Brian Moeran - The Business of Creativity

Anthropology and Business: Crossing Boundaries, Innovating Praxis

SERIES EDITOR: Timothy de Waal Malefyt, Fordham School of Business

Both anthropology and business work at the forefront of culture and change. As anthropology brings its concerns with cultural organization and patterns of human behavior to multiple forms of business, a new dynamic of engagement is created. In addition to expanding interest in business as an object of study, anthropologists increasingly hold positions within corporations or work as independent consultants to businesses. In these roles, anthropologists are both redefining the discipline and innovating in industries around the world. These shifts are creating exciting cross-fertilizations and advances in both realms: challenging traditional categories of scholarship and practice, pushing methodological boundaries, and generating new theoretical entanglements. This series advances anthropologys multifaceted work in enterprise, from marketing, design, and technology to user experience research, work practice studies, finance, and many other realms.

All patterns of creative activity are trivalent: they can enter the service of humour, discovery, or art.
Arthur Koestler, The Act of Creation

The conclusion of your syllogism, I said lightly, is fallacious, being based on licensed premises.
Flann OBrien, At Swim-Two-Birds

The aspects of things that are most important for us are hidden because of their simplicity and familiarity. (One is unable to notice something because it is always before our eyes.)
Ludwig Wittgenstein, Philosophical Investigations

I conceive of the art of painting as the science of juxtaposing colours in such a way that their actual appearance disappears and lets a poetic image emerge.
Ren Magritte

Divide a loaf by a knifewhats the answer to that?
Lewis Carroll, Through the Looking Glass, and What Alice Found There