Eli M. Noam - Managing Media and Digital Organizations

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Eli M. Noam

Managing Media and Digital Organizations

Eli M. Noam

Columbia Business School, Columbia University, New York, NY, USA

ISBN 978-3-319-71287-1 e-ISBN 978-3-319-71288-8

https://doi.org/10.1007/978-3-319-71288-8

Library of Congress Control Number: 2017964230

corrected publication 2019

The Editor(s) (if applicable) and The Author(s) 2019

This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed.

The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use.

The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Cover image Maxim Basinski/Alamy Stock Vector

Cover design by Fatima Jamadar

This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG

The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland

The copyright year of this book has been revised: The correction is available at

Contents

I Overview

II Production

III Marketing

IV Feedback Loop

C1

List of Figures

Figure 2.1 The three legs of media

Figure 3.1 Cost characteristics of craft and industrial production

Figure 3.2 Networked production

Figure 3.3 The efficient frontier of risk and return combinations

Figure 3.4 Audience distributions for program styles

Figure 3.5 Tradeoffs in the development process

Figure 3.6 Example of film production planning

Figure 3.7 Gantt schedule for book production

Figure 3.8 Critical path method (CPM)

Figure 3.9 PERT chart example for music video production (schematic)

Figure 3.10 Production studio linear programming

Figure 3.11 Example of daily cost overview accounting

Figure 4.1 Bell Labs R&D facility in Holmdel, NJ

Figure 4.2 Bell Labs R&D Facility in Murray Hill, NJ

Figure 4.3 R&D project selectivity and success rate

Figure 4.4 Decision tree for R&D investment

Figure 4.5 Investment horizons in innovation

Figure 4.6 Dimensions of consumer acceptance

Figure 4.7 Risk-reward bubble diagram

Figure 4.8 Transistor workings

Figure 5.1 Example for an HRM organizational structure

Figure 5.2 Risk and employee selection

Figure 5.3 TechCo Internal labor market map

Figure 5.4 Company Employment Pyramid

Figure 5.5 Disney ILM maps by division (schematic)

Figure 5.6 Composition of risk of media companies in the UK

Figure 5.7 The composition of risk of Disney and its peers

Figure 5.8 Compensation of employees relative to contribution (schematic)

Figure 5.9 Disneys compensation profile (wages in thousand $)

Figure 5.10 Maslows Hierarchy of Needs

Figure 6.1 Corporate organizational chart

Figure 6.2 The optimal leverage ratio

Figure 6.3 Cost of capital and optimal capital structure

Figure 6.4 TWIT debt funding options

Figure 6.5 TWIT equity funding options

Figure 6.6 All TWIT funding optionsdebt and equity

Figure 6.7 SNIT debt funding options

Figure 6.8 SNIT equity funding options

Figure 6.9 All SNIT funding optionsdebt and equity

Figure 6.10 Funding options over the life cycle of a company

Figure 7.1 Hierarchy of intellectual property rights by frequency

Figure 7.2 GE trademarked logo

Figure 7.3 Mapping of the Prior-Art interrelationship of patents

Figure 7.4 Intellectual asset audit map

Figure 7.5 Audit map for GE patents

Figure 7.6 The flow of rights and license fees

Figure 7.7 Evolution of networks to take-off

Figure 8.1 Organizational chart of a corporate legal and public affairs function

Figure 8.2 Decision tree for decision to litigate

Figure 8.3 Two-company reaction curve for optimal investment in litigation

Figure 8.4 FCC organizational chart

Figure 8.5 Google and Comcast in a prisoners dilemma gamePayout Matrix

Figure 9.1 Zipfs Distribution for product demand versus a normal distribution

Figure 9.2 Demand for product with network effects

Figure 9.3 Quad measures and audience categories

Figure 9.4 Comb analysis: divergences in evaluating product factors by Dell and its retail distributor

Figure 9.5 Classification

Figure 9.6 Attribute importance

Figure 9.7 Anomaly detection

Figure 9.8 Clustering

Figure 9.9 Association

Figure 9.10 Feature extraction

Figure 9.11 Regression

Figure 9.12 Econometric Regression Analysis: Magazine subscriptions and incomesample scattergram

Figure 9.13 Estimates of newsprint demand, based on different models

Figure 9.14 Sampling

Figure 9.15 Stages of product penetration

Figure 9.16 Diffusion path for channels targeting 55+ audience (schematic)

Figure 9.17 Competitive positioning of channels (schematic)

Figure 10.1 Apple iPod marketing management team

Figure 10.2 Radar chart for competitor analysis

Figure 10.3 The distribution of audiences and the positioning of TV channels

Figure 10.4 Coverage of reader segments by major magazines (schematic)

Figure 10.5 The Bass Model: diffusion of adoption

Figure 10.6 Sales impact of ad spending in different allocation of advertising among media

Figure 10.7 Marketing dashboard

Figure 11.1 Sales volume required to maintain equal profitability

Figure 11.2 Price elasticity of demand

Figure 11.3 Consumer surplus

Figure 11.4 Willingness to pay

Figure 12.1 Trend of transmission speed (capacity) of communications links over time

Figure 12.2 Bertelsmann physical versus electronic distribution

Figure 12.3 Economics of scale in media industries (schematic)

Figure 12.4 Capital intensity and media industry concentration (Average 30 countries)

Figure 12.5 Network size and its cost and utility characteristics

Figure 12.6 Cost trends of moving information (1 Mb)

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