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Fred Minnick - Bourbon Curious: A Simple Tasting Guide for the Savvy Drinker

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Awards:Finalist, Spirited Awards2015, Mens Journal: Best New Book for Whiskey LoversDiscover a distinct and uniquely American spirit: bourbon!
In Bourbon Curious: A Simple Tasting Guide for the Savvy Drinker, award-winning whiskey writer and Wall Street Journal-best-selling author Fred Minnick debunks bourbon myths, provides distillery production methods (such as recipes and barrel-entry proofs!) and creates an easy-to-read interactive tasting journey that helps you select bourbons based on flavor preferences and bourbon styles. Using the same tasting principles he offers in his Kentucky Derby Museum classes and as a judge at the San Francisco World Spirits Competition, Minnicks Bourbon Curious cuts to the chase, dismissing brand marketing and judging whats inside the bottle.

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BOURBON Curious A SIMPLE TASTING GUIDE FOR THE SAVVY DRINKER FRED MINNICK - photo 1
BOURBON
Curious

A SIMPLE TASTING GUIDE FOR THE SAVVY DRINKER

FRED MINNICK

CONTENTS PART ONE HISTORY LEGENDS AND CONTEMPORARY TRUTHS INTRODUCTION P - photo 2

CONTENTS
PART ONE
HISTORY, LEGENDS, AND CONTEMPORARY TRUTHS
INTRODUCTION

P lease treat yourself. Pick up a bottle of bourbon, twist the cork off, and smell those sweet and succulent vanilla and caramel aromas. Delight in the cinnamon and nutmeg notes. Pour the russet-colored elixir into your glassadd ice if you likeand let this glorious bourbon journey begin.

Bourbon transcends ingredients and brand names. It embodies a culture, a feeling, and a sense of unity that draws friends together and brings foes to peace.

But with greatness comes misunderstanding. Despite being a core piece of Americana and instrumental in the US tax economy, bourbon is the most misunderstood product on liquor store shelves. Fantastic legends have misinformed consumers for more than a century about who, exactly, invented bourbon; distillery tours often misinform visitors with incorrect regulations and terms.

Then couple these troubling details with the macho know-it-all bar boor. You like bourbon? Let me tell you about bourbon! It has to be made in Kentucky. This guy takes a dominant posture, because hes in the professor role, and he spewsand in some cases, spitsblatantly wrong information in your ear when all you want to do is drink the damn bourbon in peace. He educates bartenders, random people on the subway, and his mothers friends with atrocious facts hes unearthed on Wikipedia.

Bourbon professionals spend a lot of time cleaning up this arrogant guys messes, and what amazes me is how sure some of these people are that theyre right. At a neighborhood cocktail party, I approached somebody parroting the blatantly wrong fact that bourbon must be two years old. As he slammed his red Solo cup down and tried to get tough, I realized two things: one, he had stinky breath, and two, he wasnt a guy who liked being told he was wrong.

The truth is that bourbon can be made anywhere in the United States, not just Kentucky, and in fact comes from New York, Wyoming, Indiana, and many other states. For a five-decade stretch in the twentieth century, Mexican distilleries also produced bourbon, which is one of the reasons US distillers pursued geographical protection in Congress. Bourbon itself has no age requirement, but to be labeled straight bourbon it must be at least two years old.

Because of bourbons continued growth in popularity, the misinformed malcontents are spreading like a bad virus. Hopefully, this book will reach you before they do.

I hope Bourbon Curious will become your guide to this wonderful liquor, as well as to a tasting journey that pairs brands to the four most common flavor notes found in bourboncaramel, cinnamon, grain, and nutmeg. Its my goal to give you information about bourbon you wont find on the Internet or on a label. Even if youre a longtime bourbon aficionado, I hope youll find yourself saying, I didnt know that.

Lets begin at the beginning. What is bourbon?

All bourbon is whiskey, but not all whiskey is bourbon. If this doesnt make sense to you, dont worryyoure not alone. The most common question in my Bourbon 101 classes is Whats the difference between bourbon and whiskey? Ive found the best way to answer this question without watching my audience fall asleep is to give a simple analogy. In the same way the word car covers a broad range of motor vehicles, from a slick cherry-red 1965 Ford Mustang to a dilapidated blue 1982 Nissan station wagon, whiskey is a broad term that can be further broken down into categories dictated by country of origin, grain, and aging process. In short, whiskey is just distilled beer that has been aged in barrels.

Scotch and bourbon are both whiskeys, but the similarities stop there. Scotch must be made in Scotland, and its celebrated grain is barley; bourbon must be made in the United States, and its primary grain is corn. Scotch whiskeys regulated categories are single malt, single grain, blended malt, blended scotch whiskey, and blended grain whiskey; bourbons regulated categories are straight, blended, blended straight, and bottled-in-bond.

BOURBON TYPES

The US Alcohol and Tobacco Tax and Trade Bureau (TTB) is the Treasury Departments office that enforces alcohol regulations. Bourbon makes up a small percentage of their toil, but TTB agents ensure, or at least try to ensure, the proper labeling of bourbon. You can look up past label approvals at TTBonline.gov. With the exception of bottled-in-bond, the following definitions are summaries from the TTB guidebook but are not the full regulations.

BOURBON WHISKEY

Whisk[e]y produced in the U.S. at not exceeding 80% alcohol by volume (160 proof) from a fermented mash of not less than 51 percent corn and stored at not more than 62.5% alcohol by volume (125 proof) in charred new oak containers

Brand example: American Pride Bourbon Whiskey

STRAIGHT BOURBON WHISKEY

Bourbon whisk[e]y stored in charred new oak containers for 2 years or more Straight Bourbon Whisk[e]y may include mixtures of two or more straight bourbon whiskies provided all of the whiskies are produced in the same state

Brand example: Makers Mark Kentucky Straight Bourbon Whisky

BLENDED BOURBON WHISKEY

Blended whiskey produced in the U.S. containing not less than 51% on a proof gallon basis (excluding alcohol derived from added harmless coloring, flavoring, or blending materials) straight bourbon whiskey

Brand example: Old Hickory Great American Whiskey Blended Bourbon Whiskey

BLENDED STRAIGHT BOURBON WHISKEY

A blend of straight whiskies produced in the U.S. consisting entirely of straight bourbon whiskies

Brand example: High West Whiskey American Prairie Reserve Blend of Straight Bourbons

BOTTLED-IN-BOND BOURBON WHISKEY

The spirit must be the product of one distillation season by one distiller at one distillery. It must have been stored in a federally bonded warehouse for at least four years and bottled at 100 proof. The bottled products label must identify the distillery where it was distilled and bottled.

Brand Example: J. T. S. Brown Kentucky Straight Bourbon Whiskey Bottled in Bond

The US Alcohol and Tobacco Tax and Trade Bureau (TTB) defines some bourbon terms (see sidebar), while distillers frequently add production descriptions, such as sour mash, small batch, and single barrel. Without definitions, however, these terms mislead consumers; they have become marketing hooks, with consumers making assumptions about what they mean. As you will learn in the coming chapters, sometimes products labeled as small batch do not come in small batches at all. People frequently think sour mash means that the bourbon is special, but its merely a fermentation method that most distillers use.

The basic definition plainly states that bourbon needs to be made in the United States and does not provide an age requirement. A common mistake: people add American oak to the definition. As you can see, on the previous page, the government does not define the type of oak nor does it classify the type of container bourbon must be stored in. So, you could take a fresh new charred French oak bucket to the still, fill it to the top with distilled 51 percent corn mash spirit, walk it to the bottling line, pour it into a bottle, and call it bourbon. If this happened, you could taste unwanted, rotten, vegetable-like distillation notes and get a mouthful of fresh char. One day, some marketing genius will demand their distillery create one-day-old bourbon and charge $50 a bottle. Fortunately, so far, nobody is doing that.

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