Glenn Livingston - 101 Real Coaching Niches: Detailed explanations of what real coaches do within top niche markets

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Originally trained as a psychologist, Dr. Glenn Livingston has helped literally thousands of clients. Along with his wife Sharon, hes sold consulting, teambuilding, and workshops to big names like AT&T, Nextel, Panasonic, Whirlpool, Novartis, Lipton, Colgate-Palmolive, Kraft, and Panasonic. Their work, research, and theories have been seen in major media publications like The New York Times, Entrepreneur Magazine, Crains NY Business, AdWeek, America West, and more!

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CONTENTS

Do you feel driven to help others? Perhaps you've walked through a dark place and come out on the other side and now you want to share your experience with others. Maybe you're at a point in your life where youve accomplished certain important goals and now you want to do something to give back. Or maybe you're just looking for a new, rewarding career where you can set your own hours, work from anywhere, and make a genuine difference while you're making a living! (And one you can easily start part time in under an hour a day)

If so, then coaching may be for you.

But most coaches make a critical business mistake by advertising as a general coach. Because they're focused on their own communication skills, and because these skills are applicable to ANY problem, they reason they should put themselves out in the market as a general coach.

That's a big mistake from both a marketing perspective AND a coaching-skills-development perspective. Why?

First of all, when you advertise as a general coach, you're putting yourself in direct competition with all the other general coaches. Now, even though there's a lot less competition than you may thinkas of this publication there were only 20,000 active coaches in North America (one for every 15,000 people compare this to the hundreds of thousands of counselors, therapists, psychiatrists and social workers!)you can still seriously increase your odds of successfully attracting clients by choosing a specific niche

But there's a bigger reason you should niche

When you choose to solve a specific problem for a specific audience you can BUILD YOUR CONFIDENCE as a coach a lot faster. And the same goes for your ability to CONSISTENTLY DELIVER STELLAR RESULTS for your clients:

• CONFIDENCE is what makes it possible to charge more and keep clients longer, while RESULTS are contagious: Friends, family, and colleagues of those you helped achieve lasting, positive change are much more likely to notice and ask for your number.
• Yes, there are many, many factors which influence a coach's income. But in the end confidence and the ability to deliver results is where the rubber hits the road, in our not-so-humble opinions. For example, we've seen phenomenal coacheswho are very bad at businessdo extremely well because of the strength of their referrals...
• CONFIDENCE also helps you keep clients long enough to accomplish their most desired results. It creates a significant reduction in the need to acquire new clients, and can seriously improve referral percentages...a powerful combination! (Of course it's entirely up to you whether you want to use a long term or short term coaching model. There are pros and cons to both, but you should know our coaching SYSTEM is unique in its focus on preventing clients from leaving prematurely before they've reached their goals).
• CONFIDENCE in your ability to DELIVER RESULTS is really how you can sustain high-paying clients for years at a time...

So choosing to niche is a very important part of a successful coach's career path!

Now, some people worry that they're going to "box themselves in" by choosing a niche. They agonize for years about the decision because they're sure they're going to have to live with it forever. But nothing could be further from the truth: By choosing an initial niche you make it possible to more easily get clients and develop both coaching and marketing skills. These skills are easily transferable to other niches once you get the hang of it.

Others refuse to niche because they're concerned they'll get bored talking about and solving the same set of problems, day in and day out for years. I understand why people may THINK this, but in practice it's a very different story because once you "take the thorn out of the lion's paw" (solve your client's MOST pressing problem), it's only natural for them to bring you issues from the rest of their lives.

So in reality, if your goal is to have a practice full of clients who talk to you about the full spectrum of their lives in an intimate and trusting way niching IS the way to get there in our experience!

If you just step back and think about it, it really makes sense. Because most people don't wake up in the morning thinking "Gee, I think I need a coach today's the day I'm going to call one!"

Instead they think things like "Why the heck can't I stop eating chocolate?", "I can't stand the attorneys at my firm, I need to find a new one or start my own!", "How can I help my child get better grades in school so (s)he can get into college?", "My wife is driving me crazy, I just can't figure out how to talk to her", "It's almost impossible to navigate this 'adopt a kid from China' maze, help!", "My business partner is a cheat. He's also my brother. How do I get him out after all these years?", "How the heck am I ever going to get this dog to stop crapping on the carpet?", "Why can't I break 200 in bowling?", "I've been diagnosed with a terminal illness and I'm terrified", etc.

And if these kind people were met with Chocolate Addiction Coaches, Legal Career Coaches, Adoption Coaches, Family Business Coaches, Academic Parenting Coaches, etc, it becomes immediately obvious why they're SO much easier to attract.

Solving a specific problem for a specific audience is the first step to reaching the next level in your coaching career (or even getting to square one!)

REMEMBER: Coaches today can work with anyone across the globe thanks to Skype and Video Conferencing on the internet. And they can reach a much larger and more specific audience for less money, time, and effort than was ever possible in the past.

When you think about it, the real question isn't "Should I Choose a Specific Coaching Niche?" but which one is best for you to get started with!

Thats why weve listed 101 real coaching specialties to help you get some ideas about the areas where you can excel as a coach. From coaching in hobbies that may help you establish a modest second income to coaching in business-related areas that could net you a significant salary, weve covered all the bases to give you a number of ideas.

So, dear reader, press ahead and see which coaching niche might be the right career for you

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