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Robert Spector - The Nordstrom Way to Customer Experience Excellence: Creating a Values-Driven Service Culture

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The fully revised and updated edition of the classic book about Nordstroms extraordinary customer service

In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organizationin any industryin every corner of the world. This is not a book about selling shoes or clothes or cosmetics or jewelry. It is a book about how underlying values such as respect, trust, compensation and, even fun, are the building blocks of a culture where employees are empowered to consistently deliver a world-class experience to customers.

Nordstrom believes that the employee experience determines the customer experience, and that when you attract and reward people who are comfortable in a service-oriented culture, then everyone succeedsboth individually and collectively. No wonder Nordstrom is one of only five companies to make Fortunes Best Companies to Work For and Most Admired lists every year since those surveys have been taken.

With new interviews from senior Nordstrom executives and family members, the book explains how to successfully respond to todays tech-savvy, time-crunched customers who demand a convenient, seamless, painless, personal experience across all channels. Nordstrom gives its frontline people all the digital tools necessary to satisfy the customerand your organization must do the same, if it wants to adapt.

The authors show what it takes to earn brand loyalty, lead through change and uncertainty, and combine extraordinary brick-and-mortar with online experiences.

The single most important reason we try to provide great service is this: It enables us to sell more, says co-president Blake Nordstrom, great-grandson of the founder. The best way for our company to achieve results is to do whats best for the customer.

In this book, readers will find:

  • Suggestions for becoming the Nordstrom of your industry
  • The ten values that define a customer-driven culture
  • Lessons for providing superior service and experience across all channels

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Table of Contents List of Illustrations Chapter 1 Chapter 5 Chapter 8 - photo 1
Table of Contents
List of Illustrations
  1. Chapter 1
  2. Chapter 5
  3. Chapter 8
Guide
Pages
THE NORDSTROM WAY TO CUSTOMER EXPERIENCE EXCELLENCE

THIRD EDITION

CREATING A VALUES-DRIVEN SERVICE CULTURE

ROBERT SPECTOR & BREANNE O. REEVES

The Nordstrom Way to Customer Experience Excellence Creating a Values-Driven Service Culture - image 2

Copyright 2017 by Robert Spector and breAnne O. Reeves. All rights reserved

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com . Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at www.wiley.com/go/permissions .

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor the author shall be liable for damages arising here from.

For general information about our other products and services, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002.

Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com . For more information about Wiley products, visit www.wiley.com .

Library of Congress Cataloging-in-Publication Data:

Names: Spector, Robert, 1947 author. | Reeves, breAnne O., 1980 author.

Title: Nordstrom way to customer experience excellence : creating a values-driven service culture / Robert Spector, breAnne O. Reeves.

Other titles: Nordstrom way to customer service excellence

Description: Third edition. | Hoboken, New Jersey : John Wiley & Sons, Inc., [2017] | Earlier edition published as: The Nordstrom way to customer service excellence : a handbook for implementing great service in your organization. | Includes bibliographical references and index. | Identifiers: LCCN 2017019609 (print) | LCCN 2017033173 (ebook) | ISBN 9781119375371 (pdf) | ISBN 9781119375388 (epub) | ISBN 9781119375357 (pbk.)

Subjects: LCSH: Customer servicesUnited StatesHandbooks, manuals, etc. | Nordstrom (Firm)Management. | Department storesUnited StatesManagement.

Classification: LCC HF5415.5 (ebook) | LCC HF5415.5 .S626785 2017 (print) | DDC 658.8/12dc23

LC record available at https://lccn.loc.gov/2017019609

Cover Design: RSi

In loving memory of my parents,

Fred and Florence Spector,

who taught me The Spector Way:

Work hard, be good, do well.

R.S.

Thank you, Clara June Reynolds,

for reminding me every single day,

to stay silly, be nice, put others first,

enjoy life, and most importantly, have fun!

B.O.R.

Your beliefs

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