Joe. - QR Codes For Dummies

QR Codes For Dummies, Portable Edition

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Copyright 2012 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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Library of Congress Control Number is available from the publisher.

ISBN 978-1-118-33703-5 (pbk); ISBN 978-1-118-36211-2 (ebk); ISBN 978-1-118-37071-1 (ebk); ISBN 978-1-118-37291-3 (ebk)

Manufactured in the United States of America

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About the Author

Joe Waters has been working at the intersection of business, philanthropy, and marketing for nearly 20 years.

Joe writes the webs leading cause marketing blog, http://www.selfishgiving.com, which chronicles his insights on building successful nonprofit and for-profit partnerships.

He is a sought after commentator on how nonprofits and businesses can use cause marketing, social media, and mobile technology to establish, grow, and deepen relationships with stakeholders.

Joe is the co-author of Cause Marketing For Dummies and a contributor to The Huffington Post, The Chronicle of Philanthropy, Mediapost, Forbes, and The Nonprofit Quarterly.

Joe lives with his wife and two children in Newton, Massachusetts. You can follow Joe on this blog at http://selfishgiving.com and on Twitter at @joewaters.

Dedication

To my children, Cate and Ryan, who are guiding my way through the real maze that QR Codes just look like.

Authors Acknowledgments

Few books are written and published by one person, this one included.

I owe a big thanks to my QR Code consigliore Noland Hoshino. In addition to serving as the technical editor of the book, he was an invaluable source of information and inspiration on QR Codes. Im proud to call him a friend and colleague.

Chad Sievers guided the completion of the book with skill and compassion. Thank you, Chad.

Heidi Unger copy edited my manuscript with interest, humor, and care and helped produce a much better book.

This is my second tour of duty with Amy Fandrei, acquisition editor at John Wiley & Sons, Inc. It just gets better every time!

Of course, I would be remiss if I did not acknowledge the love, support, and sacrifice of my wife, Debbie.

Publishers Acknowledgments

Were proud of this book; please send us your comments at http://dummies.custhelp.com. For other comments, please contact our Customer Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002.

Some of the people who helped bring this book to market include the following:

Acquisitions and Editorial

Project Editor: Chad R. Sievers

Acquisitions Editor: Amy Fandrei

Copy Editor: Heidi Unger

Technical Editor: Noland Hoshino

Editorial Manager: Jodi Jensen

Editorial Assistant: Leslie Saxman

Sr. Editorial Assistant: Cherie Case

Cover Photo: iStockphoto.com / SimplyCreativePhotography; iStockphoto.com / franckreporter; iStockphoto.com / Presiyan Panayotov

Cartoons: Rich Tennant (www.the5thwave.com)

Composition Services

Project Coordinator: Kristie Rees

Layout and Graphics: Carl Byers, Lavonne Roberts

Proofreader: Dwight Ramsey

Indexer: Potomac Indexing, LLC

Publishing and Editorial for Technology Dummies

Richard Swadley, Vice President and Executive Group Publisher

Andy Cummings, Vice President and Publisher

Mary Bednarek, Executive Acquisitions Director

Mary C. Corder, Editorial Director

Publishing for Consumer Dummies

Kathleen Nebenhaus, Vice President and Executive Publisher

Composition Services

Debbie Stailey, Director of Composition Services