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Kreamer - Risk/reward: why intelligent leaps and daring choices are the best career moves you can make

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Anne Kreamer makes the compelling case that embracing risk is one of the best career choices a person can make. Timely and insightful, Risk/Reward is a unique blend of original research and practical wisdom that even the most risk-averse person can harness to realize success--;We entertain ourselves with modest risk-- the scary movie, the party full of strangers, the weekend in Vegas. But when it comes to our careers, when self-identity and security hang in the balance, most of us dont like to play the odds very aggressively. While some of us are natural born thrill seekers, the majority of us are hardwired to avoid risk. But, Anne Kreamer argues, in the current workplace, that very avoidance could be putting us in a far more precarious position than we know. Consider these startling facts: The average job lasts 4 years-- or less. If you are in your 20s ... you will have 11 jobs over the course of your working life. If you are in your 40s ... you will have to change careers 2 more times. If you are in your 60s ... you will likely have to work for another 10-20 years. Kreamer makes a compelling case that we all need to think and act more like entrepreneurs on our own behalf and become practitioners of the art of risk. Through proprietary research and her own keen record as a trend spotter, Kreamer convinces us of the necessity to embrace risk as a healthy and forward-thinking attribute and a way to improve the quality and longevity of our working lives--;Introduction: The Art of Risk -- A conversation on risk: Anna Quindlen -- 1. The Risk/Reward Matrix and You -- A conversation on risk: Po Bronson -- 2. Pioneers -- A conversation on risk: Jane Pauley -- 3. Thinkers -- A conversation on risk: Jim Cramer -- 4. Defenders -- A conversation on risk: Sheryl Sandberg -- 5. Drifters -- A conversation on risk: Tory Burch -- 6. Aligning Risk with Our Truest Selves -- A conversation on risk: David Carr -- Conclusion: Becoming a Disciple of Experience -- Acknowledgments -- Bibliography.

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Contents
Riskreward why intelligent leaps and daring choices are the best career moves you can make - photo 1
Riskreward why intelligent leaps and daring choices are the best career moves you can make - photo 2RiskReward is a work of nonfiction Some names and identifying details have - photo 3
RiskReward is a work of nonfiction Some names and identifying details have - photo 4RiskReward is a work of nonfiction Some names and identifying details have - photo 5

Risk/Reward is a work of nonfiction. Some names and identifying details have been changed.

Copyright 2015 by Bedoozled, Inc.

All rights reserved.

Published in the United States by Random House, an imprint and division of Penguin Random House LLC, New York.

R ANDOM H OUSE and the H OUSE colophon are registered trademarks of Penguin Random House LLC.

LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA

Kreamer, Anne.

Risk/reward : why intelligent leaps and daring choices are the best career moves you can make / Anne Kreamer.

pages cm

Includes bibliographical references.

ISBN 978-1-4000-6798-5 (hardback) ISBN 978-0-8129-9771-2 (ebook)

1. Career development. 2. Risk management. 3. Success in business. 4. Career changes. I. Title.

HF5381.K715 2015

650.1dc23

2014046074

eBook ISBN9780812997712

www.atrandom.com

eBook design adapted from printed book design by Mary A. Wirth

Cover design: Pete Garceau

v4.1

a

The central problem of our age is how to act decisively in the absence of certainty.

BERTRAND RUSSELL

Improvisation involves coming into a situation without rigid expectations or preconceptions. We must keep going forward, fearful or not, and be ready for anything that comes our way. Thats how life is.

BOBBY MCFERRIN

Riskreward why intelligent leaps and daring choices are the best career moves you can make - photo 6THE ART OF RISK This is a book about risk Not the adrena - photo 7
THE ART OF RISK This is a book about risk Not the adrenaline-spiking - photo 8THE ART OF RISK This is a book about risk Not the adrenaline-spiking - photo 9
THE ART OF RISK

This is a book about risk. Not the adrenaline-spiking, bungee-jumping, double-or-nothing, high-stakes-poker kind of risk, but rather the risks that all of us with jobs and careers and professional ambitions do or dont takeand which we may or may not even be aware of as we proceed through our working lives. In the deeply uncertain and volatile American workscape of the twenty-first century, individual success and contentment depend upon developing and refining a regular habit of assessing and taking small and sometimes large risks.

Risk is most often understood as a negative, something foolhardy and always to be avoided. Thats because we humans are evolutionarily conditioned to assume the worst when facing the unknown. Is that berry poisonous? Is that a lion in the distance? For our ancient ancestors, survival depended on the ability to infer a threat and make a split-second decision between fight and flight.

At the same time were also wired to be cautious, to default to the familiar, holding our turf when facing dangers that are less acute. Our protohuman ancestors in east Africa lived in trees. But at a certain point, drought started destroying and shrinking their forests. No doubt for centuries they contemplated leaving their comfortable arboreal existence for life on the groundand for centuries rejected that option because the dangersthink: lionswere more immediately terrifying than the slow-motion destruction of their age-old habitat. But having gauged the various risk factors over generations, our ancestors ultimately decided to come down out of the trees, accept the risk of predators and the unknown, and colonize the landand, as it turned out, become human.

Today we mostly dont have to deal with the kinds of existential dangers that our ancestors on the African savanna or even in early America faced. But the current upending of the economic and social status quo and of the ways weve become accustomed to earning our living is definitely a threat.

When I graduated from college and started working full-time in the 1970s, most of us expected wed pick a career and stick with it for life, and working for decades for a single organization was still a common and reasonable scenario. Whether one was a lawyer, manufacturing line worker, teacher, salesperson, or reporter, there was an assumption of a clear, predictable professional trajectory. People anticipated theyd pay their dues, rise through the ranks, and retire with a fixed pension. There were risks, of course, but the risks tended to be short-term and specificmore lion in the grass than long-term drought.

Thats no longer true. The working world has become a place where risk runs rampant: Secure jobs are becoming obsolete, the industries in which weve worked are disappearing altogether, entirely new kinds of businesses are arising overnight, pensions and other retirement benefits are disappearing, we are under constant pressure to stay technologically current, demands on our time in and outside the workplace are expandingsuddenly all these concerns are universal, chronic, and stressful. Even if youre someone who can reasonably expect to work in one discipline over the course of a lifetime, the need to respond and adapt to technological and organizational upheavals means your work is transforming at a rate similar to that of those who career-hop.

Circumstances beyond our control can quickly alter our jobs and expectations and long-range plans, for the worse or for the better and sometimes botha company being sold, a start-up failing, a call from a headhunter, a pension reduced, a chance encounter on a plane with a potential investor, a pink slip. Keeping ones head down and doing the work competently used to insulate the vast majority of workers from job disruption, but today this approach is among the greatest risks of all. Todays working world is constantly fluctuating and fast paced. Jobs and job categories are being destroyed and created in a matter of a few years rather than decades, leaving behind people who are uncomfortable with change.

More and more of us, voluntarily and involuntarily, are making high-risk professional zigs and zags, jumping into the unknown of new working landscapes without much in the way of predictable outcomes or safety nets. The making-it-up-as-they-go-along, self-employed-in-multiple-freelance-jobs, who-knows-whats-next fraction of the population is growing fast. According to a recent MIT report, approximately half the jobs being created as the economy recovers from the Great Recession will be freelance; and according to a study from the financial services software company Intuit, 40 percent of us, maybe sixty million Americans, will be in some measure self-employed by the end of this decade. These are huge numbers. By the day, we are creating new businesses or professions that barely existed a decade ago. Theres even a new term of art, solopreneurs, that encompasses individuals designing apps, creating virtual stores, managing social media, and coaching people in their lives and work.

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