Vale - The Juice Master Juice Yourself Slim

When I wrote Slim 4 Life: Freedom from the Food Trap back in 2001, I honestly thought I would never need to write another book on slimming. At the time the book was groundbreaking. It was the first to distinguish clearly between normal foods and what I coined drug or junkie foods. The book went on to become a bestseller and was talked about on television and radio. I soon started to receive thank-you letters and emails from just about every corner of the globe. The people who wrote to me not only had lost incredible amounts of weight in an extremely healthy way, but had also done so effortlessly a breakthrough concept for most people who had tried to lose weight in the past.

Slim 4 Life slowly chipped away at the tremendous amount of brainwashing about food we have been subjected to since birth. By the time people had finished the book they simply couldnt see junk(ie) food or the industry in the same light again, no matter how hard they tried. This meant people went from a diet mentality of I want but I cant have a mental state that creates feelings of deprivation, mood swings and ultimate failure to the unique non-diet mentality of I can but I dont actually want. This wonderful frame of mind eliminates any need for willpower. We need willpower only if we still crave food and drink we believe we can no longer have. However, if we genuinely have no desire for these foods any more, there can be no internal mental battle.

This frame of mind is a slimmers dream. Its the mindset where you see other people eating things like chocolate, chips or crisps, and instead of looking on in envy, you actually feel elated by the fact that you genuinely have no craving whatsoever for these foods and are pleased to be free of the slavery to them. Its the frame of mind where you even feel excited about eating healthily and exercising.

You may not have read Slim 4 Life, but I can almost guarantee that at some point in your life you have reached that wonderful slimming utopia mindset of feeling inspired and on fire. You may have been to a seminar, read a different book or just got there yourself.

What I didnt realize when I first wrote Slim 4 Life, however, was that no matter how much you light someones fire and inspire them to change there are many elements of life that can easily douse those flames. Before we know it we are back to square one or to a round one if you will!

Whether its work, relationships, hormones, the influence of others or the gradual drip-feed brainwashing by the drug food and drink industry, the inspirational fire we felt could never leave us suddenly loses its strength and, for some, appears to go out completely. I say appears because the beauty of being human is that no matter how much life may knock us off course, the pilot light is always on. It may be extremely dim, and to some may feel about as dead as it gets, but its there, in all of us and its often relatively simple to reignite it.

For some people, this light never appears to dim. I know thousands of people who read Slim 4 Life and experienced a complete, unwavering life change. Equally, I know many people who read the book and felt completely elated and on fire and lost tremendous amounts of weight effortlessly only to pile it all back on, and sometimes more! This leads to a feeling of utter frustration and cries of Why didnt I just keep with it?, What happened to that frame of mind? and, most commonly, Why cant I get back to how I was thinking then?

Many people try to relight the inspirational fire using the same method that helped them succeed before, such as rereading the book. I know people who have tried to reread Slim 4 Life or Turbo Charge Your Life in 14 Days in order to get exactly the same revelation they had the first time. However, they find that it just wasnt the same. This is because you cant possibly have the same revelation twice. Its like the film The Sixth Sense with Bruce Willis. The first time you see it the twist at the end is a complete revelation, and the very aspect that makes the film what it is. However, those who watch it a second time cant possibly get the same revelation, and most tend to analyse the whole film, rather than going with the flow and enjoying it. The same principle applies to all self-help books, and indeed a book like Slim 4 Life. The first time is a revelation for most, but the second reading is often a case of the person flicking through, hunting for the trigger that will enlighten them again, analysing the book instead of reading it with the same intensity.

Sometimes its worth rereading a book as you may well have missed things first time around, but this is only beneficial if you are already in the right frame of mind and just need a little reminder or retune. If, however, you achieve success but then lose the plot, the chances of the book being as effective are super slim. I know many people who read the infamous Easy Way to Stop Smoking by Allen Carr and found it easy to stop for a length of time but started smoking again. Many tried to reread the book only to find it wasnt anywhere near as effective as the first time. They needed a different way of receiving the same or similar information (like a session at one of his clinics) for them to see the light again and gain true freedom from smoking.

I now realize that, with food and diet, a mental boost to reignite the fire within at least once every year is essential for lifelong success. That is why I have written this book. One book or seminar is rarely enough, especially when it comes to permanent weight loss and supreme health. The amount of advertising, brainwashing, conditioning and peer pressure attached to the wrong kinds of foods and drinks cannot be ignored. Its this gradual dripping tap that eventually starts to dampen the fire, and before you know it you are heading down the road to fat land once again. Also, unlike with smoking or alcohol, we have associations with junkie foods and drinks that go back to when we were just a year or two old. This means we have millions of associations with certain foods. Tidy the room and we can have an ice cream. We hurt ourselves and are comforted with a cake, and so on. Even after months or years of change, these associations can easily return.

My aim for this book is twofold:

To ignite or reignite the juicy fire within and put you in that glorious, inspired non-diet frame of mind.

To provide a new and extremely easy juice and lifestyle programme that is perfectly healthy and extraordinarily effective.

Juice Yourself Slim is the result of years of nutritional, psychological, diet and addiction research. It may appear simplistic, but thats part of its beauty. All the hard work has been done for you. The only thing you are required to do for slimming and health success is to read the whole book and follow the simple instructions. I have already set out the first instruction and, other than putting the programme into practice, its the most important one. The instruction may sound obvious, but you will be amazed at how many people feel they will have as much success without carrying it out. That instruction is to actually read the book, in its entirety and in the order it was written.