Lightfoot - Tomorrows naked lawyer : NewTech, NewHuman, NewLaw : how to be successful, 2015 to 2045

tomorrows naked lawyer

is published by Ark Group in association with Managing Partner

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ISBN:

978-1-78358-173-3 (hard copy)

978-1-78358-174-0 (PDF)

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The copyright of all material appearing within this publication is reserved by the authors and Ark Conferences 2014. It may not be reproduced, duplicated or copied by any means without the prior written consent of the publisher.

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MP0011

Contents

AND SO it began Exactly four years since the naked lawyer hip hopped and jazzed onto law law lands stage, after much soul searching, deliberation, and dogged determination, I sat down to bring the sequel to you. Here it is tomorrows naked lawyer my second book in the cheeky naked lawyer series. WooHoo! Prrrrrrrrrrrrrr.

Its not the book I intended to write, for writing a sequel is darn difficult, you see. The pressure and expectation I put on myself to produce a book to follow on from my (well-received) first effort was exacerbated and amplified by our world continually moving along at an accelerating speed, in so many fields, that I found it difficult to bring together a coherent manuscript that wouldnt be out of date by the time you came to read it! And, no doubt, it may already be so!!! Harrumph! Hey-ho, onward we go

Theres just so much really good stuff I wanted to try this time around, so much I wanted to talk about and share with you that, inevitably, I had to be rather ruthless with the final material to make sure that it met the quality standard of the naked lawyer series. I came to the realisation during the research stage that I had way too much material, too many topics I was bursting to explore, and an abundance of ideas to pursue so that, to remain focused on producing a manuscript about the innovation of the ROAR model to benefit the lawyer of today, tomorrow, I had to remind myself that if it doesnt fit in, then it doesnt fit in. Focus pussycat, focus. Prrrrrrrrrrrrrrrrrr.

The positive way to look at this, of course, is to realise that there is definite scope for a third book in the naked lawyer series! But lets chat about tomorrows naked lawyer, shall we?

I hope you will agree, once youve turned the final page, that this book met (or exceeded) your expectations. Its rather different to whats out there already. Similar in mischievous theme and naughty style to the naked lawyer, naturally, but thats where the similarity ends. This book picks up where the previous one ended with a quick recap and reflection on the themes and lessons of the first book, and then moves swiftly on to cover the evolution of the ROAR model (in theory and practice) in this Digital, Technological, and Robotic Age.

tomorrows naked lawyer is VERY futuristic (future focused), as well as being practical today (present focused), proffering insights, ideas, and examples which can be put into practice today to help you, the individual lawyer, and your business to grow toward, and be prepared for, the future.

Im going to share with you some of the stuff Ive shared with clients, delegates at conferences and private gatherings Ive spoken at since the naked lawyer was published back in November 2010 to present day (i.e. over the past four years, 2010 to 2014). Im also going to share with you case studies, interviews with, and comments from leading people in the law, and (to some degree, more importantly) those outside of the profession, some of whom have practised the ROAR model these past four years and achieved outstanding results. And, Im going to be sharing with you my experience (positive and negative) during this period along with my insights into our likely future.

As you may suspect and expect, I build on the current thinking of a variety of subjects and explore, debate, and challenge conventional thinking and wisdom, particularly with regard to marketing, branding, technology, and the future of law for the period 2015 to 2045.

No, I dont have a crystal ball! No, I dont profess to be a soothsayer and don cape and pointy hat!! No, I dont have the talent, audacity, or balls (Im a naked lady lawyer) to predict what our exact future is going to be!!! But YES, I do have the courage to attempt to predict what our future is likely to be, based on compelling research and thought leadership from a wide spectrum of resources and fields, and through speaking with a variety of authoritative, respected, admired, and credible people.

As ever, I dont anticipate that all (or presume that any) of you will simply accept and/or agree with all (or any) of what I say. In fact, I positively encourage you to question, reflect on, and debate the content with your colleagues, your friends, and most of all, yourself. For it may well be that while reading tomorrows naked lawyer you experience a eureka moment and need to prance off and give yourself a good talking to in search of the answers to questions you may be asking yourself as a direct outcome of what you read.

Please note: I dont have all the answers. I believe my job is to comfort those of you who have questions. In true NAKED LAWYER style I reckon my role is also to provoke those of you who are meandering along, and to entice you at the very least to begin to be curious, and at best to be stimulated to enquire about the possibilities for your future. Period. And, by the end of the read, if I have achieved this for you, then my job is done. If you are dissatisfied, then go ROAR in the mirror!

why write tomorrows naked lawyer?

Ive written tomorrows naked lawyer because of readers demands, publishers expectations, my personal desire to help, and love of the law and justice. Bottom line: I was egged on to do it from numerous quarters, and no persuasion was necessary. tomorrows naked lawyer exists now because those who read the first book want more goodies, more dancing, more ROARing, and updated prrrrrrrrrrrrrrrrrrrrrrrrring.

the naked lawyer has been a best-seller, read feverishly around the globe and in every corner. Its enjoyed a long-run. It has helped countless lawyers, law firms, and businesses of law and I wish to continue helping wherever possible! Accordingly, questions, answers, and insights in relation to the legal world need to be explored and shared further. Its timely.

Since the dawn of mankind, we have evolved to survive many challenges, radical changes, disruptions, and ages. In the legal world and beyond, we are now experiencing a new Artificially Intelligent and Robotic Age, and those who want to survive it and be a part of it will need to evolve too. Todays lawyers, legal leaders, entrepreneurs, you and I, face an uncertain future. With changes already underway to everything from training culture, the competitive environment, to different modes of service delivery, we need to equip ourselves for the road ahead.