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Donna Kay Lau - The Secret Sauce for Indoor Cycling Instructors: How to Market, Plan, Teach Your Classes, and Market Your Cycling Studio

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Donna Kay Lau The Secret Sauce for Indoor Cycling Instructors: How to Market, Plan, Teach Your Classes, and Market Your Cycling Studio
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The Secret Sauce for Indoor Cycling Instructors: How to Market, Plan, Teach Your Classes, and Market Your Cycling Studio: summary, description and annotation

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The Secret Sauce for Indoor Cycling Instructors, How to Market your Cycling Studio, Plan, and Teach your Classes, is written for Indoor cycling instructors, Cycling Studios, Gym coordinators, Fitness Instructors, Indoor cycling enthusiasts, and owners. Donna Kay Lau has worked in the fitness industry for over 18 years, and she shares her creativity and observations in a growing fitness Industry. How to keep your students, clients, and customers coming back. In a society that is getting busier everyday, she discusses what it takes to market your clients, and to keep them engaged with her secrets. Contraindicated movements are discussed, common injuries, and advice. Cycling studios and coordinators, get suggestions about trying out instructors, and planning a schedule that involves periodized training, Heart rate monitor programs, planning special events, and charities. The Secret Sauce..., is a go to book for new and existing instructors for ideas, and guidelines for teaching the best class possible. A book that Donna Kay Lau would have wanted available to her when she received her training and certifications, this is a perfect compliment to the educational material the instructor, and Facility coordinator needs for the other things that the general manual does not cover, all from her experience. Donna was the former Training coordinator, for the education department for SPINNING, the international indoor cycling training company. Her out of the box thinking brings new fresh ideas. Fitness enthusiasts will also benefit to read this book, If you demand educated instructors we can change the cycling classes that are training ineffectively, and keep the sport thriving. Donnas passion for teaching is noticeable, as she is sharing and mentoring, all her creativity, experience, education, is used to pay it forward to the next generation of cycling instructors, and coordinators of programs to keep it thriving. Spin On!

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The Secret Sauce For Indoor Cycling Instructors

All Rights Reserved

Copyright 2013 Donna Kay Lau

All Rights Reserved. This book may not be reproduced, transmitted, or stored in whole or in part by any means, including graphic, electronic, or mechanical without the express written consent of the publisher except in the case of brief quotations embodied in critical articles and reviews.

Booktango

1663 Liberty Drive

Bloomington, IN 47403

www.booktango.com

877.445.8822

ISBN: 978-1-4689-2641-5 (ebook)

Donna Kay Lau currently lives in Southern California, and Hawaii. She also has worked in the Fitness industry for over 18 years, and is a Triathlete, 3 Star SPINNING Instructor, Schwinn Cycling Coach, Master Indoor cycling instructor, Wellness coach, Kranking, Yoga Instructor, Personal Private trainer, and Surfer. She was the former Training Coordinator for the education department of Madd Dogg Athletics, and Creators of SPINNING (indoor cycling). She is currently working on Childrens book project Surf Soup, and On the go, downloadable training audio, and incorporating her Surf Soup characters to encourage exercise for the youth. (Surfsoup.TV). She has recently published 2 books: a fitness book I Grow People, A Fitness Trainers Secrets about Fitness, Health, Exercise, and Diets, and Make Cartoons, How to Get a Job in Animation, The Inside Secrets, How I did it. Donna Kay Lau is an artist, author, animator, clothing designer, model, Fitness Trainer, and the owner of Art is On Productions.She has worked on the following animation series: Emmy award winning Nick Jr. series, Dora the Explorer, CatDog, CatDog Movie, Oswald the Octopus, Emmy award Winning action series Generator Rex, and the special crossover Ben 10 Ultimate Alien & Generator Rex: Heroes United, as well as the Primetime Emmy award winning animated series; Regular Show, and has freelanced for many productions including the PBS series Danger Rangers, as well as the designer of her own childrens clothing line Art is On!. She has worked at many studios including Nickelodeon Animation, and most recently worked at Cartoon Network (Warner Bros/Time Warner), animation studio in California. She is currently the Executive Producer of her own Project Surf Soup, SurfSOUP.TV, a project to shed light on those who care about healing our OCEAN, environment, and related She enjoys modeling, painting surfboards, and painting on found objects, and things (Art is On!), teaching her indoor cycling classes, surfing, and loves working with charities for the Ocean and related.

I dedicate this book to my Mom and Dad, Leilani, Riley, Curtis, Halie, new and existing indoor cycling instructors, coordinators, gym owners, indoor cycling enthusiasts, and those of you who have contemplated becoming an instructor.

So many things have changed in the fitness industry since I started in the 90s, I have seen students come and go, and some that I have known since the day I started. What I do know is that many times I have been asked to write a book, or an article, but I have been either too busy, or the timing was off. So many times people would say to me I should write a book. The time is now, and it could not be a better time. I have been in the fitness industry for over 18 years, and I cannot believe how time has flown. I am an artist and Athlete, so I have painted many hand painted clothes, shoes, paintings, and made 8 animation cartoon series (2 daytime Emmys and 1 Primetime Emmy),had many art gallery openings, trained and participated in Triathlon races, and this year I set a goal to write 3 books, and start a project called Surf Soup. I recently published How to Make Cartoons, and get a Job in Animation (a book about how to get into the Animation industry), and I Grow People, A Fitness Trainers secrets about Fitness, Health, and Diets (Fitness Book).

From here I will start my Surf Soup project that has many projects attached it that is for children and everyone, about healing our ocean and related. Proceeds of the funds earned from this book goes towards this project, to heal the ocean and related.

I have had the idea of this book for a few years now. I hope this is a fun read for you, and that you enjoy it as much as I enjoyed writing it, and that you will learn something from my experiences.

Preface/Introduction

This book is whatever you want this book to be. I wanted to write about what I know. I believe that the Fitness Industry has changed and evolved to what the population really wants. I remember the days of step aerobics, and high impact aerobics on cemented floors with carpet over them. I was too young to attend these classes, or to purchase the VHS tapes with Jane Fonda, Richard Simmons, or to watch Jack Lalanne on television, but I saw the infomercials for his juicer. There were so many people in the Fitness industry that had set the way for all of us. I watched and became certified with many training modalities that came and gone, and the latest of the trends like Zumba. I only taught indoor cycling and found it fit me best. I have also been a personal trainer for many years.

I didnt always like indoor cycling. My first indoor cycling class was a disaster, and it was extremely unpleasant. I was a runner, and I had injured my foot, and someone told me about indoor cycling when it was launched, she said I would love it. Shortly after taking that horrible class I researched about taking a better class, and ended up going to the creator of SPINNINGs studio in Culver City, California. Shortly after this I became and instructor, and during my hiatus from Nickelodeon Animation, I went to Johnny Goldbergs (Creator of SPINNING, and the SPINNER bike, with Schwinn) birthday party, in Santa Barbara, California, and I became the Training Coordinator for Madd Dogg Athletics, and SPINNINGs Education Department. I worked and learned many things during this period.

I have been an indoor cycling instructor for over 18 years. I really wanted to write the information in this book to share my experience and to give back to the fitness industry, as well as to help mentor the new up and coming cycling instructors, as it is apparent, it is not a fad that is leaving the fitness industry anytime soon. I wish this book was written for me when I became an instructor as many of my fellow instructors must feel too. This is also written for indoor cycling students who want to know some inside and basic things, that will help them with finding indoor cycling instructors that are educated, and training them correctly.

I would have never been able to complete any of my dreams designing making - photo 1

I would have never been able to complete any of my dreams, designing, making cartoons, writing, and illustrating my books, art galleries, and many projects without the continued support from my Mom and Dad, I LOVE YOU both very much,and I want to acknowledge those who have given me so much support, and knowledge.

I am grateful for Billy R. who is very special to me, and my muse who helped me get going again, and who inspires me to be better ,I Love you, I am forever grateful. I want to Thank Auntie May, Margie B., Connie Bear, Maria C., for being there for me when I needed you most ,I am forever Grateful, I do not know what I would do without you, I Love You.

I want to acknowledge all the continued support from all of my coaches, helping me train when I was going through so much, and understanding when I was injured, and needed time to heal. Thank you for teaching me so much about being a triathlete, swimming, cycling, running, and optimal fitness, Life, but most of all that I can do ANYTHING, if I put my nind to it.

I want to acknowledge Johnny Goldberg who created the most amazing training modalities, SPINNING, and KRANKING. Even though you do not realize what a huge impact your indoor cycling program has made on my life, and the world, I want you to know it is profound. Training on the bike has saved my life, and continues to help me grow, the education, and your friendship, and the wonderful learning, and life experiences with my beautiful sister Vania Ballo, and Federica B., and Orlando Cani. Thank you! Thank you!

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