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Ryan Levesque - Choose: The Single Most Important Decision Before Starting Your Business

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Ryan Levesque Choose: The Single Most Important Decision Before Starting Your Business
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    Choose: The Single Most Important Decision Before Starting Your Business
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What type of business should you start?
For the past 10 years, Inc. 500 CEO and #1 national best-selling author, Ryan Levesquefeatured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneurhas guided thousands of entrepreneurs through the journey of answering this question.
One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.
Instead of obsessing over whatas in what should you sell or what should you buildyou should first be asking who. As in who should you serve?
The what is a logical question that will come soon enough. But choosing your who is the foundation from which all other things are built.
That is what this book is all about.
If youve ever had the dream to start your own business, become your own boss, or do your...

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Praise for Choose Starting a business can be incredibly hardif you make the - photo 1
Praise for Choose

Starting a business can be incredibly hardif you make the wrong choices. Make the right choices, though, and your idea can quickly become a highly-profitable, mission-driven business with raving fans. Ryan is a great business mentor and hell save you a tremendous amount of time and money with this book.

Brendon Burchard, #1New York Times best-selling author of High Performance Habits

For any entrepreneur who wants to start or grow a business, Choose eliminates the fear and overwhelm by simplifying the process in a way you wont find anywhere else.

Hal Elrod, #1 best-selling author ofThe Miracle Morning book series

Whether youre looking to start your first side-hustle or you are a serial entrepreneur looking to launch your next million-dollar venture, stop what you are doing and read this book right now!

Kevin Harrington, original shark from the hit, Emmy-winning show Shark Tank and author of Key Person of Influence

Before you can scale up your business, you have to decide what business youre in. Choose is a book every aspiring entrepreneur must read before launching their business or entering a new market.

Verne Harnish, founder, Entrepreneurs Organization and best-selling author of Scaling Up

Starting a business may be the riskiest thing youll ever do. In Choose, Ryan Levesque cuts the risk down to size, helping you make the single, biggest choice you face: selecting the right market. Get this book and get started!

Michael Hyatt,New York Times best-selling author of Your Best Year Ever

50% of Americans dream of starting their own business. But only 5% make that dream a reality because most are afraid or just dont know what to do or where to start. This book is about to change that second statistic forever.

John Assaraf,New York Times best-selling author of Having It All and co-author of The Answer

If I were starting out again, Id be using Ryans strategy to help me figure out and test ideas. His approach is straight out of Ready, Fire, Aimadapted to todays amazing digital-based tools.

Michael Masterson, best-selling author of Ready, Fire, Aim

Ryan has reduced choosing your market to a sequence of precision quadrants that nullify your chances of diving into an empty swimming pool, breaking your neck, and plunging your family into ruin.

Perry Marshall, co-author of Ultimate Guide to Google AdWords and Ultimate Guide to Facebook Advertising, and author of 80/20 Sales & Marketing

Choose passion. Choose creativity. Choose to grow. Choose your own business, your own success, and your own future. Choose to explore and experiment, to fail and then flourish. Choose meaningful over mindless. Choose to create a life that you love madly. Your first step? Choose this book, Choose.

Sally Hogshead,New York Times best-selling author of Fascinate and How the World Sees You and CEO, How to Fascinate

Ryan Levesque gives you something Ive never seen beforea detailed process to analyze any business model and market, and systematically answer the single most important question will this actually work?

Jeff Walker, author of the #1 New York Times best-seller Launch

It will change the way you think about your past business failures, the mistakes we all make along the way, and what you could now do instead. This is the book youll wish you had before you launched your first business and the one that will help you find that next level.

Dean Graziosi, #1New York Times best-selling author of Millionaire Success Habits

The mix of detailed, step-by-step instruction coupled with motivation, inspiration, and dozens of real-world examples instantly makes this the #1 book every aspiring entrepreneurs must-read before launching a new product or business.

Tom Ziglar, CEO, Ziglar, Inc., proud son of Zig Ziglar, and author of Choose to Win

Chock full of actionable and applicable strategies, Choose will improve the odds of your successful business launch more than any other book I have read.

Mike Michalowicz, best-selling author ofClockwork and Profit First

Choose gives you a blueprint for discovering a lucrative niche you can build a valuable business around.

John Warrillow, founder, The Value Builder System, and bestselling author of Built to Sell and The Automatic Customer

Anyone in business or starting a business will have such an amazing advantage with this book as their guide. Practical. Step-by-step. And laid out perfectly.

Garrett Gunderson,New York Times best-selling author of Killing Sacred Cows and co-author of 5 Day Weekend

Too many aspiring entrepreneurs focus on the wrong questions. Ryan Levesques new book, Choose, is a game-changer for anyone who wants to start a business.

Dorie Clark, author of Entrepreneurial You and Stand Out, adjunct professor, Duke University Fuqua School of Business

Millions of failed entrepreneurs would probably be successful ones today had they had Ryans book as their guidepost and litmus tester. I strongly recommend the book because it makes logical/infallible predictable sense out of that which seems random.

Jay Abraham, founder and CEO, The Abraham Group, Inc., marketing expert, and author of Getting Everything You Can Out of All Youve Got

This book flies in the face of the conventional wisdom about how to start a business. Required reading for anyone who is even thinking about starting a business.

Ray Edwards, best-selling author of How to Write Copy That Sells

Whether youre starting a brand-new business or expanding your existing business, Choose is an absolute must-read book for every digital marketer.

Ryan Deiss, CEO, digital marketer, and best-selling author of Digital Marketing for Dummies

If there was ever a book that should be read before any and all businesses are started, its this one! Ryan does a fantastic job in helping you figure out not only what problem your business should solve, but also how to package, market and grow that solution, after the fact.

Chris Ducker, best-selling author of Virtual Freedom and Rise of the Youpreneur

Ryan Levesque nails it! Ryans Choose Method is the simplest, lowest cost way to identify entrepreneurial opportunities and reduce start-up risk that Ive ever seen.

Roger Dooley, author of Brainfluence and Friction

As an author and podcaster helping to serve aspiring entrepreneurs myself, Choose is a must-read for anyone not sure how to get started with their own business.

Pat Flynn, Wall Street Journal best-selling author of Will It Fly?

Ryan Levesque takes choosing the perfect market to an entirely new, practical level by giving you a formula, a system, and a way to rely on data (and not just your gut) to do the perfect research in order to make your biggest impact in the world.

Brian Kurtz, Titans Marketing, serial direct marketer, and author of Overdeliver and The Advertising

How do you figure out if your business idea is going to be a big winner or a waste of time and money before you even launch it? Ryan Levesque simplifies the process of starting a new business by showing you how to ask a simple set of questions in order to choose the right path.

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