Robert Jackson - Making Special Events Fit in the 21st Century

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Making Special Events Fit in the 21st Century by Robert Jackson SAGAMORE PUBLISHING Champaign, Illinois

1997 Robert Jackson All rights reserved. Book design: Michelle A. Summers Cover design: Julie L. Denzer Editor: Susan M. McKinney ISBN: 1-57167-033-5 Sagamore Publishing 804 N. Nell St. Suite 100 Champaign, IL 61870 www.sagamorepub.com Printed in the United States.

To Marie, Bob, Greg and Shawna who have made my life one very big special event. And to DUCT TAPE Thanks for sticking by us and for holding so many events together (... as well as for giving me a great book cover!)

Table of Contents Your Event Fitness Program PREFACE: FIT TO BE TRIED ix Four Wishes There's a Place for Us Owning Up Negative to Positive Poles Positioning Pronouns in the Responsible Case Reading the Same Language What's the Difference? Wherefore Art Thou? By the Books What Are You Going to Read About? Fitness as a Theme Here's Your Exam Chart CHAPTER 1: WORKOUT ON PAPER 1 And Now for the Real Workout You WILL Have Fun! It's Time for RFP Making Your RFP Information Fit RFP Starting Points RFP Components for All Projects REQUEST FOR PROPOSAL TESPONSE OUTLINE And Now Take Your Pick from My RFPs EVENT PROJECTS: 1. FESTIVAL UNDER FIRE 2. STARS, STRIPES AND FUN FOREVER 3. GAMES PEOPLE WILL PLAY 4. EVENT MAKE-OVER 5. PLANNING RELIGIOUSLY 6. GOLF FOR A CHANGE 7. BOUQUETS TO THE WINNERS 8. WORDS ABOUT A FESTIVAL ABOUT WORDS 9. LOST AND FOUND HOURS CELEBRATION 10. NATIONAL CONDOM WEEK 11. EARTH DAY 12. THE GREAT AMERICAN MONEY FESTIVAL 13. A PRINCELY AND PRINCESSLY AFFAIR 14. NEW-PRODUCT SERIAL EVENT 15. YOU'RE KIDDING YOURSELF 16. MUSIC TO EVERYBODY'S EARS Alternative: Reality Checks as Wake-Up Calls

Page vi CHAPTER 2: JOGGING AROUND ENTERTAINMENT 21 The Numbers Game Sympathy for Symphony Species Vs. Species It's All a Matter of IQ: 1. Know Your Audiences/Spectators 2. Know Your Audience/Spectator Preferences 3. Same Care in Programming All Other Entertainment

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