Paul Brunt - Research Methods in Tourism, Hospitality and Events Management
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In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.
Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional by-hand methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research.
The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of PowerPoint slides for lecturers.
Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.
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- Paul Brunt
- Susan Horner
- & Natalie Semley
SAGE Publications Ltd
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London EC1Y 1SP
SAGE Publications Inc.
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Paul Brunt, Susan Horner and Natalie Semley 2017
First published 2017
Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, this publication may be reproduced, stored or transmitted in any form, or by any means, only with the prior permission in writing of the publishers, or in the case of reprographic reproduction, in accordance with the terms of licences issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside those terms should be sent to the publishers.
All material on the accompanying website can be printed off and photocopied by the purchaser/user of the book. The web material itself may not be reproduced in its entirety for use by others without prior written permission from SAGE. The web material may not be distributed or sold separately from the book without the prior written permission of SAGE. Should anyone wish to use the materials from the website for conference purposes, they would require separate permission from us. All material is Paul Brunt, Susan Horner and Natalie Semley, 2017
Library of Congress Control Number: 2017931613
British Library Cataloguing in Publication data
A catalogue record for this book is available from the British Library
ISBN 978-1-47391-914-3
ISBN 978-1-47391-915-0 (pbk)
Editor: Matthew Waters
Assistant editor: Lyndsay Aitken
Production editor: Sarah Cooke
Copyeditor: Sharon Cawood
Proofreader: Lynda Watson
Indexer: Silvia Benvenuto
Marketing manager: Alison Borg
Cover design: Francis Kenney
Typeset by: C&M Digitals (P) Ltd, Chennai, India
Printed in the UK
- 273
- 273
Paul helped develop the first tourism and hospitality degrees at the University of Plymouth in the early 1990s.
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