Seth Godin - V Is for Vulnerable: Life Outside the Comfort Zone
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- Book:V Is for Vulnerable: Life Outside the Comfort Zone
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- Year:2012
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SETH GODIN is the author of The Icarus Deception and more than a dozen other books. Hes also the founder of two successful Internet companies, a popular speaker, and a part-time instructor of style canoeing. The best way to keep up with his ideas is to read his blog (visit sethgodin.com and click on his head). His favorite picture book is Hand, Hand, Fingers, Thumb.
HUGH MACLEOD worked as an advertising copywriter for more than a decade while developing his skills as a cartoonist and pundit. He sells limited edition art and gives away cartoons and ideas at gapingvoid.com . More than four million people have downloaded the original post, How to Be Creative, which inspired the bestselling book Ignore Everybody. He also lectures and consults on Web 2.0 and how it helps a businesss purpose and culture. His latest book is Freedom Is Blogging in Your Underwear.
ALSO BY SETH GODIN
The Icarus Deception
Whatcha Gonna Do with That Duck?
Linchpin
Tribes
Meatball Sundae
All Marketers Are Liars
The Dip
Free Prize Inside
Purple Cow
Survival Is Not Enough
Unleashing the Ideavirus
Permission Marketing
Big Red Fez
The Big Moo
Small Is the New Big
Poke the Box
We Are All Weird
A NXIETY is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome of your work and youll soon come to believe them. Worry is not preparation, and anxiety doesnt make you better.
B IRL that log. Find your balance by losing it, and commit to feet in motion until youre birling and the log is spinning. The log isnt going to spin itself, you know. A spinning log is stable for a while, but not forever. Thats why birling is worth watching.
C OMMITMENT is the only thing that gets you through the chasm. Commitment takes you from thats a fine idea to its done. Commitment is risky, because if you fail, its on you. On the other hand, without commitment, you will fail, because art unshipped isnt art.
D ANCE with fear. Dance with done. Dance with the resistance. Dance with each other. Dance with art.
E FFORT isnt the point, impact is. If you solve the problem in three seconds but have the guts to share it with me, its still art. And if you move ten thousand pounds of granite but the result doesnt connect with me, Im sorry for your calluses, but you havent made art, at least not art for me.
F EEDBACK is either a crutch or a weapon. Use feedback to make your work smaller, safer, and more likely to please everyone (and fail in the long run). Or use it as a lever, to further push you to embrace what you fear (and what youre capable of).
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