T. J. Coles - President Trump, Inc.: How Big Business and Neoliberalism Empower Populism and the Far-Right

T.J. COLES was awarded a PhD from Plymouth University (UK) in 2017 for work on the aesthetic experiences of blind and visually impaired people, with particular reference to the philosophy of neuroscience and cognitive psychology. A columnist with Axis of Logic, Coles is the author of Britain's Secret Wars and The Great Brexit Swindle (both 2016) and the editor of the forthcoming anthology Voices for Peace (2017). His articles have appeared in Newsweek, The New Statesman , teleSUR and Z Magazine , and in 2013 he was shortlisted for the Martha Gellhorn Prize for a series of articles about Libya.

Clairview Books Ltd.,

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Published in Great Britain in 2017 by Clairview Books

T.J. Coles 2017

This book is copyright under the Berne Convention. All rights reserved. Apart from any fair dealing for the purpose of private study, research, criticism or review, no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, electrical, chemical, mechanical, optical, photocopying, recording or otherwise, without the prior written permission of the copyright owner. Inquiries should be addressed to the Publishers

The right of Tim Coles to be identified as the author of this work has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act, 1988

A CIP catalogue record for this book is available from the British Library

Print book ISBN 978 1 905570 87 4

Ebook ISBN 978 1 905570 88 1

Cover by Morgan Creative (American dollar image Dina design)

Typeset by DP Photosetting, Neath, West Glamorgan

PRESIDENT TRUMP, INC.

HOW BIG BUSINESS AND NEOLIBERALISM EMPOWER POPULISM AND THE FAR-RIGHT

Donald Trump's victory is an additional stone in the building of a new world.

Marine Le Pen, leader of the Front National (France)

Acronyms

Propaganda Translator

Politicians and businesspeople use words to make us think they mean one thing (up) when in fact they mean something else, often the exact opposite (down). When ordinary people say free speech, they usually mean the right of individuals to speak freely without fear of reprisal or censorship. When politicians and their alt-right media supporters say free speech, they usually mean the right of wealthy white men to denigrate minorities.

The far-right and alt-right movements are full of semantic inversions. When they say nationalism they dont mean nationalism in the sense of, say, protecting indigenous people's jobs and housing from economic migrants. They use the word nationalism to mean the opposite: trading with and investing in foreign countries to profit corporations. Opposition to the EU is one example: former UKIP leader Nigel Farage opposes the European Union as a political entity but still wants to trade with it and with the rest of the world. When people in the alternative media say they are libertarian, they mean that they support the right of individuals and corporations to get rich at the expense of society.

To make clear what this book is about, here is our propaganda translator. It contains a word or a phrase and what people like Donald Trump, Nigel Farage and Marine Le Pen really mean when they use it.

Capitalism: A system in which a big government rescues and subsidizes otherwise failing corporations, often at the expense of workers and lower-middle class taxpayers. (Original meaning: A for-profit system of private enterprise free of state monopolies.)