Lowell D. Thompson - Branding Humans: Selling White Supremacy to America

AN ADMANS BRAND-NEW ANSWER TO AMERICAN RACISM.

50 years after becoming one of the first AfrAmericans creating

advertising for the worlds biggest brands, Lowell Thompson tackles

what he calls the biggest branding campaign of all, the branding of

the human race.

In 1968, 3 months after the nationwide riots following the

assassination of Dr. Martin Luther King, Jr., I got my first job in a

big-time advertising agency, Foote, Cone & Belding. It was a time when

corporate America first opened its door to non-white folks. I walked

right in. I was 20 years old.

For the next 35 years, working for other agencies, Thompson created

ads and commercials for brands like Coca Cola,McDonalds, United Airlines, Tasters Choice, Kemper Insurance, Washington Mutual, Allied Van Lines, Proctor & Gambles Tide, Miller Brewing Co., Budweiser, Bisquick, Michelob Golden Draft, International Harvester, and more

But it was only after he became a writer/artist that it hit him

that what hed learned in advertising could help solve Americas

oldest, most seemingly intractable problem. I suddenly saw that the

techniques and tactics ad agencies use to brand products and services

are similar to the ones Amerocrats used to brand people White or

Black...as well as Redskins, Wetbacks, Japs and so on Thompson

says. The idea that humans can be color-coded and divided into

separate, distinct races (with whites on top and blacks on

bottom) is oneof the wrongest (and deadliest) in human history,

Thompson says. It started when Europeans began the conquest of the

Americas.

Branding Humans shows how and why this idea took such deep roots

here. Call it, Thompsons Theory of Human Branding, (TTHB).

.Americans were sold on this idea just like we were sold on McDonalds hamburgers,

Coca-Cola, Kelloggs Cornflakes, and other brands. And for the same reason. Profit and Power.

The rise of Trumpism and white nationalism is the supremacists last gasp/grasp for

brand dominance. Its time to build a newer, truer, hipper, full-color brand for America now...to finally reject the centuries-old pseudo-science of race. Its time for U.S. to embrace the Whole Human Spectrum...and show the world its beauty and power, Thompson says.

True to his creative roots, Thompson lays it all out with a quick, witty, no-fat, adstyle that even white supremacists can understand, and might, if they let themselves - enjoy.