Baker - The 1% Rule

The 1% Rule

How to Fall in Love with the Process and Achieve Your Wildest Dreams

Written by Tommy Baker

www.ResistAverageAcademy.com

Copyright 2018 Tommy Baker

This eBook is licensed for your personal enjoyment only. This eBook may not be resold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If youre reading this book and did not purchase it, or it was not purchased for your use only, then please return to Amazon.com and purchase your own copy. Thank you for respecting the hard work of this author.

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Dedication

For Taylor you inspire me daily and support me in everything I set out to create.

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Contents

INTRODUCTION

Our current system isnt working.

Specifically, our system for setting goals and staying motivated enough to not only see them to completion, but consistently break through new levels of achievement and fulfillment.

Over the course of the last half decade, Ive immersed myself in answering a few basic questions and have gone down the rabbit hole to explore these answers.

These questions are simple, yet incredibly complex at the same time.

They include:

Why do some people achieve massive success in everything they do, while others cant get out of their own way?

What separates those who get excited and inspired for a season, a quarter, a month or a week, and those who are consistently on fire?

What are the core principles, mindsets, habits, and rituals of those who execute ruthlessly, and those who sit on the sidelines pondering?

This led me on a personal quest of self-discovery and growth as I traveled the world to learn from the best. It led me to invest hundreds of thousands of dollars in seminars, programs, courses, and mentors. It led me to launching my own content platform, podcast, and coaching and consulting business, and to writing my first book and leading my own intensive experiences.

Nothing was off limits. Instead of pursuing the answers to these questions in one context, I attacked them from all angles. Sometimes, itd be in the realm of physical health and pushing my body to its limits. Another time it would be a deep spiritual retreat or a transformational experience. Many would be in the context of entrepreneurship and the principles of wealth production.

My thirst for this knowledge was unquenchable.

During this time, I started to uncover the answers to the questions Id asked for so long. I also started to connect the dots between seemingly unrelated contexts. It all finally started to make sense.

Most importantly, I started to experience this shift in my own life, letting go of the old patterns of thinking and doing Id created in order to step into new realities and experiences.

This led me to a powerful realization:

Nothing separates you and me from those whom we admire and look up to at the top of the mountainwere one and the same.

The only difference is the way they define and perceive success, their level of clarity around goal setting, and their associated behaviors and habits. I also realized there were crucial yet common myths we had to let go of in order to step into a place of powerful execution. Once we were able to adopt these new patterns, we too would become unstoppable.

These insights and realizations, discovered through a decade-long journey of both research and experiential training, led to the creation of the book youre reading now.

My first book, UnResolution , was about dropping the mindset of waiting to achieve our goals, specifically the New Years myth. This new book is about a lifelong mindset that allows for incredible achievement and a deep-rooted fulfillment pertaining to the basic human desire of wanting to be better today than yesterday.

The 1% Rule was born from watching so many great people with amazing intentions never move the needle long enough to produce results. Ultimately, they would give up on their dreams, go back to their corporate offices, retreat on their health goals, disengage in their relationships, and cease all momentum.

Their dreams would become a distant memory as time passed. Theyd stay stuck for years on end, feeling worse as each birthday passed until they ultimately gave up and decided they were destined to stay the same.

If this sounds familiar, dont fret. No matter how out of touch you feel, theres now a better way for you. The principles in this book are proven and tested on thousands of people from all life experiences and with varying desires, but with one core theme:

They want to close the gap between where they are today and where they envision theyre able to go.

If you want to do the same, this is your manifesto. If youre here, Ill assume this is not your first rodeo reading books like thisand Im humbled. My mission is to give you a new perspective, release the immense pressure youve put on yourself, and give you a system you can use for the next year or decade, or for the rest of your life.

Your time is now because there is no such thing as perfect timing. If youre reading this, its for a reasonand we have no time to waste.

CHAPTER 1: THE MYTHS

Youve been lied to.

SportsCenter, Instagram, Hollywood award shows, even those unbelievable wedding photos captured with just the right lighting. Its the seemingly candid social media image created only after 31 takes and painstaking edits. Its your favorite actor or actress strolling down the red carpet.

All of these examples represent a simple, yet precarious reality:

Were obsessed with the highlight reel of life.

Whether its the fourth-quarter comeback with less than two minutes left that seals the championship, the end result of an Academy Awardnominated movie, or simply achieving a financial goal, there is a deep-rooted myth that runs rampant in our culture and society:

Success comes in a momentand can happen overnight.

Furthermore, success looks and feels like what the movies show usthe glitz, the music, the awakening moment where you step into a completely different world. Whether in pop culture, entrepreneurship, or the constant cycle of social media posts, we believe this myth, and its crushing our self-worth every single day.

Its time to break this myth down once and for all. Once you do, youll be able to navigate it in a way that serves your goals and outcomes. Itll also set you up for realistic expectations and the right amount of intensity and long-term consistency, so you can achieve your wildest dreams.

However, theres also an alternativeto stay where you are:

Stuck, frustrated, and waiting, hoping, and praying something changes.

No, thanks.

We begin our journey by examining the core myths weve been led to believe about success and achievement, why theyre obstacles, and how the 1% Rule obliterates them once and for all.

THE EXPECTATION MYTH

Imagine you and I decide were going on a road trip from Arizona to Venice, California, to meet friends for some exploring and hanging out on the beach, and Im driving. The gas tank is full, the sun is shining, and you better believe we have a rocking playlist to sing our lungs out to. Were headed out on a journey and were expecting to get there in six hours.