Ian Wallis - Business Gurus That Changed the World

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BUSINESS
GURUS

THAT CHANGED THE WORLD

EDITED BY IAN WALLIS

JAICO PUBLISHING HOUSE

Ahmedabad Bangalore Bhopal Bhubaneswar Chennai
Delhi Hyderabad Kolkata Lucknow Mumbai

Published by Jaico Publishing House
A-2 Jash Chambers, 7-A Sir Phirozshah Mehta Road
Fort, Mumbai - 400 001
www.jaicobooks.com

Crimson Publishing

Original English language edition published by
Crimson Publishing
Westminster House, Kew Road
Richmond, Surrey, TW9 2ND, UK
All Rights Reserved.

To be sold only in India, Bangladesh, Bhutan,
Pakistan, Nepal, Sri Lanka and the Maldives.

BUSINESS GURUS THAT CHANGED THE WORLD
ISBN 978-81-8495-283-4

First Jaico Impression: 2012

No part of this book may be reproduced or utilized in
any form or by any means, electronic or
mechanical including photocopying, recording or by any
information storage and retrieval system,
without permission in writing from the publishers.

Contents

Foreword

About the authors

Acknowledgements

Chris Anderson

Igor Ansoff

Richard Bandler and John Grinder

Ken Blanchard

Edward de Bono

Warren Buffet

Dale Carnegie

Robert Cialdini

Jim Collins

Stephen Covey

Peter Drucker

Tim Ferriss

Michael George

Michael Gerber

Malcolm Gladwell

Seth Godin

Charles Handy

Frederick Herzberg

Napoleon Hill

Guy Kawasaki

Richard Koch

John Kotter

Tom Peters

Michael Porter

Ricardo Semler

Peter Senge

James Surowiecki

Sun-Tzu

Foreword

Loving business and desiring to learn more about it, I always wanted to study for an MBA. However, like so many people, I became caught up in a highly successful growing business which left me no time to consider even a part-time MBA. After my first business, I almost immediately set up another, and so the MBA never happened. But with every year that passes, although I know more about business than the year before, I also know that there is more I want to know than ever. I have read material about and by a number of the business gurus featured in this book, but longed to have the time to read much more. In todays world, it seems time is our most precious commodity, and so very few of us have the time to read anywhere near as much as we would like.

This book is a great solution for me and I hope it will prove the same for you. It is designed to summarize the key theories each guru has developed and to provide enough context and background for you to grasp the basics of them all. I would expect that everyone reading this book will want to go on to read more about or by some of the thought leaders included here; one key objective of this book, therefore, is to guide you to decide which thinkers you would like to learn more about.

The pace of change in business has picked up substantially in the last decade, with digital capabilities challenging established business models in many industries. We have included what we believe to be the best mix of classic business thinking and the best of the new wave of digital visionaries. Inevitably, we have had to exclude a number of worthy gurus.

I hope this book will prove useful to a very broad audience: from business studies students at schools and colleges, middle managers hungry to learn more, to entrepreneurs running their own business. Please do let us know what you think of Business Gurus. We expect to issue updated editions in the future, bringing in newer thought leaders and incorporating feedback from readers. Please email your feedback to businessgurusfeedback@ crimsonpublishing.co.uk.

We live in incredibly interesting times. The business world is changing rapidly and offers countless opportunities today, as well as countless threats. Yet, as some of the wise people featured in this book have commented, business fundamentals remain the same: it is about giving customers what they want and earning a sensible profit for doing so. I firmly believe that the classic business strategies included here remain as useful as when they were first written; when blended with the best in contemporary thinking it should lead to resounding business success.

David Lester

December 2011

London

About the authors

Mirza Aiz Baig, MBA
Mirza was awarded a Bachelor of Veterinary Science from the University of Liverpool, is a member of the Royal College of Veterinary Surgeons and has an MBA from Henley Business School. He is a commercially minded life science professional for the health care sector, with expertise in business development, team leadership and stakeholder management.

Colin Barrow, MBA, FRSA
Colin was until recently head of the Enterprise Group at Cranfield School of Management, where he taught entrepreneurship on the MBA and other programs. He is a visiting professor at business schools in the US, Asia, France, Ireland and Austria, and has been a non-executive director on a venture capital fund. He is the author of more than 20 business books including Business Plans for Small Businesses (published by Crimson).

Ditlev Bredahl, MBA
Ditlev is an internet and hosting veteran and the founder and CEO of OnApp, a leading provider of software for hosts. Before founding OnApp, he led UK2 Groups hosting companies as managing director and CEO, and spearheaded the launch of VPS.NET, which now operates one of the worlds five largest public clouds. Ditlev has an MBA in International Business from the European Institute for Public Affairs and Lobbying in Brussels.

Gerard Burke
Gerard is the founder and MD of Your Business Your Future, the UK's leading specialist provider of development programs for ambitious owner-managers. He is a senior visiting fellow at Cass Business School in London and a high-profile speaker, writer and media commentator on owner-managers and their businesses. Gerard was previously on the faculty at Cranfield School of Management for 12 years and prior to that spent 10 years as a management consultant with PricewaterhouseCoopers.

Robert Craven
Robert is a best-selling author, entrepreneur and managing director of The Directors' Centre. He shows ambitious business directors how to run significantly more successful businesses. The 'UK's #1 speaker" (speakermix.com), Robert delivers consulting work for, and is a personal mentor to, the leaders of a number of growing businesses in the UK. He is the author of Grow Your Service Firm and Bright Marketing (both published by Crimson).

Christopher Fung
Christopher is the managing director of Crussh, the UK's leading healthy eating chain, serving juices, smoothies and fit food in 26 sites across Central London. An ex-Bain & Co consultant, he is responsible for the overall direction of the company, and ensuring the success of the growth plan. In the past few years he has overseen the turnaround of the business and the building of the Crussh brand as it stands today, as well as setting the vision for their range of food and drinks.

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