Dan Ariely - Amazing Decisions: The Illustrated Guide to Improving Business Deals and Family Meals
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- Book:Amazing Decisions: The Illustrated Guide to Improving Business Deals and Family Meals
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Dan Ariely, the New York Times bestselling author of Predictably Irrational, and illustrator Matt R. Trower present a playful graphic novel guide to better decision-making, based on the authors groundbreaking research in behavioral economics, neuroscience, and psychology.
The internationally renowned author Dan Ariely is known for his incisive investigations into the messy business of decision-making. Now, in Amazing Decisions, his unique perspectiveinformed by behavioral economics, neuroscience, and psychologycomes alive in the graphic form. The illustrator Matt R. Trowers playful and expressive artwork captures the lessons of Arielys groundbreaking research as they explore the essential question: How can we make better decisions?
Amazing Decisions follows the narrator, Adam, as he faces the daily barrage of choices and deliberations. He juggles two overlappingand often contradictorysets of norms: social norms and market norms. These norms inform our thinking in ways we often dont notice, just as Adam is shadowed by the market fairy and the social fairy, each compelling him to act in certain ways. Good decision-making, Ariely argues, requires us to identify and evaluate the forces at play under different circumstances, leading to an optimal outcome. Amazing Decisions is a fascinating and entertaining guide to developing skills that will prove invaluable in personal and professional life.
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Macmillan Corporate and Premium Sales Department at 1-800-221-7945, ext.5442, or by e-mail at
MacmillanSpecialMarkets@macmillan.com. Library of Congress Cataloging-in-Publication Data Names: Ariely, Dan, author. | Trower, Matt R., author. Title: Amazing decisions / Dan Ariely and Matt R. Trower.
Description: First Edition. | New York : Hill and Wang, A division of Farrar, Straus and Giroux, [2019] Identifiers: LCCN 2018044060 | eISBN 978-1-4668-9954-4 Subjects: LCSH: Decision making. Classification: LCC BF448 .A747 2019 | DDC 153.8/3dc23 LC record available at https://lccn.loc.gov/2018044060 www.fsgbooks.com www.twitter.com/fsgbooks www.facebook.com/fsgbooks Hill and Wang A division of Farrar, Straus and Giroux 120 Broadway, New York 10271 Text and illustrations copyright 2019 by The Center for Advanced Hindsight All rights reserved Published simultaneously in hardcover and paperback First edition, 2019 Our eBooks may be purchased in bulk for promotional, educational, or business use. Please contact the
Macmillan Corporate and Premium Sales Department at 1-800-221-7945, ext.5442, or by e-mail at
. Library of Congress Cataloging-in-Publication Data Names: Ariely, Dan, author. | Trower, Matt R., author.
Title: Amazing decisions / Dan Ariely and Matt R. Trower. Description: First Edition. | New York : Hill and Wang, A division of Farrar, Straus and Giroux, [2019] Identifiers: LCCN 2018044060 | eISBN 978-1-4668-9954-4 Subjects: LCSH: Decision making. Classification: LCC BF448 .A747 2019 | DDC 153.8/3dc23 LC record available at https://lccn.loc.gov/2018044060 www.fsgbooks.com www.twitter.com/fsgbooks www.facebook.com/fsgbooks
Getting Personal 41 3. The Gift That Gives 53 4. Putting Ideas to Work 75 5. Willingness to Work and Marketplace Motivation 83 6. Going to the Market and Back Again 117 7. Feeling Complete 135 8.
Big Deals 167 9. Running with It 191 Notes 205 Acknowledgments 209 Contents
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