Robert W. Bly - How to Write & Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audio Programs, DVDs, and Other How-To Content

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Table of Contents

Praise for How To Write & Sell Simple Information for Fun and Profit

If a recognized authority said to you, You can write a nonfiction book on a topic even if you possess only what I call thin credentials, would you believe you actually can?

Believe. Thats because the authority is Bob Bly. Bob Bly has the unique ability to show us: what we may have thought is creatively impossible is not only possible but logical.

If ever youve hadand suppressedthe urge to write a book or an article or an ad or a mailing or an online presentation, grab this book and devour it. It just might be the catalyst that changes your life.

Herschell Gordon Lewis, author of Internet Marketing: Tips, Tricks and Tactics

This book contains the most detailed, concise, and useful information Ive ever found on earning a six-figure income as a writer. I anticipate that the in-depth, how-to secrets in this book will be worth well over $100,000 to me in the next nine months alone.

Joshua T. Boswell, freelance copywriter

Writers should stop wasting time and start reading and applying Bob Blys newest book, How to Write and Sell Simple Information for Fun and Profit . Bob Blys right on the target, as usual. This book will save every new writer a ton of time getting in print and paid. Bly got to the top by writing accurate, easy-to-use, how-to books. This ones a dandy!

Gordon Burgett, author of How to Get Your Book Published Free in Minutes and Marketed in Days

As I write this, Im only on page 39... and its clear this book is classic Bob. From the full picture he gives of todays evolved infopublishing opportunities to the half-dozen new product ideas hes given me already, this thing is jammed with valuable insights. Not to mention, Bob gives rock-solid instructions on how to make it all happen. Great stuff!

John Forde, six-figure copywriter and founding editor, CopywritersRoundTable.com

What do you get when you mix incomparable information with an incomparable writing style? You get Bob Blys latest book. Bob lays out a path to success. All you have to do is follow it!

Marilyn Pincus, author of GET THE JOB! Interview Strategies That Work

Bob Bly gives the step-by-step details which every aspiring writer needs. Read these pages, apply them to your writing and you will have fun and profit.

W. Terry Whalin, publisher and author of Jumpstart Your Publishing Dreams

This is a valuable resource for not only the newbie writer but for the most experienced writer as well. Bob goes beyond theory and supplies the practical how to of making money.

MaryEllen Tribby, founder/CEO, WorkingMomsOnly.com

Copyright 2010 by Robert W. Bly. All rights reserved.

Published by Linden Publishing
2006 South Mary
Fresno, California 93721
559-233-6633 / 800-345-4447

To order another copy of this book, please call
1-800-345-4447.

ISBN 978-1884995-60-6

Printed on acid-free paper.

135798642

Library of Congress Cataloging-in-Publication Data

Bly, Robert.

How to write and sell simple information for fun and profit: your guide to writing and publishing books, e-books, articles, special reports, audio programs, DVDs, and other how-to content / by Bob Bly.

p. cm.

Includes bibliographical references and index.

ISBN 978-1-884995-60-6 (pbk. : acid-free paper)

1. Authorship --Vocational guidance. 2. Authorship --Marketing.

3. Handbooks, vade-mecums, etc.--Authorship. 4. Handbooks, vade-mecums, etc.--Publishing. 5. Do-it-yourself work--Handbooks, manuals, etc.--Authorship. 6. Do-it-yourself work-- Handbooks, manuals, etc.--Publishing. 7. Freelance journalism. 8. Information services industry. I. Title.

PN151.B625 2010

808.02023--dc22

2010021693

To David Kohn

Acknowledgments

Thanks to Stephen Mettee and Kent Sorsky at Quill Driver Books for having faith in me and in this book. And thanks to my family for enduring the neglect that preparing the manuscript necessitated. Additional thanks go to the how-to writers and information marketers who so graciously allowed me to reprint their comments, ideas, and samples of their work in this book.

Special thanks go to Fred Gleeck, a pioneer in Internet information marketing. Fred got me into Internet marketing, taught me the business, and a great many of the techniques presented in this book were first perfected or pioneered by him. I have personally made hundreds of thousands of dollars selling information online following Freds advice.

I urge you to visit Freds websitesFredInfoBootCamp.com and FredGleeck.comto learn about the valuable in-depth training he has to offer.

If you put off your pursuit of knowledge for a suitable moment, that moment will never come. If you delay a task until conditions are favorable, favorable conditions will never arise.

Dale Salwak, Teaching Life: Letters from a Life in Literature

Introduction

D o you have a burning desire to educate; to explain; to communicate; to exchange information and ideas; to share your knowledge, learning, and experience with othersand to put down what you know on paper?

If so, how-to writing may very well be the ideal freelance writing and information packaging niche for you. And in this book, Im going to show you how to profit handsomely by teaching others what you know through your writings.

Do you worry that the Internet has destroyed the market for books and other how-to materials, because Google now allows users to find any fact with a quick online search? Quite the opposite is true.

The Web puts a dizzying amount of information, today called content, at our fingertips. But thats all most of it israw data, facts, and information. As how-to writers, we must go far beyond presenting mere facts. Our mission is to show our readers, step-by-step, how to do something they want to do, or attain something they want to attain, or transform from the person they are now into the person they want to be; e.g., how to get out of debt, find a mate, advance in ones career, lose weight, get fit, survive bankruptcy, overcome infertility, train ones dog, become rich, or achieve other important goals, dreams, and ambitions.

And, even in a world dominated by Googles ocean of data, the wisdom, knowledge, and guidance people are seeking is in short supply. As librarian Richard Yates once observed, We are drowning in information but starved for knowledge. As a result, the publics appetite for how-to material is insatiable, anddespite the Internet users mantra that information should be freereaders eagerly open their wallets to obtain it:

A recent Google search turned up 1.24 billion Web pages containing the words how to, and a search on Amazon found 939,181 books with how-to in their title or subtitle. Americans spent $693 million on self-help books alone last yearand given the current economic trouble, that number is almost certain to rise.

The American Self-Help Clearing House lists more than 1,000 self-help groups worldwide. According to Marketdata Enterprises, sales of self-help products in the United States were $9.6 billion in 2005and these sales are growing 11.4 percent annually. An article in the July 2009 edition of Time magazine reports that North Americas self-help industry grosses $11 billion a year.

Some of the best-selling books of all time are how-to and self-help titles. Dale Carnegies How to Win Friends and Influence People, in print since 1936, has sold 50 million copies. Since its publication in 1970, Richard Bolles What Color Is Your Parachute? has spent 288 weeks on the New York Times best-seller list and has sold more than 8 million copies.

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