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Niall Ferguson - The Square and the Tower: Networks and Power, from the Freemasons to Facebook

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Niall Ferguson The Square and the Tower: Networks and Power, from the Freemasons to Facebook
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The instant New York Times bestseller.
A brilliant recasting of the turning points in world history, including the one were living through, as a collision between old power hierarchies and new social networks.
Captivating and compelling. TheNew York Times
Niall Ferguson has again written a brilliant book...In 400 pages you will have restocked your mind. Do it. TheWall Street Journal
The Square and the Tower, in addition to being provocative history, may prove to be a bellwether work of the Internet Age. Christian Science Monitor

Most history is hierarchical: its about emperors, presidents, prime ministers and field marshals. Its about states, armies and corporations. Its about orders from on high. Even history from below is often about trade unions and workers parties. But what if thats simply because hierarchical institutions create the archives that historians rely on? What if we are missing the informal, less well documented social networks that are the true sources of power and drivers of change?
The 21st century has been hailed as the Age of Networks. However, in The Square and the Tower, Niall Ferguson argues that networks have always been with us, from the structure of the brain to the food chain, from the family tree to freemasonry. Throughout history, hierarchies housed in high towers have claimed to rule, but often real power has resided in the networks in the town square below. For it is networks that tend to innovate. And it is through networks that revolutionary ideas can contagiously spread. Just because conspiracy theorists like to fantasize about such networks doesnt mean they are not real.
From the cults of ancient Rome to the dynasties of the Renaissance, from the founding fathers to Facebook, The Square and the Tower tells the story of the rise, fall and rise of networks, and shows how network theory--concepts such as clustering, degrees of separation, weak ties, contagions and phase transitions--can transform our understanding of both the past and the present.
Just as The Ascent of Money put Wall Street into historical perspective, so The Square and the Tower does the same for Silicon Valley. And it offers a bold prediction about which hierarchies will withstand this latest wave of network disruption--and which will be toppled.

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PENGUIN PRESS An imprint of Penguin Random House LLC 375 Hudson Street New - photo 1
PENGUIN PRESS An imprint of Penguin Random House LLC 375 Hudson Street New - photo 2

PENGUIN PRESS

An imprint of Penguin Random House LLC

375 Hudson Street

New York, New York 10014

penguin.com

Copyright 2017 by Niall Ferguson

Penguin supports copyright. Copyright fuels creativity, encourages diverse voices, promotes free speech, and creates a vibrant culture. Thank you for buying an authorized edition of this book and for complying with copyright laws by not reproducing, scanning, or distributing any part of it in any form without permission. You are supporting writers and allowing Penguin to continue to publish books for every reader.

First published in Great Britain by Allen Lane, an imprint of Penguin Random House UK

ISBN: 9780735222915 (hardcover)

ISBN: 9780735222922 (e-book)

Version_1

If I broke [my silence], the strength would depart from me; but while I held my peace, I held my foe in an invisible mesh.

GEORGE MACDONALD

Contents
Illustrations

. The Conspiracy to Rule the World. (Source: http://illuminutti.com/2012/04/16/finally-mapped-conspiracy-to-rule-the-world/)

. A partial food web for the Scotian Shelf in the north-west Atlantic. (From D. M. Lavigne, Ecological Interactions between Marine Mammals, Commercial Fisheries, and Their Prey: Unravelling the Tangled Web, in Studies of High-Latitude Seabirds, 4: Trophic Relationships and Energetics of Endotherms in Cold Ocean Systems, ed. W. A. Montevecchi, Occasional Paper 91, 5971 (Canadian Wildlife Service, Ottawa, Canada, 1996). Reprinted by permission of Dr David M. Lavigne)

. Google n-gram of the frequency of appearance of the words network and hierarchy in English-language publications between 1800 and 2000. (Reprinted by permission of The Google Ngram Viewer Team, part of Google Research, http://books.google.com/ngrams)

. Eulers figure 1 from his Solutio problematis ad geometriam situs pertinentis (1741).

. Simplified graph of Eulers Knigsberg bridge problem.

. The foundational concepts of network theory.

. A simple (but tragic) network: Shakespeares Hamlet. (From Franco Moretti, Network Theory, Plot Analysis, Literary Lab, Pamphlet 2, 1 May 2011)

. Varieties of network. (From Ricard V. Sol and Sergi Valverde, Information Theory of Complex Networks: On Evolution and Architectural Constraints, Lecture Notes in Physics, 650 (2004), 192. Reprinted with the permission of Springer)

. Hierarchy: a special kind of network.

. The Medici network. (From John F. Padgett and C. K. Ansell, Robust Action and the Rise of the Medici 14001434, American Journal of Sociology, 98, 6 (1993), Figure 2a. Reprinted by permission of The University of Chicago Press)

. A network of conquest: the intermarriage of conquistadors and elite Aztec and Inca families. (By Alvy Ray Smith, from Charles C. Mann, 1493: Uncovering the New World Columbus Created, Knopf, 2011. Reprinted by permission)

. The English Protestant network immediately before and after John Bradfords execution. (From Ruth Ahnert and Sebastian E. Ahnert, Protestant Letter Networks in the Reign of Mary I: A Quantitative Approach, ELH, 82, 1 (Spring 2015), 27, Figures 7 and 8. Copyright 2015 The Johns Hopkins University Press. Reprinted by permission of The Johns Hopkins University Press)

. The trade network of the British East India Company, 16201824. (From Emily Erikson, Between Monopoly and Free Trade: The English East India Company, 16001757 (Princeton University Press, 2014), 114. Reprinted by permission of Princeton University Press)

. Voltaires network of correspondents. (From http://republicofletters.stanford.edu/casestudies/voltaire.html. Reprinted by permission of Republic of Letters)

. Parody on Raphaels School of Athens, by James Scott, after Sir Joshua Reynolds (1751).

. The revolutionary network in Boston, c. 1775. (From Shin-Kap Han, The Other Ride of Paul Revere, Mobilization, 14, 2 (2009))

. The House of Saxe-Coburg-Gotha.

. James Watt, Matthew Boulton and the social network of steam engine technology, c. 17001800. (From Francis C. Moon, Social Networks in the History of Innovation and Invention (Springer, 2014), KL 4924. Reprinted by permission of Springer)

. Nineteenth-century networks of scientific practice. (From P. J. Taylor, M. Hoyler and D. M. Evans, A Geohistorical Study of the Rise of Modern Science: Mapping Scientific Practice through Urban Networks, 1500-1900, Minerva 46, no. 4 (2008), 391410. Reprinted by permission of Springer)

. The English Octopus: It Feeds on Nothing but Gold! Anti-Rothschild cartoon, 1894. (From W. H. Harvey, Coins Financial School (1894).)

. The myth of Lord Milners network.

. The Bloomsbury Group c. 1925. (From Peter Dolton, Identifying Social Network Effects, Economic Record, 93, Supplement S1 (June 2017), Figure 2. Reprinted by permission of the Economic Society of Australia)

. Evolution of the major relationship changes between the protagonists of the First World War, 18721907. (From Tibor Antal, Paul Krapivsky and Sidney Redner, Social Balance on Networks: The Dynamics of Friendship and Enmity, Physica D, 224, 130 (2006), Figure 10. Reprinted by permission of Elsevier Science Limited)

. Die Ausgesaugten (The Sucked Dry).

. Alone in Berlin: Otto Hampel and his wife, Elise.

. The Soviet organization of science under Stalin. (From Blair A. Ruble, Leningrad: Shaping a Soviet City (University of California Press, 1990), 130. Reprinted by permission)

. Alfred Sloans Organization Study for General Motors (1921).

. General Sir Walter Walker. (Copyright National Portrait Gallery, London)

. William Phillips. (Courtesy LSE Library)

. Richard Nixons ego network.

. Henry Kissingers ego network.

. The Nixon and Ford administrations ego network.

. The Nixon and Ford administrations directed network.

. Network design for Arpanet, 1969.

. Networks of Polish opposition, 198081. (From Maryjane Osa, Solidarity and Contention: Networks of Polish Opposition (University of Minnesota Press, 2003), copyright 2003 by the Regents of the University of Minnesota. Reprinted by permission of the University of Minnesota Press)

. Nelson Mandela with Klaus Schwab at Davos, January 1992. (Copyright World Economic Forum)

. The global Salafi network, c. 2004. (From Marc Sageman, Understanding Terror Networks (University of Pennsylvania Press, 2004), copyright 2004 by the University of Pennsylvania Press. Reprinted with the permission of the University of Pennsylvania Press)

. Networked insurgencies: diagram from the Army Counterinsurgency Manual (2014 edition). (US Army, Insurgencies and Countering Insurgencies, Figure 4-3)

. Network connectivity balloons in the international financial system. (From a 2011 presentation by Andrew Haldane. Used by permission of Andrew Haldane/Bank of England)

. Use of mobile phones and social networks in China, the United States and Egypt, 2010. (Source: Pew Research Center)

. The Al-Qaeda network through American eyes, c. 2012. (From Mary Habeck et al., A Global Strategy for Combating Al-Qaeda and the Islamic State (American Enterprise Institute, 2015). Reprinted with the permission of the American Enterprise Institute)

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