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Kathleen Rich-New - Plan B: The Real Deal Guide to Creating Your Business

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Kathleen Rich-New Plan B: The Real Deal Guide to Creating Your Business
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Plan B should be MANDATORY reading before you ever consider creating a business. It was written to provide the business readiness needed for those who have no successful entrepreneurial experience. You will learn the good, bad, and ugly about each of the four ways to create a business (start a business, buy a business, buy a franchise, and network marketing.) You will learn what due diligence you must do before you start spending your time and your money.
Plan B answers the three IF questions: If you have what it takes to create a business. If you really want to start a business now that you know what it will take. If you want to create one independently or with a team.
Then it answers the WHAT NEXT questions as you determine the best Plan B option for you and for your preferred work lifestyle.
It ensures you are ready for the journey. You understand some of the rabbit holes that lie ahead, and the resources your will need so you wont be in the 80% of new businesses that fail in the first three years. Instead you will be part of the 20% with long term success.
Through numerous examples, assessments, and stories of business successes and failures you will know if you are ready. You will be able to engage both your head and your heart for the thrilling adventure of creating your Plan B. Kathleen shows you how.

Kathleen Rich-New: author's other books


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PLAN B THE REAL DEAL GUIDE TO CREATING YOUR BUSINESS 2013 KATHLEEN RICH-NEW - photo 1

PLAN B

THE REAL DEAL GUIDE TO CREATING YOUR BUSINESS

2013 KATHLEEN RICH-NEW. All rights reserved.

No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by any information storage and retrieval system, without permission in writing from author or publisher (except by a reviewer, who may quote brief passages and/or show brief video clips in a review).

Disclaimer: The Publisher and the Author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the Publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the Publisher nor the Author shall be liable for damages arising herefrom. The fact that an organization or website is referred to in this work as a citation and/or a potential source of further information does not mean that the Author or the Publisher endorses the information the organization or website may provide or recommendations it may make. Further, readers should be aware that internet websites listed in this work may have changed or disappeared between when this work was written and when it is read.

ISBN 978-1-61448-378-6 paperback
ISBN 978-1-61448-379-3 eBook
Library of Congress Control Number: 2012948149

Morgan James Publishing
The Entrepreneurial Publisher
5 Penn Plaza, 23rd Floor,
New York City, New York 10001
(212) 655-5470 office (516) 908-4496 fax
www.MorganJamesPublishing.com

In an effort to support local communities, raise awareness and funds, Morgan James Publishing donates a percentage of all book sales for the life of each book to Habitat for Humanity Peninsula and Greater Williamsburg.

Plan B The Real Deal Guide to Creating Your Business - image 2Get involved today, visit
www.MorganJamesBuilds.com.
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INTRODUCTION

THERE ARE BETTER OPTIONS for making a living other than being subjected to the whims of other peoplepeople called bosses. A job, also known as your Plan A, does have a steady paycheck but it usually comes with the requirement to follow certain rules and endure mounting pressure to work harder and faster. In the end, no matter how hard you work, there is no guarantee you will keep your job or your pension. I know, I've been there.

Most people I know are talented, smart, and hard working; they just need a road map to help them take control of their lives. My own years of experience in corporate America and my research into businesses sometimes took me to places I never expectedplaces I call rabbit holes. I had to stop and ask, How did I get here? and How do I get out of here? By studying successful businesses and those that failed, I came to understand the common key ingredients most successful businesses have, and I figured out how to expand a simple idea into a full-blown business by using the Real Deal Checklist that I created.

My journey to creating my own new Plan B careerone that became both profitable and that I lovehelped me realize how conditioned we all are to accept the status quo. We stay in a job, even if we feel trapped by it, with little or no understanding of how to create our own future. Because I had no idea how to create a Plan B, I went down a lot of those rabbit holes. I eventually learned the hard way what we need to know, ask and do to create a new successful Plan B career. Learning those lessons helped me to develop the content you now hold in your hands.

A Few Rabbit Holes Can Be a Good Thing

This book is the means for you to create your own Plan Bone where you control your own future and your own fun, too. You'll see how successes can come to you, although it won't be fast or easy. The information in this book will prepare you for the rabbit holes you'll encounter, although you'll go down fewer of them because you are learning from my trial and error. And, by the way, there will be rabbit holes; they are part of the journey. And exploring a few rabbit holes is actually a good thing, as you'll see.

So keep reading to see what extraordinary opportunities are possible for you.

A World of Wisdom and TipsAll in One Place

I am on a missiona mission to help people avoid the pitfalls of making wrong (and costly) decisions when they realize they need a new way to create income. Perhaps their Plan A job was eliminated, or they are burned out from the work they do, or they're already retired but find their money is running out. When that happensor, even better, before it doesit's time to create a Plan B. A Plan B puts you in control of your life and your future: a place where no one is holding you back. And I will show you how!

The knowledge you need is not mysterious or difficult to understand. Mostly, it's just challenging to locate. But you don't have to do that work because I already have located it and put it all together for you in this book.

This book is packed with checklists and self-assessments that will help you realize your best Plan B options, which will save you significant time, money, and frustration. And get you to where you want to be that much sooner.

Among other helpful tips, you'll read the good and bad news about each of the four paths to creating Plan B incomestart a business, buy a business, buy a franchise, and get involved in network marketing. You will also be able to examine the advantages and disadvantages of each of the four options.

I share the stories of real people who have successfully created a Plan B, and there are stories of people whose business ideas did not work out as they had hoped. You can learn from their successes and, more importantly, from their mistakes so you won't make the same ones.

By the time you have finished this book, you will understand the time, money, and resources necessary to be successful for any of the Plan B options. You will think about and answer thought-provoking and useful questions, which will increase your ability to make informed and smart decisions.

Remember: You can get rich by developing a Plan B and starting something new, because you will know how to make the right choices.

NASA Space Shuttle Program's End Was Actually a Great BeginningWho Knew?

The inspiration to write this book came crashing in on me in 2009 as the reality of the end of NASA's Space Shuttle Program was closing in on us in the Space Coast area of Florida (Cape Canaveral, Cocoa Beach, Merritt Island, and Titusville). Although former President George W. Bush announced the end of the program in January 2004, few people believed it would actually happen. But, eventually, it became clear that almost nine thousand people would lose their jobs by 2011. Even worse, many of these employees were decades away from retirement. The majority of those nine thousand laid-off people worked for NASA subcontractors and lived or worked only a few miles from my own small community. Any open jobs in the area were quickly filled, and the job marketand the national economywere grim.

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