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Laurence Pagnoni - The Nonprofit Fundraising Solution: Powerful Revenue Strategies to Take You to the Next Level

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Laurence Pagnoni The Nonprofit Fundraising Solution: Powerful Revenue Strategies to Take You to the Next Level
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Between government cutbacks, shrinking endowments, and business belt-tightening, the nonprofit sector may end up being the biggest victim of todays topsy-turvy market that few even hear about. But this does not mean that nonprofits arent just as vital as beforeif not more soor that yours cannot receive the regular funding it needs to fulfill the mission you heroically set out to do. But its going to take the same type of advanced organizational and competitive strategies that the most successful for-profit businesses have utilized in order to remain atop the leader board.Bridging the gap between theory and practical methods, The Nonprofit Fundraising Solution shows readers how to:
  • Ensure that executive leadership and board dynamics fully support fundraising initiatives
    • Build a broad constituency of donors aligned to the mission
    • Determine the right level of funding diversification
    • Use tactics such as challenge drives, stretch gifts, and corporate matching; parlor gatherings; leadership councils; year-end drives; corporate partnerships; and major campaigns to power revenue, increase access to wealthy donors, and raise their community profile
    • Proactively encourage planned giving
    • Avoid revenue plateausTo survive and ultimately thrive, a nonprofit needs forceful revenue strategies and an organizational culture that champions them. Complete with stories of those who have done this exceptionally well, as well as casebooks of the strategies-in-action, this invaluable resource for philanthropists of all kinds reveals how any nonprofit can implement advanced fundraising methods and secure the funds they need to excel.
  • Laurence Pagnoni: author's other books


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    ACKNOWLEDGMENTS

    IN WRITING, I HAVE BEEN blessed with fine colleagues and collaborators, whose beautiful talents have made this book all the better. Enormous thanks to Sheldon Bart, an author in his own right, who first said to me, You have enough articles, write a book! and who helped me do just that all the way long. Thank you Ben Goldman, a nonprofit CEO who walks the walk. Ben's review of my drafts and feedback has been invaluable. My esteemed gratitude goes out to Sean Jones, Sara Kirkwood, and Bob Serow for their technical help along the way, and to Steven Lapkoff, who transcribed our interviews and chased down leads with poise and alacrity.

    Bob Nirkind, my editor par excellence, gently and resolutely shepherded me through the publishing process. I am truly grateful for his gracious partnership. His patience and insights have enriched me, and this text, to no end. Julia Lord, my wonderful agent, both pointed the way for me and held my hand as I embarked, for which I am deeply indebted to her.

    Michael Solomon, my muse and conversationalist, expertly worked with me to maintain a human voice throughout the book. Moreover, he made it fun! His probing questions and relentless appetite for clarity, precision, and stories drawn from my own life led to a more accessible manuscript, a fulfilling collaboration, and a lasting friendship between us.

    Special thanks to my partner, Wei Ng, who patiently listened to all my ups and downs, and our sons, Carlos and Jose, who help me remember why I write in the first place. Thank you team!

    Finally, I am indebted to the nonprofit leaders, trustees, volunteers, and funders with whom I have had the privilege of working, many of whom have been my clients. Thank you for showing me how to serve. To paraphrase one of my Jesuit teachers, our true joy is to know that our life has been of service.

    Laurence Pagnoni

    October 2013

    If you would like to ask the author a question or leave your comments about the book, please go to www.thenonprofitfundraisingsolution.com. Forms, checklists, and grids that correspond to the book can be found there, and you can also sign up for Laurence's free weekly e-newsletter.

    ABOUT THE AUTHOR

    LAURENCE A. PAGNONI has spent 25 years in the nonprofit sector as a fundraising consultant and as executive director of three nonprofit organizations. He is chairman of LAPA Fundraising and the author of INFO, a popular blog about cutting-edge nonprofit fundraising. He lives in New York City. For more information, please visit www.thenonprofitfundraisingsolution.com.

    Related AMACOM titles available in ebook format:

    Good Governance for Nonprofits: Developing Principles and Policies for An Effective Board

    About AMACOM

    Who We Are: AMACOM is the book publishing division of the American Management Association. AMACOM's broad range of offerings spans not only the critical business topics and leadership challenges of today and tomorrow but also the issues that affect our lives, our work, and our world.

    What We Publish: AMACOM publishes nonfiction books on business, management, leadership, HR, training, communications, career growth, personal development, marketing, sales, customer service, project management, and finance.

    About Our Authors: AMACOM authors are experts in their fields, unrivaled in their knowledge, experience, and reputation. They are world-class educators, successful executives, business owners, trainers, consultants, and journalistsall eager to share their insights and techniques with a broad audience.

    FREE SAMPLE EXCERPT FROM GOOD GOVERNANCE FOR NONPROFITS,

    by Laughlin and Andringa

    For additional insights on how to improve your nonprofit's performance, be sure to read Fredric Laughlin and Robert Andringa's Good Governance for Nonprofits [ISBN 978-08144-74525, also available as an e-book]. It gives nonprofit boards and managers a roadmap for creating their own Board Policies Manual (BPM), which includes a clear articulation of the strategic direction of the organization, the way the board is to be structured, how it will govern the organization, and what specific direction it has for the CEO. The roadmap to good governance, therefore, is simply the path the authors recommend for a nonprofit board to develop its BPM and employ it to implement the practices and principles that characterize an efficient and effective governance model.

    Here's a free sample from the book.

    Picture 1CHAPTER 1
    Got Good Governance?

    All nonprofit boards have one thing in common. They do not work.

    Peter Drucker

    Since you are looking at a book entitled Good Governance for Nonprofits, chances are that you are a board member, a CEO, or a staff member of a nonprofit organization. If so, you are in good company. There are almost two million nonprofit organizations in the United States, all of which have boards and most of which have someone functioning as the CEO. Tens of thousands of these nonprofits have sizable staffs.

    While you may not agree totally with Peter Drucker's rather stark assessment of nonprofit boards, we suspect that you can think of areas where your board could be more efficient and effective. Here again, you would not be alone. There is no perfect board. Members and officers of nonprofit boards, assisted by authors and consultants, are training critical eyes on the structures and processes of their boards and coming away with lists of areas for improvementin some cases rather long lists. The problem, therefore, given the usually limited human and financial resources of nonprofits, has become less a matter of what needs to be done and more a question of how one attacks this to-do list in a systematic way.

    Four Organizations That Have Done It

    Here are four nonprofit organizations whose boards were confronted with a list of improvements in their governance model. In , we have documented the course of action that each of them took to address its list. For now, we will simply introduce the four organizations and their situations.

    Miriam's Kitchen has served homeless men and women in Washington, DC, for almost 25 years. Over the years, it has survived on an ounce of cash and a ton of heart. After the turn of the century, however, it stabilized its management and its operations and found itself moving from a somewhat unsettled adolescent organization to a more secure adult. Its board was still populated by highly committed and dedicated directors, but it needed a governance structure that would better serve this now mature organization.

    The Translational Genomics Research Institute (TGen) was a high-risk gamble by an unusual blend of public and private entities in Arizona, which together put down $120 million to bring the biotech industry to the state. TGen was the anchor store in what was expected to be one of the top biotech malls in the world. The board that was formed to govern TGen included some of the most powerful people in the state, starting with the governor. From the beginning of this impressive organization, its board needed a structure and a set of related processes that would accommodate the diversity of its members and the gravitas of so many heavy hitters.

    The Association of Graduates (AOG) serves the United States Military Academy at West Point and its unique column of graduates known as the Long Gray Line. Although West Point was established by President Jefferson in 1802, the AOG was not formed until 1869. Its original purpose was to help bring together graduates who had fought on opposing sides in the Civil War. As the academy approached its bicentennial in 2002, therefore, the AOG was an old associationand its governance structure showed it. In 2004, the chair of the AOG board assembled a task force to identify ways for it to bring its governance into the twenty-first century.

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