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Jeff Walker [Walker - Launch

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Jeff Walker [Walker Launch

Launch: summary, description and annotation

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Launch will build your business - fast. In the book, a New York Times Number One bestseller, Jeff Walker reveals how to sell anything online, make a fortune and fulfil your dreams. Whether youve already got a business or youre itching to start one, this book provides the perfect recipe for how to do it. No wonder Brendon Burchard called it the most important book ever written on online marketing.
What if you could launch like Apple or one of the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you could all but eliminate the competition? And you could do all of that, no matter how humble your business or budget?
Since 1996 Jeff Walker has been creating hugely successful online launches. After building his first internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented...

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Launch

This is a GREAT book about launching products and growing businesses, but its about so much more. Its about creating a movement, making an impact, and delivering huge value into the marketplaceand its based on experience and results. If you want to bring your product, business, or movement into the world in a big way, then LAUNCH is your recipe book.

Daniel G. Amen, MD, Author of Change Your Brain, Change Your Life and eight other New York Times Bestsellers

The title of this book, LAUNCH, is uniquely appropriate because Jeff Walker is the pioneer innovator of online marketing launches, as well as the online marketing industrys foremost teacher. The careers of thousands of successful online entrepreneurs have already been launched by Jeffs extraordinarily practical concepts, structures, strategies, tools, and processes. LAUNCH is a must read for all marketersthe go-to handbook for making money selling anything on the Internet.

Dan Sullivan, President and Founder of The Strategic Coach

It took me four years to grow my first business to $5 million. Using Jeff Walkers product launch model, I was able to hit $5 million in salesin a brand-new business nichemy first year. Jeff has created one of the most important innovations in marketing in the last 100 years.

Eben Pagan, Founder of Hot Topic Media and Serial Online Entrepreneur

Business is a succession of launchesnew products, projects, promotions, incentives, partnerships, etc. To succeed youll need to master the launch. To do so youll want to study the master of the launchJeff Walker. Ten thousand hours and millions of dollars later, he has figured it out. Read this book and shorten your path to profits dramatically.

Darren Hardy, Publisher and Founding Editor of SUCCESS and New York Times Bestselling Author of The Compound EffectJumpstart Your Income, Your Life, Your Success

This book is a must read for everyone trying to influence and change peoples lives in a positive way. Its a GREAT business book, but its also much more than a business book. I plan to get a copy for every Hay House author.

Reid Tracy, CEO, Hay House, Inc.

Even though I am a 30+ year veteran in direct marketing, this book made me realize how much there is still to learn about being an excellent marketer... and a human being as well. As one of the heroes among heart-based entrepreneurs on the planet, Jeff has written possibly the most important book about both direct response marketing and entrepreneurship in the last decade.

Anyone who thinks the word launch refers only to online marketing hasnt been paying attention to direct response marketing over the last five decades (or more). And anyone who thinks that Jeff Walker hasnt earned the right to own the word launch in todays marketing landscape also hasnt been paying attention.

LAUNCH is a must read for anyone in business todayexperienced or novicewho needs to get their product or service out to the world... and wants to do it with integrity and power.

Brian Kurz, Executive Vice President, Boardroom, Inc.

This is not just a book. Its a license to print money. (Okay, maybe Im overstating it a bit, but not by much.) I used Jeffs Product Launch Formula to create a seven-figure-plus business I absolutely love. And unlike some successful entrepreneurs, he holds nothing back. Its all herea proven strategy, real-world examples, and step-by-step instructionseverything you need to create a business youre crazy about while making an incredible living doing it.

Michael Hyatt, New York Times Bestselling Author and Founder of PlatformUniversity.com

The first day of launching a new business has always been a stressful, nerve-racking time. But since applying Jeff Walkers ideas, weve turned these launch days into moments of celebration, success, and amazing cash flow as our businesses have managed to pull in incredible customer demand on day one. This has added millions to our bottom line and raised the valuation of our company immensely as day-one sales trumped all expectation.

Vishen Lakhiani, Founder and CEO, Mindvalley

This isnt a book as much as it is a recipe and a blueprint for changing you and your familys financial fortune. It breaks down everything from the Seed Launch, where you start completely from scratch, all the way up to the mega JV Launches that can bring in millions in a matter of days. The process definitely takes some work, but if you get the process down and use it, then you can have nearly instant sales and momentum in your business. Not only will following Jeffs formula make your success more possible, it will make it more probable. So buy Jeffs bookafter all, hes the guy who sold a million dollars of his product in a single hour! LAUNCH has both of our full endorsements, and it can change your business and your life.

Joe Polish and Dean Jackson, ILoveMarketing.com

When it comes to Internet marketing, Jeff Walker is a bonafide genius. Now with LAUNCH, he maps out exactly how you can successfully market any product or service online. A must read for all serious entrepreneurs.

Randy Gage, Author of the New York Times Bestseller, Risky Is the New Safe

This book isnt just for people who want to make a lot of money in their businesses really fast. This is for people who want to live their best life, doing what they were born to do, and serving the world. I highly recommend this book to anyone that wants to make a bigger impact along with a much bigger income.

Christian Mickelson, CEO of CoachesWithClients.com

Wow! What can you say about Jeff Walker? This guy owns the launch space. Believe meif youre looking to launch a product, business, or even a book, then pick up this book and read it NOW. I guarantee you wont regret it.

Eric T. Wagner, Founder and CEO of Mighty Wise Academy, Writer on Forbes

If I could say one word about Jeff Walker and LAUNCH, it would be: IMPACT. If you are looking for a huge positive impact on your business, your family, or in life, then LAUNCH is a must read. Dont walk to get a copy... run, and let Jeff Walker help you create a great legacy for those around you.

JB Glossinger, Founder of MorningCoach.com

In the early days of Web marketing, it was complete freaking chaos online. We knew we had unprecedented access to vast global audiences, but we lacked a simple, elegant way of introducing new products and closing sales.

Enter Jeff Walker... who arrived well-versed in old-school direct marketing, coupled with a unique early-adopters grasp of the potential online. He explained his idea to me, early on, as simply turning a damn good sales letter on its side... and using every aspect of this powerful new technology to attract prospects, build their desire to the breaking point, and then transform their lives by fulfilling on the promises that drove them nuts over an extended process of education, sharing, and giving away teasingly good samples.

The launch formula he perfected produced results for us far beyond any of our other online marketing efforts... time after time after time. It was stunning. And fun. And elegant in its simplicity. Jeff codified the way online launches will be conducted for generations to come.

John Carlton, Legendary Copywriter and Author of The Simple Writing System and The Entrepreneurs Guide to Getting Your Shit Together

Ive known Jeff Walker for several yearsIve watched the way he does business. Its 100% based on building value, and thats exactly what this book does. In

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