Introduction
Believe that enjoying your work with all your heart is the only truly subversive position left to take as a creative person these days.
Elizabeth Gilbert, Big Magic
There are so many books and tips on writing faster, marketing more, trying to hit the top of the charts, juicing algorithms, and hacking ads. These are all important things, and we have both talked about them ourselves and written books on related topics.
But weve also both been doing this long enough to see authors burning out and leaving the writing life because they turned what they love into a hamster wheel of ever more production and marketing tasks they hate.
It doesnt have to be this way.
In this book, well share our tips to help you become a more relaxed author and quotes from other writers along the way.
Who are we?
Joanna Penn writes non-fiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F. Penn. Shes also an award-winning podcaster, creative entrepreneur, and international professional speaker. Joanna left her corporate career a decade ago and now runs a multi-six-figure creative business based on her writing.
Mark Leslie Lefebvre is a multi-award-nominated writer who writes horror, urban fantasy, true ghost story books, and non-fiction for writers. He's a podcaster at Stark Reflections on Writing and Publishing, a professional speaker, and a publishing consultant at Draft2Digital. He has worked in the book industry since 1992, the same year his first short story was published.
We met online over a decade ago during the early days of the rise of self-publishing. We became friends in real life after meeting at author conferences and London Book Fair. Over the years, we have had discussions in public on stages and podcast interviews, as well as plenty of private chats over beer (Mark) and gin & tonic (Joanna).
We are both passionate about the indie author community and the empowerment of creatives to write the books they want and make a living from their work. We also want to ensure it is a sustainable community full of happy, relaxed authors!
In this book, we have written separate sections in each chapter to retain our voices both on the page and in audio, as well as sharing tips from other writers. Each part covers a separate aspect of being an author writing, publishing, marketing, and business.
There are resources to take your research further at the end of every chapter and you can download the appendices and more resources at TheCreativePenn.com/relaxedauthordownload
We hope you find the book useful on your way to becoming a more relaxed author.
Note from Joanna: There are affiliate links within this book to products and services that I recommend and use personally. This means that I receive a small percentage of the sale at no extra cost to you, and in some cases, you may receive a discount for using my link. I only recommend products and services that I believe are great for writers, so I hope you find them useful.
Why the 'relaxed' author?
J oanna: The definition of relaxed is free from tension and anxiety, from the Latin laxus, meaning loose, and to be honest, I am not a relaxed or laid-back person in the broader sense.
Back in my teens, my nickname at school was Highly Stressed. Im a Type A personality, driven by deadlines and achieving goals. I love to work and I burned out multiple times in my previous career as an IT consultant.
If we go away on a trip, I pack the schedule with back-to-back cultural things like museums and art galleries to help my book research. Or we go on adventure holidays with a clear goal, like cycling down the South-West coast of India. I cant even go for a long walk without training for another ultra-marathon!
So I am not a relaxed person but I am a relaxed author.
If I wanted to spend most of my time doing something that made me miserable, I would go back to my old day job in consulting. I was paid well and worked fewer hours overall.
But I measure my life by what I create, and if I am not working on a creative project, I am not able to truly relax in my downtime. There are always more things I want to learn and write about, always more stories to be told and knowledge to share. I dont want to kill my writing life by over-stressing or burning out as an author.
I write what I love and follow my Muse into projects that feel right. I know how to publish and market books well enough to reach readers and make some money. I have many different income streams through my books, podcast and website.
Of course, I still have my creative and business challenges as well as mindset issues, just like any writer. That never goes away. But after a decade as a full-time author entrepreneur, I have a mature creative business and Ive relaxed into the way I do things.
I love to write, but I also want a full and happy, healthy life. Im still learning and improving as the industry shifts and I change, too. I still have ambitious creative and financial goals, but I am going about them in a more relaxed way and in this book, Ill share some of my experiences and tips in the hope that you can discover your relaxed path, too.
Mark: One of the most fundamental things you can do in your writing life is look at how you want to spend your time. I think back to the concept of: You're often a reflection of the people you spend the most time with. Therefore, typically, your best friend, or perhaps your partner, is often a person you love spending time with. Because theres something inherently special about spending time with this person who resonates in a meaningful way, and you feel more yourself because you're with them.
In many ways, writing, or the path that you are on as a writer, is almost like being on a journey with an invisible partner. You are you. But you are also the writer you. And theres the two of you traveling down the road of life together. And so that same question arises. What kind of writer-self do you want to spend all your time with?
Do you want to spend all your time with a partner that is constantly stressed out or constantly trying to reach deadlines based on somebody else's prescription of what success is?
Or would you rather spend time with a partner who pauses to take a contemplative look at your own life, your own comfort, your own passion and the things that you are willing to commit to? Someone who allows that all to happen in a way that feels natural and comfortable to you.