Table of Contents
Dedicated with love to Gerda.
Thank you for the tennis lessons.
FOREWORD BY GEORGE LAKOFF
There is a revolution going on, a revolution in our understanding of what it is to be a human being. At stake is nothing less than the nature of the human mind.
For centuries, we in the West have thought of ourselves as rational animals whose mental capacities transcend our bodily nature. In this traditional view, our minds are abstract, logical, unemotionally rational, consciously accessible, and above all, able to directly fit and represent the world. Language has a special place in this view of what a human isit is a privileged, logical symbol system internal to our minds that transparently expresses abstract concepts that are defined in terms of the external world itself.
I was brought up to think about the mind, language, and the world in this way. And I was there in the mid-1970s when the revolution started. Some philosophers, like Merleau-Ponty and Dewey, had already begun taking issue with the traditional view of the mind. They argued thatquite to the contrary of the traditional viewour bodies have absolutely everything to do with our minds. Our brains evolved to allow our bodies to function in the world, and it is that embodied engagement with the world, the physical, social, and intellectual world, that makes our concepts and language meaningful. And on the back of this insight, the Embodiment Revolution began.
It started with empirical research carried out mostly by analytical cognitive linguists who discovered general principles governing massive amounts of data. Certain computer scientists, experiment psychologists, and philosophers slowly began taking the embodiment of mind seriously by the 1980s. But by the mid-1990s, computational neural modelers and especially experimental psychologists picked up on the embodied cognition researchbrilliant experimenters like Ray Gibbs, Larry Barsalou, Rolf Zwaan, Art Glenberg, Stephen Kosslyn, Martha Farah, Lera Boroditsky, Teenie Matlock, Daniel Casasanto, Friedemann Pulvermller, John Bargh, Norbert Schwarz, and Benjamin Bergen himself. They have experimentally shown the reality of embodied cognition beyond a doubt. Thought is carried out in the brain by the same neural structures that govern vision, action, and emotion. Language is made meaningful via the sensory-motor and emotional systems, which define goals and imagine, recognize, and carry out actions. Now, at the beginning of the twenty-first century, the evidence is in. The ballgame is over. The mind is embodied.
The Embodiment Revolution has shown that our essential humanness, our ability to think and use language, is wholly a product of our physical bodies and brains. The way our mind works, from the nature of our thoughts to the way we understand meaning in language, is inextricably tied to our bodieshow we perceive and feel and act in the world. Were not cold-blooded thinking machines. Our physiology provides the concepts for our philosophy.
Every thought we have or can have, every goal we set, every decision or judgment we make, every idea we communicate makes use of the same embodied system we use to perceive, act, and feel. None of it is abstract in any way. Not moral systems. Not political ideologies. Not mathematics or scientific theories. And not language.
This is the first book to survey the compelling range of ingenious experimental evidence that shows definitively that the body characterizes the concepts used by what we call the mind. But the experiments do more than just confirm previous theory and description. They reveal that embodied cognition affects behavior. We act on the basis of how we think, and embodied thought changes how we perceive and how we act. As a society, we have to rethink what it fundamentally means to be human.
Louder Than Words is a stunningly beautiful synthesis of the new science of meaning. Benjamin Bergen offers a vivid, enthralling, andremarkablyeven funny introduction to the psychological experiments and brain research showing how your mind really works.
This book shows not only that actions speak louder than words, but how .
George Lakoff
Berkeley, CA
July 2012
CHAPTER 1
The Polar Bears Nose
P olar bears have a taste for seal meat, and they like it fresh. So if youre a polar bear, youre going to have to figure out how to catch a seal. When hunting on land, the polar bear will often stalk its prey almost like a cat would, scooting along its belly to get right up close, and then pounce, claws first, jaws agape. The polar bear mostly blends in with its icy, snowy surroundings, so its already at an advantage over the seal, which has a relatively poor sense of vision. But seals are quick. Sailors who encountered polar bears in the nineteenth century reported seeing polar bears do something quite clever to increase their chances of a hot meal. According to these early reports, as the bear sneaks up on its prey, it sometimes covers its muzzle with its paw, which allows it go more or less undetected. Apparently, the polar bear hides its nose.
When I first read about this ingenious behavior, I found it fascinating. Does the bear have the mental flexibility to envision what it looks like to others and the creativity to figure out how to conceal itself? Or is this nose covering just a trick that evolution has dropped into the polar bears quiver of built-in behaviorsa freak behavior that happened to confer a survival advantage and was therefore selected for over the course of millennia?
Now, although theres doubtless a lot more to say about these charismatic megafauna, this is not a book about polar bears. Its a book about you and, more specifically, how you understand language. So consider, if you will, what you did when you opened this book and started reading the first paragraph. You cast your eyes over the letters that made up the words. You recognized familiar words like bear and seal and hunting and snow . That all seems pretty straightforwardits the kind of thing a well-written piece of software or well-trained parrot could do. But then you started doing things that were a little deeper. Once you knew what the words were, you began to find meaning in them. You knew what type of animals and objects the nouns referred to and what types of actions and events the verbs described. But you didnt stop at the words. You made sense of the sentences they made up, sentences that Im almost certain you had never encountered before (unless this not your first time reading this book). And the things the sentences described probably came to lifethe bear scooting along its belly through the snow and the ingenious but awkward way it would have to hold its paw over its nose. Maybe you even went so far as to virtually see the arctic scene in your minds eye.
And thenand heres the really remarkable partyou went way beyond that. You filled in details that were never explicitly mentioned. How do I know? You see, polar bears, as you surely surmised, hide their dark muzzles because the thick fur that covers their bodies, including their paws but not including their noses, is white. And they live surrounded by snow and ice, which for the most part is also white. But heres the thing. I actually never mentioned anything about color. If you look back at the first paragraph of this chapter, youll see that the whiteness of the snow and of the bear and the blackness of its nose are completely implied. You colored in the picture. And its a good thing you did, because without color, the story makes absolutely no sense at all. Theres no other obvious reason for a polar bear to cover its nose.