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Bengfort Benjamin - Applied text analysis with Python ; enabling language-aware data pruducts with machine learning

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From news and speeches to informal chatter on social media, natural language is one of the richest and most underutilized sources of data. The key to unlocking natural language is through the creative application of text analytics. This practical book presents a data scientists approach to building language-aware products with applied machine learning. Youll learn robust, repeatable, and scalable techniques for text analysis with Python, including contextual and linguistic feature engineering, vectorization, classification, topic modeling, entity resolution, graph analysis, and visual steering.

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Applied Text Analysis with Python

Enabling Language-Aware Data Products with Machine Learning

Benjamin Bengfort, Rebecca Bilbro, and Tony Ojeda

Applied Text Analysis with Python

by Benjamin Bengfort , Rebecca Bilbro , and Tony Ojeda

Copyright 2018 Benjamin Bengfort, Rebecca Bilbro, Tony Ojeda. All rights reserved.

Printed in the United States of America.

Published by OReilly Media, Inc. , 1005 Gravenstein Highway North, Sebastopol, CA 95472.

OReilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles (http://oreilly.com/safari). For more information, contact our corporate/institutional sales department: 800-998-9938 or corporate@oreilly.com .

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  • June 2018: First Edition
Revision History for the First Edition
  • 2018-06-08: First Release

See http://oreilly.com/catalog/errata.csp?isbn=9781491963043 for release details.

The OReilly logo is a registered trademark of OReilly Media, Inc. Applied Text Analysis with Python, the cover image, and related trade dress are trademarks of OReilly Media, Inc.

The views expressed in this work are those of the authors, and do not represent the publishers views. While the publisher and the authors have used good faith efforts to ensure that the information and instructions contained in this work are accurate, the publisher and the authors disclaim all responsibility for errors or omissions, including without limitation responsibility for damages resulting from the use of or reliance on this work. Use of the information and instructions contained in this work is at your own risk. If any code samples or other technology this work contains or describes is subject to open source licenses or the intellectual property rights of others, it is your responsibility to ensure that your use thereof complies with such licenses and/or rights.

978-1-491-96304-3

[LSI]

Preface

We live in a world increasingly filled with digital assistants that allow us to connect with other people as well as vast information resources. Part of the appeal of these smart devices is that they do not simply convey information; to a limited extent, they also understand it facilitating human interaction at a high level by aggregating, filtering, and summarizing troves of data into an easily digestible form. Applications such as machine translation, question-and-answer systems, voice transcription, text summarization, and chatbots are becoming an integral part of our computing lives.

If you have picked up this book, it is likely that you are as excited as we are by the possibilities of including natural language understanding components into a wider array of applications and software. Language understanding components are built on a modern framework of text analysis: a toolkit of techniques and methods that combine string manipulation, lexical resources, computation linguistics, and machine learning algorithms that convert language data to a machine understandable form and back again. Before we get started discussing these methods and techniques, however, it is important to identify the challenges and opportunities of this framework and address the question of why this is happening now.

The typical American high school graduate has memorized around 60,000 words and thousands of grammatical concepts, enough to communicate in a professional context. While this may seem like a lot, consider how trivial it would be to write a short Python script to rapidly access the definition, etymology, and usage of any term from an online dictionary. In fact, the variety of linguistic concepts an average American uses in daily practice represents merely one-tenth the number captured in the Oxford dictionary, and only 5% of those currently recognized by Google.

And yet, instantaneous access to rules and definitions is clearly not sufficient for text analysis. If it were, Siri and Alexa would understand us perfectly, Google would return only a handful of search results, and we could instantly chat with anyone in the world in any language. Why is there such a disparity between computational versions of tasks humans can perform fluidly from a very early age long before theyve accumulated a fraction of the vocabulary they will possess as adults? Clearly, natural language requires more than mere rote memorization; as a result, deterministic computing techniques are not sufficient.

Computational Challenges of Natural Language

Rather than being defined by rules, natural languages are defined by use and must be reverse-engineered to be computed on. To a large degree, we are able to decide what the words we use mean, though this meaning-making is necessarily collaborative. Extending crab from a marine animal to a person with a sour disposition or a specific sidewise form of movement requires both the speaker/author and the listener/reader to agree on meaning for communication to occur. Language is therefore usually constrained by community and region converging on meaning is often much easier with people who inhabit similar lived experiences to our own.

Unlike formal languages, which are necessarily domain specific, natural languages are general purpose and universal. We use the same word to order seafood for lunch, write a poem about a malcontent, and discuss astronomic nebulae. In order to capture the extent of expression across a variety of discourse, language must be redundant. Redundancy presents a challenge since we cannot (and do not) specify a literal symbol for every association, every symbol is ambiguous by default. Lexical and structural ambiguity is the primary achievement of human language; not only does ambiguity give us the ability to create new ideas, it also allows people with diverse experiences to communicate, across borders and cultures, in spite of the near certainty of occasional misunderstandings.

Linguistic Data: Tokens and Words

. This token represents the word sense crab-n1 the first definition of the noun use of the token, a crustacean that can be food, lives near an ocean, and has claws that can pinch.

Figure P-1 Words map symbols to ideas All of these other ideas are somehow - photo 1
Figure P-1. Words map symbols to ideas

All of these other ideas are somehow attached to this symbol, and yet the symbol is entirely arbitrary; a similar mapping to a Greek reader will have slightly different connotations yet maintain the same meaning. This is because words do not have a fixed, universal meaning independent of contexts such as culture and language. Readers of English are used to adaptive word forms that can be prefixed and suffixed to change tense, gender, etc. Chinese readers, on the other hand, recognize many pictographic characters whose order decides meaning.

Redundancy, ambiguity, and perspective mean that natural languages are dynamic, quickly evolving to encompass current human experience. Today we dont bat an eye at the notion that there could be a linguistic study of emoticons sufficiently complete to translate Moby Dick! Even if we could systematically come up with a grammar that defines how emoticons work, by the time we finish, language will have moved on even the language of emoticons! For example, since we started writing this book, the emoji symbol for a pistol () has evolved from a weapon to a toy (at least when rendered on a smartphone), reflecting a cultural shift in how we perceive the use of that symbol.

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