In leaves no step had trodden black.
I doubted if I should ever come back.
And that has made all the difference.
Acknowledgments
In the Trenches...
Richard Martin, you are the author whisperer. Although we are separated by an eight-hour time zone difference between Victoria, Canada, and Whitstable, UK , your gift as a substantive editor shows no gap. I look forward to several more books with you, Richard. Thank you for everything. Vive le Tour.
My thanks to Don Loney, Roger L. Martin, Stephen Lamb, Mike Desjardins, Kelsy Trigg, Elango Elangovan, Mark Colgate, Peter Johnston, Bryan Acker, and Denise Lamarche for listening to me ramble on about the books theory, only to provide helpful counterpoints, suggestions, and dont do that comments along the way. I am forever grateful. I suspect the reader will be, too.
To my new team at Figure 1 Publishing. I cannot thank you enough for welcoming me into the spine of your book business. Many thanks to Jennifer Smith and Chris Labont and everyone at F for refilling my fountain pen. Jess Sullivan, you are a gifted artist. Gillian Scobie, aint you the best copy editor ever! Renate Preuss and Lara Smith, thank you for getting me to the finish line.
In the Book...
The sincerest of thanks to everyone who put up with my questions, phone calls, emails, and face-to-face interviews. They are the people behind the stories that surfaced the Open Thinking framework. These folks helped make Open to Think come alive. Cheers to: Mark Mattson,James Stewart, James Perry, Tania Miller, Marc Kielburger, Alison Galloway, Eric Jordan, Greg Moore, Dominic Reid, Dave Gray, Lisa Helps, Tim Hockey, Kathryn Calder, Sameer Patel, Joel Plaskett, Eva Clayton, Brian Scudamore, Jonathan Becher, Yong Zhao, Peter Gilmore, John Dalla Costa, Adele Diamond, Rohan Light, Dion Hinchcliffe, Elango Elangovan, Allen Devine, Kyna Leski, Daniel Levitin, Brianna Wettlufer, Karl Moore, Charlene Li, and Mike Desjardins. Gord Downie, may your 1,000-pound feather continue to be a beautiful thing up there. Blessed are we to have known Wicapi Omani.
Also a very special thank-you to Karyn Ruiz of Lilliput Hats. You are an extraordinary person. Thank you for crystalizing the essence of Open Thinking.
In Thought...
I am forever indebted to friends and colleagues who continue to aid my ongoing practice of Open Thinking. In addition to those named above, thank you in no particular order for the conversationsrecent-ish or in the pastthat helped shape the book: Kathryn Barnett, Mark and Orla Colgate, Cline Schillinger, Jill Schnarr, Keith and Michelle Driscoll, Luke and Annie Mills, Steven Hill, Keven and Jen Fletcher, Kenneth Mikkelsen, Henry Mintzberg, Rick Wartzman, Becky and Eliot Anderson, Saul Klein, Michael Bungay Stanier, Bev Patwell, Bob and Joan Snowden, Charles Handy, Dan Gunn, Jon Husband, Matthew Wood, Darren Entwistle, Josh Blair, Andrew Turner, Jeffrey Puritt, Marilyn Tyfting, Anna Carreon-Rivera, Paul Bleier, Erin Dermer, Frances Picherack, Roman Picherack, Bruce Duthie, Mary Hewitt, Laura Jamieson, Greg and Shannon Southgate, the grads of TELUS MBA 2018, Kim Morgan, Kevin McCardle, Megan Megs Mitt-ler, Kevin Jones, Jen Murtagh, Michelle Moore, Kevin Oakes, Alison van Buuren, John Ambrose, Dan Klein, Marcia Conner, Richard Straub, Ross Porter, Grant and Darcy Evans, Val Litwin, Ehren Lee, Sandra Daniel, Lynette Van Steinburg, James Tyer, Kiran Mohan, Rasool Rayani, Antonio Nieto-Rodriguez, Chuck Hamilton, Raymond Hofmann, Ludo Van der Heyden, Jocelyn Berard, Grainne and Martin McElroy, Vince Molinaro, Tim Kastelle, Eric Moeller, Stephen McDermott, Brian Reid, Nilofer Merchant, Shawn Hunter, Dan Sheehan, Deborah Wickins, Phil LeNir, the gang from Speak and Spill as well as Write and Rant, Alex Rothwell, Anne Glazier, Blair and Tracy Hagkull, and Shelly Berlin. To the Air Canada service directors who seem to always check in on me and my writing, thank you! (A lot of writing gets done at 35,000 feet.) Undoubtedly I have missed a few. For that, I am profusely apologetic. Hit me up for a scotch or latte next time we meet.
... and In Love
My love for family begins my thinking, for they have always encouraged me to dream. Love ya: Mia, Roy, Nicole, Alana, Natasha, Adam, Michelle, Zoe, Rich, Suzanne, Chris, Madeleine, Tyler, Debbie, Diane, Ron, Jane, and Lawrence. To the growing-ever-so-fast goatsClaire, Cole, and CateI love you to the moon and back. Keep writing! Stop growing! Remember, love yourself first. To be that self which one truly is. And finally, to Denise, the true rock of our family, the ultimate quarry master. Thank you for always balancing the tightrope of chaos as if there were no worries below. I dont know how you do it. Yer amazing. Love ya. Onward. Daily. Forward. Away.
Introduction
Nothing in all the world is more dangerous than
sincere ignorance and conscientious stupidity.
Martin Luther King, Jr
R obert Frosts most famous poem is probably The Road Less Traveled. For many, the final three lines are its most important. With those closing words, Frost elegantly depicts a traveler who first thinks about and then decides to traverse the road that was less traveled; a road that ultimately delivers a difference.
Two roads diverged in a wood, and I
I took the one less traveled by,
And that has made all the difference.
I am certain you have crossed paths with these well-known lines at some point in your life. Before we proceed, however, there is a problem to surface, which relates to the thesis of this book: thinking.
The poem is not called The Road Less Traveled, as I suggested above. Its proper title is The Road Not Taken. Perhaps many readers knew that already.
It is possible that some just went with it. Why contest a poem title this early in a book? In fact, Professors Lewandowsky, Ecker, Seifert, Schwarz, and Cook have proven that it requires more cognitive effortour brains need to work harderto reject misinformation, lies, and other falsities. They write, Weighing the plausibility and the source of a message is cognitively more difficult than simply accepting that the message is trueit requires additional motivational and cognitive resources. If the topic isnt very important to you or you have other things on your mind, misinformation is more likely to take hold.
Therefore, a reader might have accepted the name of the poem as The Road Less Traveled because their brain was too tired to think. Or they were just being lazy. Perhaps they wanted to rush through the introduction, eager to dive into the real writing in Chapter 1. Whats an introduction for, anyway? they might have pondered. They may even have trusted this author enough to take it at face value. Of course its called The Road Less Traveled, Dan said it was.
In the modern world, our senses are bombarded daily by political propaganda and fake news. We fluctuate between high filtering and gullibility. The truth is becoming harder and harder to discern. This situation introduces another important factor. Speed has become a weapon against thoughtfulness. Time to market, time to innovate, and time to exploit have become bullets in the gun. And that gun seems perpetually cocked. In a world governed by growth, we are under stress to complete things as quickly as possible. Indeed, we now scamper from task to task or action to action in a continuous peripatetic state. We are unable to pause and reflect to make better decisions. Convenience has become king.