my boss hollered, cutting me off midsentence. You dont have an entrepreneurial bone in your whole body!
My bosslets call him Jackand I were having a heated discussion about some restructuring of the divisions within the company. Among other changes, Jack had just replaced a longtime editorIll call her Jillat one of the magazines and given her a new, far less prestigious title (not unlike letting an ousted CEO call herself an honorary chairwoman in order to save face). What killed me as I sat there listening to him ramble on was that he kept talking about how thrilled Jill was with her new position, what a great opportunity this was for her future.
As if anyone has ever been thrilled about getting demoted.
Any other day, I might have been offended by his comment. On that day, however, I had to bite my lip to keep from smiling. Because there was something else I knew that Jack didnt: I had secretly been running a business at night (actually, in the wee hours of the morning, long after Id put my daughters to bed) for two years. I was only a week or two away from announcing my resignation to pursue the business full time.
And at the time of Jacks dressing down, my fledgling company had just hit revenue of $1 million.
Today, aden + anais, the swaddling blanket and baby-goods company I cofounded with a friend and just $15,000 in initial start-up capital, is a thriving global business. Beyonc, Jennifer Garner, DJ Khaled, Chrissy Teigen, Priscilla Chan, Channing Tatum, Pink, Gwen Stefani, Neil Patrick Harris, and the Duke and Duchess of Cambridge are customers. aden + anais has offices in New York, the UK, and Japan. The company sells more than two thousand products in sixty-eight countries around the world, with revenue in excess of $100 million.
Ill also go ahead and mention that aden + anais was named to the Crains New York Business Fast 50 list in 2013, 2014, and 2015. Guess who went on to become a C-level executive at Crains? My old boss, Jack, the man who basically told me I had no idea how to run a business. (Oh, and one last jab at Mr. You-Dont-Have-an-Entrepreneurial-Bone: In 2014, I was named an Ernst & Young Entrepreneur of the Year.)
As much as I love telling that story because the irony is fabulous, there was a time not so long ago when I would have agreed with Jack. Until a few years ago, Id never thought of myself as an entrepreneur, either. At the time of this conversation, in the spring of 2009, I was celebrating my tenth anniversary working as a sales executive in the research division of The Economist Group. Although, to call myself an executive is perhaps a bit of a stretchI was more of a midlevel salesperson. I didnt have a single employee working under me until Id been on the job for more than eight years. And
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