Mark Dodgson - Innovation: A Very Short Introduction
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- Book:Innovation: A Very Short Introduction
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- Publisher:Oxford University Press
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- Year:2018
- Rating:3 / 5
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Despite the differences in surname, Mark Dodgson and I are brothers. I have known him and his faults all his life. How he wrote a book like this with David Gann I have no idea, but here it is, and a very good book too.
It tells a fascinating story, and one of growing importance. The ability to innovate is both expected and valued in the worlds of science and the arts: here we read about its importance in the field of business, and about how vastly our lives have changedand continue to changebecause of the innovation talents of individuals, and the innovation strategies of forward-thinking companies. There is a great deal here to fascinate not only those who are professionally engaged in business, but everyone who takes an intelligent interest in how the world is managed.
Philip Pullman
Innovation driven by human ingenuity is key to creating a more sustainable and equitable future for all.
Paul Polman, CEO, Unilever
VERY SHORT INTRODUCTIONS are for anyone wanting a stimulating and accessible way into a new subject. They are written by experts, and have been translated into more than 45 different languages.
The series began in 1995, and now covers a wide variety of topics in every discipline. The VSI library currently contains over 550 volumesa Very Short Introduction to everything from Psychology and Philosophy of Science to American History and Relativityand continues to grow in every subject area.
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