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Max Holland - From Industry to Alchemy: Burgmaster, a Machine Tool Company

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    From Industry to Alchemy: Burgmaster, a Machine Tool Company
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From Industry to Alchemy: Burgmaster, a Machine Tool Company: summary, description and annotation

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A frequent writer on business and contemporary history, Holland (U. of Virginia) interviewed his own father and other long-time employees of the company to offer a very different view than it promulgated when asking for government relief from foreign competition in the early 1980s. The original title was more pointed: When the Machine Stopped: A Cautionary Tale from Industrial America, published by the Harvard Business School Press.

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To my father who machined only one anchor in years Divide each problem - photo 1
To my father who machined only one anchor in years Divide each problem - photo 2
To my father who machined only one anchor in years Divide each problem - photo 3

To my father, who machined only one "anchor" in years

Divide each problem into as many
parts as possible; that each part
being more easily conceived,
the whole may be more intelligible.

Descartes, Discourse on Method

The original title of this work was:

When the Machine Stopped:
A Cautionary Tale from
Industrial America

The title has been changed to
facilitate electronic retrieval
and/or to reflect current
conditions in the subject area.

PREFACE

The idea that eventually became this book first occurred to me in 1983.

That April, after a year of deliberation, the Reagan administration finally turned aside a novel petition for trade relief from Houdaille Industries. The Florida-based conglomerate wanted the administration to erect barriers against imports of Japanese machine tools. The loss of its market shares, Houdaille charged, was the direct result of unfair collusion between Japan's government and industry.

The reason I was fascinated with the case was that Houdaille was not just another company to me. The year before, my father had retired after working twenty-nine years for Houdaille's second-largest machine tool manufacturer. It was a Houdaille division called Burgmaster.

I was struck by the yawning gap between the Washington debate and what I knew about Burgmaster through my father's eyes. In Washington, Houdaille was an efficient, state-of-the-art machine tool builder, beset by unfair foreign competition. I had an entirely different perspective, one suggesting that many of Houdaille's and Burgmaster's wounds were self-inflicted.

I began to seek out other former Burgmaster employees, and based on interviews with them, wrote a long magazine piece that attempted to reconcile the Washington debate with my father's account. The result was an awkward beast. The article was too long for most magazines. On the other hand, it was far too short to do justice to all the subjects and themes it attempted to cover.

Lawrence Wechsler was the first to recognize that perhaps I had unwittingly spawned a book rather than just an article. But turning that manuscript into this book was by no means a solo effort. The breadth of the history compelled me to explore several unfamiliar subjects. Joel Rogers provided the foundation for understanding, and I doubt I will ever be able to repay his contribution in kind. Jeff and Anabela Frieden gave me a concentrated seminar (and bibliography) in Japanese industrial policy. Mark Hulbert was a sure footed guide to the mysteries of the capital markets, and a willing sounding board for ruminations on trade, manufacturing, and industrial policy. Tom Ferguson, Harvey Feigenbaum, Russell Borthwick, William Burr, Abby Smith, Fred Branfman, and David Corn also offered encouragement and important suggestions along the way.

My agent, Elaine Markson, sensed the potential of the Burgmaster saga, and skillfully matched me with a publisher. Through her and David DeVoss, I also managed to find a magazine outlet for a concentrated version of the story. John Brownell and the staff of the Los Angeles Times Magazine made the major surgery relatively painless.

Expanding the initial draft also required reinterviewing former Burgmaster employees, not just once, but two and three times. Everyone associated with Burgmaster was unfailingly helpful and patient, but I should single out several persons for their assistance, namely, Joe Burg, Pete Ives, Bob French, Ed Merk, Alex Alvarado, Dave Balbirnie, Bob Doyle, Frank Maggiorino, and Gil Torres, a Steelworkers Union official. Norm and Blanche Ginsburg deserve special thanks for helping me understand Burgmaster's beginnings, among many other aspects.

Several key Houdaille executives, including Jerry Saltarelli, Phil O'Reilly, Ken Slawson, Tom Norton, Allan Folger, and George Delaney, shared their recollections over many hours of interviews. Carl Green and Richard Copaken, the lawyers involved on opposite sides of the Houdaille petition, were also generous with their time. However, two requests for an interview with the senior partner at the investment banking firm of Kohlberg, Kravis and Roberts failed to elicit any response.

Glyn Finley, the statistical director at the National Machine Tool Builders' Association, went out of his way to help when I needed old facts. Elaine Essman performed a similar function by supplying me with American Machinist's annual surveys of the leading machine tool builders since 1965. Numerous officials inside the government also shared their time and knowledge. Ed Levy helped me grasp the process and politics of trade petitions. Tom Gallogly showered me with more information about the machine tool industry than I thought I would ever use. By the end, I found I needed it all. Their employer, the Commerce Department, responded to my Freedom of Information Act request with a diligence that is all too rare in the government. The Securities and Exchange Commission did the same. Jim Callear at the National Labor Relations Board went to great lengths to dig up some long-buried information on Burgmaster. And in the Senate, Charles Grassley's staff retrieved some retired files that were instrumental to my understanding of the Houdaille trade case.

The published sources that were consulted can be found in the Bibliography. I would be remiss, however, if I failed to single out three scholars whose writing on machine tools so informed my own. This book would be crippled without David Noble's history of NC technology, Seymour Melman's work on the effects of military spending on machine tool economics, and David Friedman's serendipitous book about the rise of the Japanese machine tool industry. In addition, Dr. Carolyn Kay Brancato's timely research and writing on leveraged buyouts saved me from an enormous amount of work, and two Washington think tanks, the Economic Policy Institute and Rebuild America, provided me with some invaluable insights.

When the pages did not seem to be coming out fast enough, Sally Cammack bolstered my confidence, soothed my exasperation, or did whatever else was necessary to help me take the book one day at a time. Victor Navasky also provided sage counsel when I needed it most. Helen Chen, my research assistant, reliably collected information I needed to expand and revise the original manuscript. Tom Cammack also helped fill in some of the holes.

No one was more instrumental in seeing this book through to completion than Barbara Ankeny, my editor. Time and again she crystallized hazy thoughts. Though the book was delivered well beyond deadline, her patience seemed endless and her enthusiasm never flagged. Most important, she shared my vision for the book and was not willing to settle for less.

Lastly, although this book is dedicated to my father, Bernhard, even that tribute does not begin to portray the extent of his contribution. He introduced me to former Burgmaster employees, and spent countless hours explaining the intricacies of the trade to a novice. His explanation of technical terms and concepts will be found in the footnotes as well as the text. He also scoured newspapers and trade journals for articles on Burgmaster, Houdaille, and machine tools. More than once I taxed his patience by insisting that he try and remember events from a decade or more ago. Not many people had his vantage point. For twenty-nine years, he worked at and observed Burgmaster, as a tool-and-die maker, union steward, and machine shop foreman.

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