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While its very easy to make money in email marketing, itseven easier when you know exactly how to take advantage of powerfultools that will instantly bolster your ability to make money withyour emails (and these are the same tools that are used by the mostsuccessful email marketers).
With just one powerful technique, youll be able to maximizethe value of every email you deliver, while making sure that youremail open rates and click-through rates instantly soar!
You see, in order to build a successful mailing list, youneed to be able to send the right emails to the right people. Itslike match-up where you are able to send highly tailored emailsto people who have indicated that they are most interested incertain topics.
And when it comes to maximizing your email marketing profits,the only way you can do that is by knowing your audience. Itsimportant in every aspect of business, but never as important as itis in email marketing because with so many spam filters and easyopt out options, you need to make sure that you are creating thekind of emails that your subscribers want and are ultimately goingto respond to.
Fail to do this and your email campaigns will never beprofitable.
This is where list segmentation comes into play and its atremendously valuable tool at boosting the value of everysubscriber, even if you have a very small mailing list! You see,list segmentation is about a lot more than just booting outdeadbeat subscribers and sending messages to your most activebuyers.
It can also help with everything from crafting carefullycustomized emails that are targeted to boost the response ratesright down to targeting specific groups of people with tailoredoffers and promotions that will yield the highest responsepossible. By segmenting your lists, you are no longer shooting inthe dark.
You arent fumbling through a mailing list blindly trying tofeel your way around, making countless errors along the way. Withlist segmentation, youre making the job much easier while boostingthe value of every campaign.
You are getting to know your audience, and delivering exactlywhat they want most. So, where do you begin? How can you learn thepowerful tactics to effectively segmenting your mailing list formaximum profits and visibility?
In this special report, youre going to discover the mosteffective methods to segmenting your lists right from day 1(starting with your very first subscriber), and if youve alreadybuilt up a mailing list Ill show you exactly how to maximize thevalue of existing subscribers while skyrocketing your income withhigh-response campaigns and well-received broadcasts.
And through the process not only will you be able to makemore money from every email you send out, but youll also learn tounderstand your audience better and to really connect with yourtarget market.
After all, the easiest way to build successful products andcampaigns is by knowing the customers that they are being marketedto.
So lets get started!
Uncovering High Value Customers
One of the most important thingsthat list segmentation can do is help you identify your very bestcustomers in other words, those who buy most often,spend the most money, and are most responsive to your broadcastsandmessages.
Its always important to reward those who buy from you regularlyand who haveproven to be loyal customers. By identifying who on your listspends the mostmoney, youll be able to offer them rewards and incentives,discounts, etc. thatother list members dont receive. In other words, you are makingthem feelappreciated just for being loyal and in turn, they will continue todo so.
For example, you could segment your list so that anyone whospent at least $100in the last year would be included in a specific broadcast. Thosepeople mightthen receive a 50% discount coupon on your newest product (or someotherlimited & exclusive offer), and you could specifically tellthose buyers the couponis only for your best customers.
That would make them feel like they made theright decision spending their money with you while making someextra moneyfrom the sale!Your best customers should always be treated like kings.
This is a very easy wayto make sure you are doing that. By sending them regular thank yougifts andletting them know they are receiving these exclusive offersbecause theybought something recently or they read your emails often, it willmake them evenmore likely to buy from you and read your emails in the future.
In addition to spoiling your best customers, you may also wantto create specialproducts or private deals specifically for them that you wouldntotherwise offer.
Perhaps something like a one-on-one mentoring course, privatediscount ontraining, or a product that is highly limited in sales that onlyyour best customersget a chance to purchase. This is another way to ensure they stayhappy and
keep buying from you!
Uncovering High Value Customers
Another great way to segmentlists is by determining who on your list is a deadbeat subscriber.What exactly is a deadbeat subscriber, you might ask?
A deadbeat subscriber is someone who has demonstrated a totallack of interest. He or she has not made a purchase from you,he/she rarely (or never) opens your emails, he/she has notresponded to any of your free offers, etc. In other words, he/shemay as well not be on your list at all. They are completelyunresponsive.
You may wonder why you should even bother segmenting thesepeople. After all, they arent hurting anything, right?
Well, yes and no. The fact is, subscribers cost money. Mostemail service providers charge you based on how many subscribersyou have. Lets say every 1,000 members costs an extra $5 permonth. Having an extra 20,000 deadbeat subscribers on your listwould cost you $100 per month! Thats no small chunk of change,especially when its all for nothing. These people will neverrespond to your offers, they simply arent interested and so theyshould be quickly removed from your list.