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Rod Pyle - Innovation the NASA Way: Harnessing the Power of Your Organization for Breakthrough Success

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Launch your business to new heights with out-of-this world innovation

For over half a century, NASA has delivered a continuous stream of innovative accomplishments that have inspired the world. Neil Armstrong walking on the moon, the space shuttle pioneering reusable space planes, Mars rovers exploring the red planet--the list goes on. We read the stories and watch the footage, and as impossible as these achievements seem, NASA makes them look easy.

The most innovative organization in history, NASA holds an otherworldly mystique for those of us who look on in awe. But behind every one of NASAs amazing innovations lie carefully managed operations, just like any other organization.

Innovation the NASA Way provides practical, proven lessons that will help you envision the future of your organization with clarity, meet every challenge with tenacity, and manage innovation with groundbreaking creativity.

NASA insider Rod Pyle has used the agencys unique methods for driving innovation to train leaders from eBay, the Federal Reserve, Michelin tires, Conoco/Phillips, and many other Fortune 100 and 500 companies. now, for the first time, NASAs cutting-edge strategies for nurturing and fostering innovation are revealed.

Innovation the NASA Way takes you on a tour through the programs that pushed the envelope on the agencys leadership and managerial capacity. It describes the seemingly impossible tasks NASA personnel faced, explains how each challenge was met with forward-looking management methods, and describes the extraordinary innovations that resulted.

Learn how NASA built the Lunar Module, the first true spaceship; created the Saturn Vs F-1 rocket motor, the most powerful ever built; and how it creates partnerships with the new players in spaceprivate entrepreneurs. These are just a few of the projects covered in the book.

Space exploration may be NASAs mission, but its innovative leadership practices are founded on solid, down-to-earth methods anyone can apply, anywhere.

PRAISE FOR INNOVATION THE NASA WAY:

Pyle insightfully and skillfully draws out the methods and strategies naSa has employed to achieve its lofty goals. It innovates so far outside the box that the box disappears. Pyle suggests its touchstones are boldness, daring, and passion, and he suggests you can bring those traits into your business. -- DON CAMBOU, executive Producer of History Channels Modern Marvels

Pyle highlights NASAs key innovation lessons and leaves you with amazing stories youll want to remember and use in your organization. -- STEVEN FENTRESS, Planetarium Director at Rochester Museum & Science Center

From building rocket engines to exploring Mars and beyond, Rod Pyle has written a very readable and eminently practical volume that documents the challenges, solutions, and lessons learned from NASAs storied history. To read it is to be inspired to recreate in todays challenging world NASAs daring, boldness and passion. -- STEVEN J. DICK, Former NASA Chief historian

Fuel your inspiration with this fascinating book explaining the key lessons of NASAs innovation and exploration of space. Pyles meaingful insights will improve your business. -- LUKAS VIGLIETTI, President, Swissapollo, Swiss Space Association

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Copyright 2014 by Rod Pyle All rights reserved Except as permitted under the - photo 1

Copyright 2014 by Rod Pyle. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

ISBN: 978-0-07-182914-4

MHID: 0-07-182914-8

The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-182913-7, MHID: 0-07-182913-X.

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All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps.

McGraw-Hill Education eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please visit the Contact Us page at www.mhprofessional.com.

TERMS OF USE

This is a copyrighted work and McGraw-Hill Education and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve one copy of the work, you may not decompile, disassemble, reverse engineer, reproduce, modify, create derivative works based upon, transmit, distribute, disseminate, sell, publish or sublicense the work or any part of it without McGraw-Hill Educations prior consent. You may use the work for your own noncommercial and personal use; any other use of the work is strictly prohibited. Your right to use the work may be terminated if you fail to comply with these terms.

THE WORK IS PROVIDED AS IS. McGRAW-HILL EDUCATION AND ITS LICENSORS MAKE NO GUARANTEES OR WARRANTIES AS TO THE ACCURACY, ADEQUACY OR COMPLETENESS OF OR RESULTS TO BE OBTAINED FROM USING THE WORK, INCLUDING ANY INFORMATION THAT CAN BE ACCESSED THROUGH THE WORK VIA HYPERLINK OR OTHERWISE, AND EXPRESSLY DISCLAIM ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. McGraw-Hill Education and its licensors do not warrant or guarantee that the functions contained in the work will meet your requirements or that its operation will be uninterrupted or error free. Neither McGraw-Hill Education nor its licensors shall be liable to you or anyone else for any inaccuracy, error or omission, regardless of cause, in the work or for any damages resulting therefrom. McGraw-Hill Education has no responsibility for the content of any information accessed through the work. Under no circumstances shall McGraw-Hill Education and/or its licensors be liable for any indirect, incidental, special, punitive, consequential or similar damages that result from the use of or inability to use the work, even if any of them has been advised of the possibility of such damages. This limitation of liability shall apply to any claim or cause whatsoever whether such claim or cause arises in contract, tort or otherwise.

To my alma mater, Stanford University.
Thanks for everything that you do
.

CONTENTS
FOREWORD

Our nations investment in NASA returns a wide range of benefits and value to society. These benefits range from the tangible to the abstract. Most often cited examples include direct knowledge of our changing planet, a better understanding of the universe, advancing technology, growing the economy, inspiring future generations, and advancing U.S. global leadership.

The common element that has set NASA apart for generations has been the agencys ability to find innovative ways to deliver each these benefits. Most of us have our favorite stories of innovation at NASA. Most often cited examples include the moon landings, safely bringing home the Apollo 13 crew, saving the Hubble Space Telescope, and many recent successful landings of robots on Mars.

In Innovation the NASA Way, Rod Pyle reminds us of many less-well-known examples of NASA innovation. From the early challenges of hypersonic flight, to spacewalking, to saving the first space station, and to working with the private sector to save our current space station, Pyle identifies specific challenges NASA has faced and then outlines the ultimate solutions worked out by the agencys talented workforce. Each of these examples is a compelling story of innovation as he reminds us that sometimes innovation is not a technology, not machines, and not anything material. Sometimes it is a thing of the spirit, a core belief and strength.

My belief is that NASAs primary value to society is as an engine of innovation. Reading this book is an affirmation of that belief.

Lori Garver

Former NASA Deputy Administrator

ACKNOWLEDGMENTS

As always, thanks to the many grand people who selflessly donated time and attention to the completion of this book. I could not have done it without your invaluable input. Any errors or oversights remaining are mine.

Specifically and in no particular order, thanks to:

Knox Huston, my spectacular editor at McGraw-Hill Professional, and his long-time friendand my agent and friendJohn Willig of Literary Services Inc.

Ann Pryor, Chelsea Van der Gaag, Scott Kurtz, and many others also at McGraw: thank you so much for your support and talents. You are the best.

Henry Spencer provided amazing services as a fact-checker and proofreader his contributions were many, and anywhere they were not observed was strictly a matter of available space. His knowledge of the field is apparently limitless. Likewise, factual corrections and observations were contributed by Michael Ciancone, Chris Gamble, Christopher Ramsay, and Stephen Garber, all of current or past NASA affiliation. Steven Dick, formerly of NASA and now the Baruch S. Blumberg NASA/Library of Congress Chair in Astrobiology, was invaluable as always. His remaining professional credits would fill a page, so Ill stop there, but he is a gracious and willing colleague who generously makes time for others.

Roger Launius of the Smithsonian, as always, proffered fine advice. Leonard David, space journalist extraordinaire, lent a hand and an ear. Jason Rhian offered fact- checking and editorial suggestions. Steven Fentress of the Rochester Museum and Science Center provided intelligent observations and is a fine friend. Rand Simberg, fellow space authorthanks for sending me to Henry. Ray Arons of Grumman contributed his knowledge of the Lunar Module.

Janice Alvarez provided tireless and rapid transcriptionI would be DOA without her. Jason Clark assisted.

At JPL many people contributed their efforts: Blaine Baggett, Guy Webster (you rule), Rob Manning (ditto), Jia-Rul Cook, Suzanne Dodd, Mark Petrovich, Daniel Goods, Erik Conway, Elena Mejia, Scott Hulme, John Casani, John Beck-Hoffman, and Henry Kline.

Thanks to old friends from my Griffith Observatory days who selflessly donated time to JPL during the Curiosity landing: Jim Somers and John Sepikas. And Bob Brooks, who is at JPL every dayyour genuine warmth is appreciated.

Peter Orton, who helped both with this and my time at Stanford, is usually the smartest guy in the room. Thanks once again.

Jakob van Zyl, the Associate Director of Product Formulation and Strategy at JPL, granted a lengthy and insightful interviewmuch appreciated.

Joe Engle corrected the chapter on the X-15... because

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