R. Roosevelt Thomas - Beyond Race and Gender: Unleashing the Power of Your Total Workforce by Managing Diversity

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BEYOND RACE AND GENDER Unleashing the Power of Your Total Work Force by Managing Diversity R.ROOSEVELT THOMAS, Jr. amacom American Management Association

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title	:	Beyond Race and Gender : Unleashing the Power of Your Total Work Force By Managing Diversity
author	:	Thomas, R. Roosevelt.
publisher	:	AMACOM Books
isbn10 | asin	:	0814478077
print isbn13	:	9780814478073
ebook isbn13	:	9780585022048
language	:	English
subject	Minorities--Employment, Women--Employment, Personnel management, Corporate culture, Organizational change, Diversity in the workplace.
publication date	:	1991
lcc	:	HF5549.5.M5T46 1991eb
ddc	:	658.3
subject	:	Minorities--Employment, Women--Employment, Personnel management, Corporate culture, Organizational change, Diversity in the workplace.

This book is available at a special discount when ordered in bulk quantities. For information, contact Special Sales Department, AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Library of Congress Cataloging-in-Publication Data Thomas, R. Roosevelt. Beyond race and gender: unleashing the power of your total work force by managing diversity / R. Roosevelt Thomas, Jr. p. cm. Includes bibliographical references (p. ) and index. ISBN 0-8144-5014-8 ISBN 0-8144-7807-7 (pbk.) 1. Minorities-Employment 2. Women-Employment. 3. Personnel management. 4. Corporate culture. 5. Organizational change. I. Title. II. Title: Managing diversity. HF5549.5.M5T46 1991 90-56412 658.3-dc20 CIP 1991 R. Roosevelt Thomas, Jr. All rights reserved. Printed in the United States of America. This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. First AMACOM paperback edition 1992. Printing number 18 19 20

This book is dedicated to my wife, Ruby our children, Shane, April, and Jarred my mother, Icye Potts Thomas my grandmother, the late Lela Margaret Potts my father, Rufus R. Thomas, Sr. my aunt, Sara Potts my brother, Robert, and his wife, Carol, and their children, T.J. and Jason

Page vii Contents Foreword by James E. Preston, CEO, Avon Products, Inc. ix Preface xiii Acknowledgments xvii 1 Up Against the Limits 1 2 Beyond Traditional Approaches 16 3 Getting Ready for Change 34 4 Cultural Change: An Action Plan 50 5 "What If?" A Report on the Idea 72 6 Research: First Steps Toward Managing Diversity- Culberson Industries 97 7 Settling in for the Duration-Avon Products, Inc. 120 8 Managing Diversity and Total Quality: An Integrated Strategy for Organizational Renewal 159 9 Questions and Answers for Managers 167 Notes 183 Index 185

Page ix Foreword Managing diversity is an idea whose time has come. More and more, corporations and organizations of all kinds are awakening to the fact that a diverse work force is not a burden, but their greatest potential strengthwhen managed properly. One reason for the awakening is the increasingly diverse marketplace of this country. Who can best understand and serve this changed and changing market? Certainly not the "old-boy network." It takes a diverse work force at all levels of the company, including senior management. A second and even more urgent reason for the interest in managing diversity is the stark facts of demographics. The growth in the U.S. labor force now and for the foreseeable future will be largely composed of women, minorities, and immigrants. They will constitute about 85 percent of the new entrants in the work force, according to the landmark Hudson Institute Study. Companies now realize they must attract, retain, and promote this full spectrum of people just to keep the business running. So great is their need that advice on the management of diversity has suddenly become a growth industry.

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