John Tighe - YouTube Marketing Strategies - How to get thousands of YouTube Channel subscribers and millions of video views with David Walsh

How to get thousands of YouTube Channel subscribers and millions of video views with David Walsh

John Tighe: Hey, John Tighe here, and Im very excited to bring my friend David Walsh on the show today. David is an expert in a number of things, but what were going to focus on today is YouTube, building a YouTube Channel and using that as a positioning tool.

Let me tell you a little bit about David and then Ill bring him in.

David is a product launch expert, a YouTube expert, hes also a direct and online marketing expert. David started out in the online world back in 1996 so very very early in Internet terms. He started in the corporate world and before transitioning into the entrepreneurial world in around 2000.

Back in February 2013, so just over a year and a half ago, David started his YouTube Channel in earnest and in that short space of time hes built up almost forty-four thousand subscribers , hes had 4.4 million views and that translates into 8.8 million minutes of time that people have spent watching Davids videos.

So, were going to talk about that. David has also got a live event coming up next month VidSummit, which is going to be in LA. Davids actually based here in London, just down the road from me, but as I introduce him youll figure out that hes originally from just across the water in Ireland, but hes got this event in LA. So, again, well talk about that, because having an event is yet another way of positioning yourself it really does position you as the expert!

So, David, welcome to the show!

David Walsh: Thank you very much, John. Its a pleasure to be here!

JT : Great to have you on. So, Ive given that overview but why dont you tell us a little bit more about what it is youre doing now, what the main focus is.

DW : Yeah, well have been one or two things that I have done in my online career, as you said. I started out in 96 and that was actually developing websites for businesses, then moved into corporate. And its sort of come full circle in that respect, that Ive got two main businesses. One is the YouTube consulting and that side of things.

But also as well is building high-end membership sites, so Im going back to building sites for businesses again. And it might seem like theyre quite weird things to be doing together, but theyre actually not because I work with YouTube to drive traffic to a website, which then has a membership on the back end.

So, for people who are experts in their field creating an information product is a very valuable thing to have that you can give to your members, to your readers of your book or something like that. But thats where Im at right now.

JT : OK, so well go into that in a little bit more detail in a moment, but one question I always like to ask people is: Can you tell me a story of a struggle or a failure that youve had to overcome in your business because I think we often learn a lot more from our mistakes than we do from our successes, and maybe pull out one or two lessons youve learned from that.

DW : Absolutely. Well, its probably the story on how I came into using YouTube in the first place, which was the beginning of last year 2013. The membership site business and other marketing services I offer were going quite well, but I saw that the clients I had were beginning to end their contracts. So, I was sort of wondering how the heck I was going to get some new clients it was getting a little bit stressful as there were no new leads coming in. I was focused on working with the clients rather than my own marketing which

JT : Which is a common issue with people providing done for you services.

DW : Exactly! For people in the service industry, especially marketing services that theyre spending more time on their client stuff than they do on their own. So, I went back over what I did successfully before that I was getting clients with. And I noticed that I did a few videos, put them up on my YouTube Channel and they were getting one or two leads a week for me.

So, I was going Hmmm... these not great videos by any stretch of the imagination but they were still bringing in people contacting me looking for services, and for me to do work for them. So, I thought well, thats a bit of a no-brainer. Why dont I just start doing that all over again? because that was very easy for me to do.

I had a video production company, so setting things up wasnt too difficult for me. So, I just committed in February last year to putting a video a week up, just focused on YouTube because that was something that was getting quite popular in the online space. Everyone was on Facebook, and they were using Facebook marketing.

But no-one was really tapping into the power of YouTube, which is the second biggest search engine in the world after Google. And it being a Google property as well, so they had the whole area tied up. So I just committed to creating one video a week, going out on Tuesday just focusing on YouTube, and thats when business started coming in again.

I got a lot of clients coming in from YouTube, but people also began to explore my website, looking at what services I had. So, even though I didnt do anything to promote membership sites or product launches or anything like that, people began to contact me about doing those things just because I was uploading videos to YouTube.