Contents
Copyright Notice
Copyright 2014 by Matthew Paulson. All rights reserved.
No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles or reviews. Please do not participate in or encourage piracy of copyrighted materials in violation of the author's rights.
Published by American Consumer News, LLC.
First edition : July 2014.
ISBN : 978-0-9905300-0-8
Cover design : Ellen Jesperson ( www.ellenize.com )
Editing: Nadia Mulder
Printing : Amazon Create Space
Praise for "40 Rules for Internet Business Success"
"Matthew reminds us that whether bricks and mortar or online, building a business is a process of building relationships, creating value, acting with integrity, and using time-proven strategies for profitability. 40 Rules for Internet Business Success will walk you through that process from idea to money in the bank." Dan Miller, Author of New York Times bestseller 48 Days to the Work You Love www.48days.com
"If you are prepared to IGNITE your entrepreneurial journey, 40 Rules for Internet Business Success will inspire you to take massive action and provide you a proven game plan to turn your dream of building your own online business into a reality." John Lee Dumas, Host of Entrepreneur on Fire www.entrepreneuronfire.com
"Just one of Matthew Paulson's 40 Rules for Internet Business Success will greatly shorten your journey to your first (or greater) online income. All forty of the rules are proven wisdom from someone who has been there and done it. Read, take action, and you will see results." Jason Van Orden, Co-Founder of Internet Business Mastery www.internetbusinessmastery.com
"If your business has an Internet component, this book will give you bite-sized, actionable tips and advice to blow it out of the water. Written by an author who's actually done it, Matthew details how he grew, shifted, and pivoted in building his businesses." Emily Chase Smith, Author of The Financially Savvy Entrepreneur www.emilychasesmith.com
"Matthew is one of the rare breed of business writers who walks the walk. He's practicing, often in real time, what he's preaching. That's why I've been following everything he puts online for years. 40 Rules provides a unique insight into what it takes to grow a meaningful business from your laptop, and it shows us that having big financial results doesn't need to mean having big offices, staff, meeting schedules, and big managerial headaches." Dan Andrews, Founder of TropicalMBA and the Dynamite Circle www.tropicalmba.com
" 40 Rules for Internet Business Success was written from first-hand experience about what it really takes to build a money-making, online business from scratch. Matthew Paulson shows you exactly how to create a site (or several sites) that will allow you to live the life most people daydream about in their cubicle. Follow his advice, step-by- step, and you'll put yourself in a position to finally breakthrough and earn the money you deserve, working for yourself whenever and wherever you desire." Tim Bourquin, Co-Founder of After Offers and The Podcast Expo www.afteroffers.com
"With so much noise (and misinformation) in the world of teaching Internet business, it's refreshing to see actionable advice from an entrepreneur who has been there and done that. Matthew Paulson's 40 Rules for Internet Business Success provides a proven blueprint that will guide anyone who's willing to do the work and learn along the way to build their own online business." Tim Conley, Host of the Consulting Fuse Podcast www.consultingfuse.com
"Matthew isn't one of those people who just writes about success on the Internet; he's actually done it. For that reason, the advice given in his book is time-tested and truly valuable. Matthew has gained important experience as he's built several websites through the years; and these 40 Rules can help both the budding and experienced entrepreneur gain a better vision for their business." Spencer Haws, Founder of Niche Pursuits www.nichepursuits.com
"In 40 Rules for Internet Business Success , Matthew breaks down the roadmap that led him to become a seven-figure Internet business success story from making $25/month with advertising to becoming an "Internet millionaire" today! Along the way, you discover that winning the Internet business game isn't complicated, especially when you know the rules. If you want to build a bigger Internet business that nets you more money and pays you a higher salary, read this book." John McIntyre, Host of the McMethod Email Marketing Podcast www.themcmethod.com
" 40 Rules for Internet Business Success is not just a list of 40 items. It is a well-thought-out approach that, if followed closely, will lead to your own Internet business success. Clearly explained points (the rules) followed by action steps move you forward to achieve your goals." Chris Smit, Co-Host of This Week in Internet Business www.thisweekinInternetbusiness.com
"Matthew's revenue numbers are more impressive than any income report you'll see in the Internet marketing space. Even better, his business doesn't depend on teaching others how to build an online businessso take his 40 Rules to heart." Terry Lin, Host of the Build My Online Store Podcast www.buildmyonlinestore.com
Dedication
To my son Micah, I love you more than anything in the world. You provide all the inspiration I need to get up early every day and continue to grow my business.
To my wife Karine, thank you for encouraging me and supporting me in everything I do. Most importantly, thank you for being my best friend. I love you.
"All hard work brings a profit, but mere talk leads only to poverty. The wealth of the wise is their crown, but the folly of fools yields folly." Proverbs 14:23-24
Introduction
Having a dream and taking action to achieve that dream are two different things. There are a lot of people who would love to be the entrepreneur with the next big success story and a wildly profitable Internet business. They dream about living life on their own terms and not having to worry about money. They look up to successful entrepreneurs who have come before them, having escaped the 9 to 5, who found work they love doing while still making good money. Unfortunately, very few people who want to build their own online businesses are willing to take the necessary steps to make it happen. Of those who are willing to do the work, many are unsure of how to get started or how to continue their forward and upward momentum when they do. The dream of financial success and a lifestyle redesign remains just that, a dream.
The 40 Rules: Your Game Plan for Internet Business Success
Fortunately, your dream of developing an Internet business does not have to end in failure like so many others do. You can build a successful Internet business that will allow you to do the work you love, provide for your family, and enable you to live life on your own terms. There are two keys to becoming a successful online entrepreneur: having the will to work hard and having a proven game plan. While I cannot make you put in the long hours essential for a successful business, I can provide a proven plan and rules to follow based on my own experiences so you can build a profitable online business like I have.
The 40 Rules for Internet Business Success is designed for you to understand and implement ideas for your Internet business no matter what your goals are for online success. Whether you are creating an e-commerce store, an information product, a software-as-a-service business, a membership site, a company that provides professional services through the Internet or any kind of bootstrapped start-up, this book will provide wisdom and insight to build your Internet business the right way from the beginning. Comprised of forty different rules or principles that I have learned over the last eight years, this book takes you from initial thoughts all the way through the strategies that can take your successful business to the next level.